Wade Vander Molen-DCTitleGuyWade Vander Molen-DCTitleGuy
Wade Vander Molen-DCTitleGuy
Stewart Title Realtor and Lender Marketing Resource
Let’s Meet!480-203-6452
FacebookTwitterYouTubeInstagramGoogle+
  • Home
  • How I Can Help You
    • ZOCCAM for EMD’s
  • Blog
  • Stewart Title Processing Team
    • Title Insurance Information
  • Real Estate Marketing Classes
  • Testimonials
  • About Wade Vander Molen
Menu back  
January 5, 2015Leave a commentReal Estate Marketing HelpBy DCTitleGuy
January 5, 2015

Real Estate Goal SettingThe end of the year is fast approaching and now is the time when Real Estate agents start business planning and setting their goals for the next year. Before you do, you need to look at what you did this year.  Did you make your goals for 2014? Perhaps you set your goals too high and they were not realistic, or maybe you didn’t follow your plan all the way through in order to reach those goals.  This is when YOU, the Real Estate agent looks back and evaluates your business model going forward, then formulates a plan for 2015.  The issue you ask?  Implementation!  Ideas always look good on paper right?  Real Estate goal setting is important going forward in 2015.  Here are 5 things to do that will help you achieve more in the new year.

Set Realistic Goals

When it comes to real estate goal setting, they have to be realistic.  In my experience with Real Estate agents, many say they want to “double their business” every year and close 10 deals a month, etc.  Doubling your business is HUGE.  If you can do that…great, but have a plan of action to make that goal realistic.  Also, set quarterly goals instead of 1 large goal for the year.  This makes your goals easier to grasp vs the large massive goal you set.  If you set unrealistic goals and then start falling short, it can be frustrating.

Get your Database Together

As a Realtor you should always be organizing, updating and cultivating your database.  A big part of real estate goal setting in 2015 is getting the right CRM for you. There are many good real estate CRM’s such as Wise Agent, Top Producer, Realty Juggler, Followup Boss, and more.  Use one that works best for you and fits your business model. A good CRM will keep you “top of mind” and will minimize the risk of losing potential business from your database.

Get in front of the Camera

Yes, I know Video seems scary, but Video shortens your sales cycle and gets consumers into the mode of knowing and liking you.  Consumers prefer video and it allows them to meet you before you ever meet them. YouTube is the #2 search engine in the world and is owned by Google (#1 search engine).  Google will rank your videos in search results with other content.  YouTube is a FREE medium to use in your Real Estate marketing, so take advantage. Most agents don’t use video in their business, which is the exact reason why you should!  Start shooting short videos on buying, selling, state of the market, why’s, how’s, review’s, etc.  It will help your business exposure tremendously.


Use Social Media MORE…but NOT as your Sales Pitch

Branch out and use not only Facebook and Twitter, but Instagram is also a great way to interact and develop a following.  This does not mean you have to be on social media 24/7, but there are many popular formats where your client base does hang out. If they are spending time on these platforms, your presence is a necessity. Social Media channels are used to build relationships and strengthen existing ones.  What you don’t do is use them for your entire sales pitch.  Yes, you can post real estate related stuff but don’t do it all time…you will end up alienating people.  Use the Social Media channels to ultimately drive people where you really want them, to your website and videos (See above).  

Get your Own Website

When it comes to real estate goal setting this is very important.  Yes, I know your company gave you a free website.  The issue is you don’t own that site…they do.  What would happen to that website and content if you left your current Real Estate company? Typically, you would lose the website all together and be left to start from scratch. SEO and all! Bottom line –  Get your own website.  WordPress is a great website platform in which you own the site and can create content whenever you wish. They also have many SEO (search engine optimization) options that allow your content and website to get “found” on the internet, which is very important and adds social and professional credibility. Having full control/ownership over everything as it pertains to your Real Estate business is important.

Takeaway

Real Estate goal setting is very important.  The 5 goals above are great building blocks to a successful Real Estate business in 2015.  Each of them has an exact function that will increase your exposure, branding, and lead conversion.  Are you going to meet your goals in 2015?

I Need Help With My Real Estate Marketing

  • Let me know below how I can assist your real estate business!
  • Author
  • Recent Posts
DCTitleGuy
Follow me!
DCTitleGuy
Director of Sales/Marketing at Stewart Title
My name is Wade Vander Molen and I am the Director of Sales and Marketing for Stewart Title in Northern Virginia/Washington DC.I work with Real Estate agents and Mortgage Lenders helping them grow their business with Outbound and Inbound marketing strategies. If you wish to meet and set up an appointment call me at 480-203-6452 or email at wvander@stewart.com
DCTitleGuy
Follow me!
Latest posts by DCTitleGuy (see all)
  • One Thing your 2021 Real Estate Marketing Plan is Missing - January 25, 2021
  • 3 Great Real Estate Habits to Adapt and Dominate 2021 - January 19, 2021
  • Being a Top Title Sales Rep-If I Ran Into Myself On My Very First Day - November 16, 2020

Related posts:

No related posts.

real estate goal settingsales cycleShorten Sales Cyclewise agentwordpress
About the author

DCTitleGuy

My name is Wade Vander Molen and I am the Director of Sales and Marketing for Stewart Title in Northern Virginia/Washington DC. I work with Real Estate agents and Mortgage Lenders helping them grow their business with Outbound and Inbound marketing strategies. If you wish to meet and set up an appointment call me at 480-203-6452 or email at wvander@stewart.com

Related posts
great real estate habits
3 Great Real Estate Habits to Adapt and Dominate 2021
January 5, 2015
Productive Realtor
How to Be a Productive Realtor from Home
January 5, 2015
Leave Comment

Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

clear formSubmit

Subscribe to My Blog

Enter your email address:

Delivered by FeedBurner

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on InstagramFollow Us on LinkedIn

Subscribe to My Channel

Sign-up and Download the Stewart NOW Application!

Download WhoHub and Be More Productive!

Check Out This Book!
Learn How I Grew my Title Sales Business! Click the Banner!

5 Ways Stewart Title is Different than our Competitors!

Blog Categories
  • Mortgage Information for Consumers (10)
  • Real Estate Market Trends (25)
  • Real Estate Marketing Help (104)
  • Real Estate Rant (2)
  • Real Estate Technology Information (34)
  • Real Estate Video and YouTube Information (15)
  • Social Media Tips (14)
  • Title Company Marketing (17)
  • Title Industry News (26)
  • Title Insurance Sales Success (15)
  • Uncategorized (2)
  • WordPress Help for Realtors (16)
Follow Me
Follow Us on FacebookFollow Us on TwitterFollow Us on InstagramFollow Us on YouTubeFollow Us on Google+
Links
  • Home
  • How I Can Help You
  • Blog
  • Stewart Title Processing Team
  • Real Estate Marketing Classes
  • Testimonials
  • About Wade Vander Molen
Blog Posts
  • One Thing your 2021 Real Estate Marketing Plan is Missing
  • 3 Great Real Estate Habits to Adapt and Dominate 2021
  • Being a Top Title Sales Rep-If I Ran Into Myself On My Very First Day
  • 3 Ways to Know Your Real Estate Online Presence Stinks
© 2021 DC Title Guy All Rights Reserved.
Website designed, developed, maintained and Search Engine Optimization by Intelligent Evolution, Inc.