As we draw closer to a Presidential election, we also enter a time where Realtors get blocked or unfriended on social media. Why? They just can’t control themselves when it comes to their favorite political candidate, social cause, and their every random thought. Doing this can cause Realtors and lenders to lose business and money. There are many instances where people use Facebook as their free website to post blog content and their deep feelings on issues. I have some advice if you are one of these people:
Nobody wants to see/read it.
You may think that people really do want to read those controversial posts and see how smart and knowledgeable you are on a certain topic. Not that you aren’t smart, but in many instances simply “sharing” a poster, or video that clearly shows you are on one side of a topic can be off-putting to your “Friends” and potential referral partners who didn’t know this about you previously. Why would you want to alienate HALF of your social media following who doesn’t think like you do? Is that political rant worth losing clients and business?