I get asked a lot of questions over the course of a week. Many of them involve real estate marketing, websites, or how to do something. In some instances, I direct a Realtor or Lender to another website that can help them with that question or teach them something new. When you know or use these sites on a regular basis, you think most people in the industry know them…far from the truth. Here are some super helpful real estate websites that can enhance your business…but you probably didn’t know existed.
Do you have a real estate marketing budget? Do you track where your marketing dollars go and what sort of ROI (return on investment) you are getting? Surprisingly, many Realtors either have a “loose budget” or they aren’t really tracking the return on those marketing dollars spent. So, in today’s blog I want to cover a real estate marketing budget (monthly), what are some of the best things to be spending your marketing dollars on to get a high ROI, and the allocation of those funds. I realize that every Realtor works a little differently, and there are vast ranges in marketing budgets. To make it easy, lets say your marketing budget is between $1500-$2000 a month. If your marketing budget is a lot less than that, don’t worry, the information below will still be helpful.
It’s that time of year where my clients are looking for Real Estate holiday event ideas. These are ways to get back in front of your client base and your prospects with the end goal of strengthening those relationships AND getting qualified referrals going forward for 2015. It is one of the best ways to “hit the ground running” going into the new year with transactions already lined up and ready to go. There are many things you can do to in the next 30-60 days to secure new business but here are some of the best Real Estate holiday event ideas for not only Realtor’s but for Mortgage lenders as well to secure new business in the new year: