Real Estate Email Marketing-What if Someone Unsubscribes?

When I first got into the Title Insurance business back in 2005, I learned quickly that sending out blast emails to promote my business or services was part of the game. Same for Realtors and Lenders, to promote events, listings, real estate news and more. But what if someone on your target list or sphere decides to do the worst thing ever…UNSUBSCRIBE! Ahhh! Crazy right? Who would Dare to unsubscribe from your awesome emails? Was it something you said or did? When it comes to real estate email marketing there are always people who choose NOT be apart of what are you are doing. The problem is that Realtors get mad when someone chooses to unsubscribe. I used to get irritated as well when this happens, but you shouldn’t. You should be Happy!  Lets chat…

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CFPB Information-Will the New Mortgage Disclosures Delay my Closing?

CFPB Information Mortgage DisclosuresGetting up to date CFPB information is a good thing, especially when it comes from your trusted Title Company partner. Stewart Title has taken the lead in our industry at educating our Realtor and Lender partners on this issue that will effect everyone starting October 3rd 2015.  Usually on this website I’m creating all the content myself and pushing it out to you, but this time I’m posting some very good CFPB Information to review regarding the new mortgage disclosures and any delaying of settlements.

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Why Real Estate Agents Need to Track their Website Analytics

HiResRaise your hand if you are a real estate agent and have a website? I hope you just raised your hand.  Now…can you name off how many people visited your site last month, where they came from, how long they stayed, and what they read? If the answer is “No” or “What are you talking about,” then we need to chat. As a real estate agent, hopefully you are tracking your expenses and returns with your marketing. Same goes for your online storefront, the real estate website. Over 90% of consumers (your friends, family and past clients) start their home buying/selling search on the internet. This is why it is very important for Realtors to track their website analytics.  The people who visit your site organically, from social media, or YouTube is your fan base.  If you don’t know HOW to track the people to your website, or why you should, don’t worry.  Here is what you need to know.

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Top Reasons Why Realtors Should Market On Google Plus

Google Plus MarketingYou know Google + right?  The social network that was going to take over Facebook as the new “Big Thing” in social media? Well, that didn’t happen as the roll out for Google + didn’t go exactly as planned, and the amount of overall users is not what Google thought it would be at this point.  As of May 2015 Google + has 300 million active users (globally). Of course this is no where close to the 1.2 billion Facebook users, but that doesn’t mean that this platform doesn’t have a big marketing upside for real estate agents, because it does.  More than you think.  I personally love using Google + to get my message and brand to the outside world and to create added engagement. Google + might be the sleeper social media platform, but when you read the advantages below, you might find it’s a keeper. Here are some great marketing advantages and why Realtors should market on Google Plus

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Top Blogging Questions I Get from Real Estate Agents

Top Blogging QuestionsAs I teach real estate marketing classes and meet with agents throughout Northern Virginia and Washington DC, I get asked a lot of questions about technology, blogging, video, WordPress, and more.  Many of these questions are similar and I felt that the best way to address some of the top blogging questions I receive is here…my website. My storefront. I don’t have the ability or time to address every single question I get from real estate agents, but I will address the most common questions that are the most common. It will be helpful to those agents who have decided to learn and understand WHY creating effective content results in online leads, clients, business, and commissions.  Let’s address these top blogging questions, shall we?

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Protect Your Real Estate Brand By Googling Your Name

Personal Branding on Green Puzzle.Do you ever Google your own name? What do you find? Many people think that it is “vain” to Google your own name, but I can tell you that when you are a real estate agent or mortgage lender it is a MUST!  You work hard to promote and sell your “Brand,” but you also need to protect your real estate brand by knowing what is being said about you online, who is saying it, and why. In this day and age virtually anyone can say whatever they want on social media channels, videos, or even websites like this one.  Many people have blogs and YouTube channels set up and when they have a positive or negative experience with you they have no issue telling the world about it.  There are several other reasons to protect your real estate brand by Googling your name, let talk about them.

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This Google Algorithm Change Could Crush Your Website Visibility

Google Mobile FriendlyWe knew this day would come…the new Google algorithm change, just not exactly sure when.  Well, on Tuesday April 21st Google made a major change to how they rank websites.  Ever since the smartphone and iPad came the norm in our society the trend for online searches has moved away from desktops to mobile devices.  Now, Google is the first search engine (and the largest) to reward websites that have taken the extra step to convert their sites into “Responsive Design.”  This means that they are very mobile friendly and easy to navigate/use for the end user.  What this also does, is penalize websites that have not taken this step. As a real estate agent or mortgage lender, you think you have trouble coming up in Google searches now??  Well, this change could make it even harder.  Let’s talk about this new Google algorithm change, how it affects you, and what you can do to overcome it and remain relevant online.

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3 Signs You Should Switch Your Title Company Relationship

Switch Title Company RelationshipMost real estate agents and mortgage lenders have some sort of Title Company relationship.  Some are stronger and more loyal than others, some of these relationships are due to a joint venture or Market Service Agreement. But are all Title Companies the same? Definitely not! Just like not all real estate brokerages are the same.  With that said, Title Companies are key vendors for agents and lenders to leverage to get their deals closed and help them in the expansion of further business.  So how do you know when you are working with a good company?  When do you know that it is time to make the “switch” to someone else?  Here are the 3 major signs you should switch your Title Company relationship right now.

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YouTube Cards-Upgraded Video Calls to Action!

YouTube CardsYour ability to enhance and increase your real estate video traffic just go a lot better.  How? YouTube Cards.  If you have been using YouTube as your platform of choice for your real estate videos you might have noticed that there were some cool things you could do to your videos in terms of editing and enhancements to make your videos more attractive and draw in traffic.  YouTube Cards is a NEW feature that allows you to insert “Cards” into your videos that are “calls to action.”  If you know me or have been to any or my real estate marketing classes in the Northern Virginia/DC area I say that a very important part of your videos has to be the calls to action.  Your goal is to get the person watching your video to do something else afterwards.  Lets talk about YouTube Cards, how to set them up and use them in your videos.

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Essential WordPress Widgets for your Real Estate Website

WordPress WidgetsIn my previous blog I talked about some of the best WordPress Plugins that I recommend using if you are new to WP and looking to increase SEO and add value to your site.  In this blog post I want to discuss the essential WordPress widgets that I recommend installing for your real estate website. Widgets are similar to plugins as they are also found in the “plugins store” on your WordPress site and they can also create ways for prospects who land on your site to stay close to you through social media and other avenues that I will discuss.  Here are a few of the essential WordPress widgets I recommend checking out and downloading.

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