Real Estate Email Marketing-What if Someone Unsubscribes?

When I first got into the Title Insurance business back in 2005, I learned quickly that sending out blast emails to promote my business or services was part of the game. Same for Realtors and Lenders, to promote events, listings, real estate news and more. But what if someone on your target list or sphere decides to do the worst thing ever…UNSUBSCRIBE! Ahhh! Crazy right? Who would Dare to unsubscribe from your awesome emails? Was it something you said or did? When it comes to real estate email marketing there are always people who choose NOT be apart of what are you are doing. The problem is that Realtors get mad when someone chooses to unsubscribe. I used to get irritated as well when this happens, but you shouldn’t. You should be Happy!  Lets chat…