I was giving an hour talk/class for a Real Estate association last week and I was talking about how to “Future Proof” your Real Estate business for 2014. We covered WordPress for Realtors, Video, and Social Networks…which ones to use and more importantly…WHY. As usual I like to take a poll the Realtors/Lenders in the class asking them what Social Networks they are on and how often they use it. It goes something like this:
Every now and again I post a blog that is a direct response to what I see and hear all the time from Real Estate agents, not only in the Northern Virginia/Washington DC area but all over the country. I hear agents talk about not really needing their websites because they primarily use Facebook to generate leads, paid ads, and to create the engagement they want. There is nothing wrong with using Facebook, Twitter, or another Social Media site as a way to create engagment but I see a HUGE flaw in these agents strategies for the long haul. Remember, for most people in our business, selling Real Estate is a marathon not a sprint. If you have read any of my previous blogs and seen my videos you know that I feel your Real Estate website is your HUB where you are always looking to drive people. So, lets talk about why Facebook is not your Real Estate website.
I was doing a small presentation today for about 10 Realtors and the topic came up about Facebook. I get a lot of questions about Facebook and what are my “opinions” on how to use it for Real Estate and be most effective. I gave a few insights just to get a topic of conversation going. Without hesitation several agents chimed in with their view and what they they thought was best. All of the information was good to hear as all aspects are good to hear. Since Realtors are the gasoline for most of my blogs I thought I would share the Do’s and Don’ts of using Facebook for Real Estate Marketing.