SEO for Realtor websites in 2020. What’s changed? What’s stayed the same? First…let’s back up. SEO is Search Engine Optimization. Essentially it’s the way Google, Yahoo, Bing, and YouTube rank or selects the most relevant content when someone types in phrases or questions on their platforms. Theses “search engines” want to give their users the best experience possible, so creating the right content is important. The issue I see is most Realtors have websites, but few know how to use them correctly. The other issue is the Realtor’s website is given to them by their brokerage. Those two things in combination say–“My online presence through search engines is going to be very minimal.” Let’s change that by walking Realtors through the main functions of SEO that will help them get noticed on that infamous “first-page” where they conduct business.
Working with Realtors throughout Northern Virginia over the past six years, I get asked a lot of questions about technology, blogging, websites and more. Having an online presence important, and there is no better way than an informative blog on your real estate website. It’s a huge tool, especially to those agents who understand why creating effective content results in online leads, clients, business, and commissions.
Do you have a WordPress website or thinking of getting one? In my travels in the Title Insurance industry and working directly with Realtors on their websites, I have seen the pitfalls Realtors go through learning how to use them. The $99 a month site, the real estate company websites (template), the site that isn’t set up correctly, and of course, the website that is a business card online and never updated. Even if a direct referral is given to a Realtor, that person is STILL going to look them up! When they do…what will they find? Perception is reality in real estate, so let’s talk about why Realtors should dump these crappy websites, and instead use WordPress. Knowing how to use this amazing tool can change your business. Here are some beginner WordPress Website Tips for Realtors when they are getting started.
How many real estate company Websites are there in the United States? There are around 1.4 million licensed agents in the US so you can guess that the number is pretty high. Ever notice that these real estate company websites rarely (if ever) are ranked on the 1st page of Google for any type of searches…broad or hyper-local? Does this mean that the Google algorithm doesn’t like real estate company websites completely? No…that’s not it. The issue is far deeper than that. I get it…Realtors are not in the website game. They are in the game of helping people buy and sell homes. The issue is that “marketing and branding” is HUGE in real estate. How do you get clients? Where do you send them to get more information about you? HOW do you get discovered on the platform where most people go for information? Your real estate website is your HUB for all things real estate and you. Learning how to use this amazing tool is a must to stay relevant to the consumer in the present and future. Here are the top 5 reasons Google doesn’t rank that company given website.
As I teach real estate marketing classes and meet with agents throughout Northern Virginia and Washington DC, I get asked a lot of questions about technology, blogging, video, WordPress, and more. Many of these questions are similar and I felt that the best way to address some of the top blogging questions I receive is here…my website. My storefront. I don’t have the ability or time to address every single question I get from real estate agents, but I will address the most common questions that are the most common. It will be helpful to those agents who have decided to learn and understand WHY creating effective content results in online leads, clients, business, and commissions. Let’s address these top blogging questions, shall we?
In my previous blog I talked about some of the best WordPress Plugins that I recommend using if you are new to WP and looking to increase SEO and add value to your site. In this blog post I want to discuss the essential WordPress widgets that I recommend installing for your real estate website. Widgets are similar to plugins as they are also found in the “plugins store” on your WordPress site and they can also create ways for prospects who land on your site to stay close to you through social media and other avenues that I will discuss. Here are a few of the essential WordPress widgets I recommend checking out and downloading.
There has been a trend with real estate agents, where they realize that owning their website is important. They are also figuring out that having a self-hosted WordPress website is the way to go. The functionality and SEO features make it a dream for agents looking to obtain ranking on search engines, such as Google, Yahoo, and Bing. As real estate agents are making this transition to WordPress, they have many questions. How do I navigate my website? What is a plugin, and which ones should I install to enhance my site? Don’t fear, these are valid questions, and often the same ones I hear when meeting with real estate agent new to using WordPress as their website platform.
As we head into the “slower” time of the year for Real Estate, now is the time Realtors reflect back on what made them succeed or not succeed through the year. What needs to change and what needs to be implemented into their business so they knock it out of the park in 2015. One of the main items on the agenda for my Real Estate clients in the Northern Virginia/Washington DC area is the revamping of their website OR scratching it all together and starting over. If you have been on my site you know that I preach that using WordPress is the way to go for SEO, controlling your site, and getting Found online. Real Estate agents are starting to listen and now they are asking all types of questions about switching to WordPress. Here are some of the FAQ’s and my answers to WordPress and Real Estate websites:
I like to start off my Real Estate Marketing Classes with asking the agents…”Who has a Real Estate website…that they OWN?” I get a weird look on their face as several of the agents raise their hands slowly. They say…
One of the beauties of using a great platform for your website/blog like WordPress is the many Plugins that it has available. If you are thinking “what the heck is a plugin?” I will tell you. A plugin is like a application for your smartphone. The app store allows you to download all kinds of things that can turn your phone into whatever you want. The same goes for using WordPress. The plugins that you can install or add to your site can make it do wonderful things. Most importantly they can allow your content to get “Found” and ranked by Google, Yahoo, and Bing so your ideal client can find you when they do a search. Also, plugins can help capture leads or get consumers to follow you on Social Media platforms or watch your videos. There is really no limit to what they can do. Don’t get too excited because you need to choose your plugins carefully. Having too many can cause your site to run slow or even crash. So…what are the best plugins to install in your website? Each person’s site is different, but here are a few “Must Have” WordPress Plugins for Real Estate. They will make you life easier, get you found online, and help you capture qualified LEADS! Here the are: