My father was a semi-truck driver. For many years he would work 60+ hours a week and even sleep over the wheel of his truck because back in the day semi-trucks didn’t have sleepers. He would also help unload the truck and get paid an extra $1 for every 1000lbs of freight he unloaded. That was work. The good thing is I grew up learning what work was all about, the bad thing is I grew up learning that as “work.” It wasn’t until I was much older that I learned and fully understood that leverage is the new hustle. It took many years of failing forward to understand you grow and expand by leveraging your weaknesses so you can lean on your strengths. This applies to many aspects of business, and no greater business than real estate. If you want to truly grow in 2020 and hit that production or GCI number, there has to be changes and additions to what you did in 2019.
Facebook has been in the news as of late regarding the amount of data they have collected on their users, and in turn given that data to an analytics company which was later used to possibly influence it’s users based on their affiliations and likes. In the real estate field, we know that the use of social media to interact, engage, and educate is super important. I decided to take the plunge, and here is what I found out by downloading my Facebook data.
Many of us generate business and clients using platforms like Facebook and Instagram (owned by Facebook). What we don’t realize is the more we use platforms like Facebook, the more information they obtain about us. Like many of you, I’m not oblivious to the fact that data is always being collected, as we tell the world about our day, what we like/don’t like, and input phone numbers and emails on various websites. The larger issue is how this data is used and by whom. I decided to find out what data Facebook has stored on me and man was I in for a surprise!
For my last blog of the year, I thought I would discuss a subject that Realtors sometimes don’t like to talk about. Their real estate website. It’s like that crappy car you had when you were 16 years old. You know it’s not pretty, and not what you wish you were driving, but it does get you from point A to B. Now that a new year is here, it’s time to learn how to make your real estate website GO in 2018. Stop messing around with a bad online store front and start using one of the most valuable tools you have in real estate. I get it…you don’t know what to do or perhaps you think it costs a lot of money to make it happen. Here are some very simple things you can do, to increase your website rankings and get more eyes to your real estate website in the coming year.