In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

The One Thing that Could be Hurting your Real Estate Business

In my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions.  That one difference I see the most is called the "preferred relationship."  [...]

2022-06-08T09:26:09-04:00March 13th, 2013|0 Comments

Real Estate Agents-What is your “Value Proposition?”

The other day I was reading a "Top 10 List."  I think we can agree that people like to read those lists...they like to see who made the list!  Well, this list was "Top 10 Least Respected Professions."  There were Lawyers, Politicians, Car Salesman, and one other profession.  That's right...Real Estate Agents!  Why is [...]

2022-06-08T09:26:10-04:00March 7th, 2013|0 Comments

5 Ways Realtors Can Remain “Top of Mind”

Everyday I meet with Real Estate agents in Northern Virginia and Washington DC.  One of my "qualifying" questions I ask when I meet an agent for the first time is..."So...what do you do to stay in touch with your past clients and SOI (sphere of influence)?  This is called being "Top of Mind."  This [...]

2022-06-08T09:26:12-04:00February 20th, 2013|0 Comments

Should I Get a Real Estate Blog? Why?

As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business...but the present.  One of the topics that comes up in meetings with Realtors is their blog.  Blogs used to not be a [...]

2022-06-08T09:26:15-04:00January 24th, 2013|0 Comments

All I Want for Christmas is a NEW Real Estate Marketing Plan

Christmas is here, as is the end of 2012.  Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year.  Ever ask Santa for a NEW Real Estate marketing strategy...and HOW to implement it correctly so you attract buyers, sellers, and other [...]

2022-06-08T09:26:43-04:00December 24th, 2012|0 Comments