Do you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY. Realtors spend lots of money trying to get their marketing messages out to their target audience. A real estate blog is a great way to send out information and marketing messages to a large audience through the desired way people seek information…the internet. Do you currently subscribe to a local newspaper or magazine? Why? Because you enjoy reading the content inside of the newspaper/magazine. You probably look forward to the newest edition coming in the mail. Am I right? The same goes for your real estate blog subscribers. There is a reason why they subscribed to your blog…they enjoy your content…so keep it coming! But, HOW do you grow your real estate blog subscribers number?
Last week I was meeting with a Realtor and we were talking about their business and how myself and Stewart Title can help expand their reach, streamline processes, and get more business. As usual, I was asking all kinds of questions about their current Real Estate marketing tactics and what is working but more importantly what isn’t working and why? I noticed that in everything they were doing they had very little or zero calls to action. You know what a call to action is right? For more information do this…go here…subscribe to this…call me at…for my top tips watch this. I didn’t see any of that. What I did see was generic and boring Real Estate marketing that yielded very little results. I stressed the importance of having a good Real Estate call to action with every marketing effort you do. You have make the consumer want MORE and you have to TELL THEM what to do. It is hard enough that the average consumer thinks that all Realtors are the same, but a strong call to action will make the phone ring and emails populate. That’s what you want right?