Real Estate Agent Branding-What is your Personal Brand?

Real Estate Agent BrandingCoca Cola–Nike–Under Armor–Jordan–what do these all have in common?  That’s right…they are all a BRAND!  When you read those names you probably had images of each one pop into your head and what that brand means to you.  When a consumer hears “Real Estate Agent” or your name…what do they think?  What is your Real Estate Agent Branding?  I think this gets lost in the shuffle with Realtors because they are focused on so many other things and also trying to be all things to all people instead of being just something to someone.  Creating a Brand is important because it allows you to “stick out” from your competition and be recognized instead of being just another Realtor swimming in the Sea of Vanilla.  So what is Real Estate Branding?  How do I create a Brand?  What are the benefits of Branding to my Real Estate Business? Great questions…lets chat!