Pro’s and Con’s of Outsourcing Real Estate Content Marketing

As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s to each, and I want to discuss each below. I realize as busy real estate agents that delegation is part of your business. Without proper delegation it makes it hard to grow year over year. It also becomes impossible to wear all the hats and still keep your sanity. Many Realtor clients of mine have expressed their interest of ditching the company website and upgrading to a custom WordPress site, (I highly recommend it) and with that comes adding content to make it go. Think along the lines of adding gas to your Ferrari. Here are my pro’s and con’s to outsourcing real estate content marketing.

Hyper Local Blogging in Real Estate-Own Your Marketing Area

money_making_ideas_bloggingI have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being “something to someone” vs everything to everyone.”  This applies especially to blogging in Real Estate and content marketing.  As a Real Estate agent you are tying to market to people that have a home buying or selling need right?  That is great…but a home buying and selling need where?  What price point?  First time home buyer or move up?  Short Sale or Equity Sale?  Subdivision specific or town/city specific?  Why is this so important you ask?  Because that is HOW people search online!  That is how YOU search online.  By blogging in Real Estate hyper-locally it allows you to own and dominate your marketing area.