One of the beauties of using a great platform for your website/blog like WordPress is the many Plugins that it has available. If you are thinking “what the heck is a plugin?” I will tell you. A plugin is like a application for your smartphone. The app store allows you to download all kinds of things that can turn your phone into whatever you want. The same goes for using WordPress. The plugins that you can install or add to your site can make it do wonderful things. Most importantly they can allow your content to get “Found” and ranked by Google, Yahoo, and Bing so your ideal client can find you when they do a search. Also, plugins can help capture leads or get consumers to follow you on Social Media platforms or watch your videos. There is really no limit to what they can do. Don’t get too excited because you need to choose your plugins carefully. Having too many can cause your site to run slow or even crash. So…what are the best plugins to install in your website? Each person’s site is different, but here are a few “Must Have” WordPress Plugins for Real Estate. They will make you life easier, get you found online, and help you capture qualified LEADS! Here the are:
Ok…so normally I write about specific things as to HOW to do this or WHY to do that but as you know from reading my blogs I get questions from Realtors and Lenders every single day. Many times they are the same questions so I thought I would start a new thing where I do a quick Q and A about the top few questions I got from each month. That way you don’t have to wait for me to come out with a big blog about your one specific question…I can just answer multiple Real Estate marketing questions at once. So…here we go:
What are the first things that come to mind when I say “Blogging in Real Estate?” You might think UGH! Takes too long! What do I write about? Its just another thing I have to do…I don’t want to! All of these objections are common and it is typically what I hear when I meet with the majority of Real Estate agents in the Northern Virginia/Washington DC area. I fully understand their objections because as a busy Real Estate agent there are many things that you have to do on a daily basis to keep your business running, maintain existing clients, and market for NEW business. That is also why I know that one of the best things you can do for your Real Estate business is have a blog on your WordPress Website…and here is why.
I think that we can all agree that technology has come to the forefront on basically anything that we now do. This applies especially to the Real Estate space. Realtors are told that they are to have websites. They are told that they are to have effective content that answers questions to their potential client’s problems, and educational information about whatever their niche is…luxury homes, first time home buyers, condos, short sales, or a certain subdivision. This engaging and educational content comes in the way of blogging and videos. I love to do office presentations in front of large groups of Realtors. In these presentations I talk about what they need to do to drive more eyeballs to their Real Estate website. When I mention how to write an effective Real Estate blog I get the usual “eye rol”l and objections. Here they are the most common: