Top Reasons to Work with Stewart Title after TRID begins October 3rd

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The CFPB/TRID regulations are almost here…are you ready?  Educated?  Many of us are, some of us need to learn more about the upcoming changes and how it will affect their business going forward.  Stewart Title (Nationally) and our local offices have been on the forefront of the CFPB for quite some time.  I remember hearing about it in 2013 and wondering…“The CFP what?”  Kind of the same thing that went through my head back in 2008 back in Phoenix, AZ when I first heard a client tell me she was taking on a short sale listing.  “What the heck is a short sale?” We all know what Short Sales are and how they affected our business.  Here are top reasons to work with Stewart Title after TRID goes into affect on October 3rd, 2015.

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Ranking YouTube Videos in Search-Follow these 4 Easy Steps

 

Hand writing Video Marketing with black marker on transparent wipe board.When it comes to ranking YouTube videos in search, there are some steps needed to take to make it happen. These are not complicated steps, yet fairly easy if you just take the time to use YouTube as the monster marketing machine it has become.  As real estate agents and mortgage lenders, getting your message out to your target audience is now more than important than ever.  Video has also become that preferred medium for consumers. Now that you are shooting videos and uploading them to YouTube, how to you optimize your videos so they can be found not only on YouTube, but in Google search?  When it comes to ranking YouTube videos in search, follow these 4 easy steps and you will see more hits, views, and subscribers!

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Real Estate Marketing Budget-How Much Should I Spend Each Month?

Real Estate Marketing Budget Do you have a real estate marketing budget?  Do you track where your marketing dollars go and what sort of ROI (return on investment) you are getting?  Surprisingly, many Realtors either have a “loose budget” or they aren’t really tracking the return on those marketing dollars spent.  So, in today’s blog I want to cover a real estate marketing budget (monthly), what are some of the best things to be spending your marketing dollars on to get a high ROI, and the allocation of those funds. I realize that every Realtor works a little differently, and there are vast ranges in marketing budgets. To make it easy, lets say your marketing budget is between $1500-$2000 a month.  If your marketing budget is a lot less than that, don’t worry, the information below will still be helpful.

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Real Estate Lead Generation-Don’t Let Call Reluctance Stop You!

dont-want-to-callWe all have “call reluctance” from time to time.  You know, that little voice in your head that tells you not to make that call to an expired listing, FSBO, or hard to deal with client.  When it comes to real estate lead generation this is usually the #1 thing Realtors need to get passed to be successful. Even in the Title business, this happens. There are times where I don’t want to call NDC’s (non-directing customers) or maybe a client who can be on the harder side to talk to. But…I do it.  Why?  The same reason why Realtors need to make their calls.  Because if you don’t, someone else will.  If growing your real estate business is important, then use these tactics to get over your call reluctance and set up your real estate lead generation.

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Helpful Tips to Know Before Purchasing a Real Estate Website

Realtor Website Tips!

As a guy who spends his day helping real estate agents with their marketing plans and learning new strategies for business, I see a lot of Realtor websites. Some of these websites are good, many are not so good. I see the “free” company website, all the way up to the custom built website that has 30+ pages and top of the line IDX integration. With so many options where does a real estate agent start, especially the when that person may not be as tech savvy? In many instances Realtors spend a lot of money for a website and don’t realize what they purchased and most don’t know how to use this amazing tool to create more business for themselves. In the end, they spend thousands of dollars to have a “business card online.” If you are a Realtor and this sounds all too familiar, keep reading because here are 8 helpful tips to know before purchasing a real estate website.

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Top Mortgage Questions and Answers Consumers Need to Know!

Top Mortgage Questions and Answers

Today I’m doing something I don’t normally do, and that is have a “guest blogger” on the website.  There are a lot of consumers out there looking for specific mortgage information when it comes to buying a home or refinancing.  I reached out to my buddy Jay Richardson with MVB Mortgage in Fairfax, VA and had him provide some top mortgage questions and answers that would be the most helpful to the consumer seeking this information.  Jay is very insightful, as he is consistently ranked in the “Top 200 Loan Officers in the USA.” Hopefully, these top mortgage questions and answers are helpful and provide a better understanding of your loan options.

Take it away Jay!!

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5 Reasons Why People Can’t Find Your Real Estate Website

Young lady is trying to find some answers in the internet.

Having a real estate website (that you own) is important, but driving consumer traffic to your site is MORE important. The issue I see with Realtors is that they need help learning how to use their website as the amazing weapon that it can be. One of the keys to making your website effective is to give consumers the ability to find your real estate website…but how?  Avoiding the pitfalls many Realtors make with trying to generate website traffic can be the difference in promoting your value and “brand” to a large audience vs a small one.  My job is to make sure my clients with Stewart Title don’t make these mistakes. What are they? Here are the 5 reasons why people can’t find your real estate website.

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Realtor Content Marketing-Blog Interlinking for Better SEO

Realtor Content Marketing StrategyAs I teach classes in Northern Virginia to Realtors who either have a website/blog or are interested in getting one, the same questions arise.  “How do I get more people to see my website/content?” “How do I keep people on my website longer?”  Both are valid questions because the more eyes there are to you, the greater chance of a prospect reaching out to do business or subscribing to your content.  If someone “finds” or lands on your website, the end goal is to keep them there as long as possible.  The longer they stay and see what you have to offer, the more interested they usually become.  Being interested leads to conversion.  When it comes to Realtor content marketing, what’s one of the best ways to make this happen?  It’s called interlinking.”  Linking older or related content to new content within your own website. Here’s what it’s about and how it helps with a Realtor content marketing strategy.

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Why it is Important to Buy an Owners Title Insurance Policy

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In many instances when a homebuyer comes to the closing table to sign what seems like a mountain of paperwork, legally binding them to a property, they don’t always understand the extra $1000-$5000+ for “Title Insurance.”  What many people don’t understand, or sometimes it is not explained that Title Insurance is a 1 time fee that protects homeowners.  There are also different levels of Title Insurance coverage.  You have the “Standard Owners Title Policy” and the “Enhanced Owners Title Policy.”  There are major differences and I will discuss them shortly.  When the new TRID/CFPB regulations go into effect (proposed October 3rd) the new forms replacing the HUD-1 paint a different picture on the Owners Title Policy.  Here is why it is important to buy an Owners Title Insurance policy and how it can protect you as a homeowner.

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Set These 5 Real Estate Goals in the Second Half of 2015

Set 2nd Half Real Estate Goals

July is here.  That means “Half-Time” of the 2015 real estate year!  Have you met the real estate goals you have set? (hope you did).  Right around now is the time where Realtors and Lenders hit me up to help them “create more business.” Not because they haven’t had a successful year up to this point, but because the Spring Market is nearing an end, and the market tends to slow down with the start of vacation season.  It also is the time where agents can reflect on what they have done so far, and what they want to do to improve going forward.  Sometimes these things are big, sometimes, they are just small tweaks.  Here are 5 real estate goals to set for the second half of 2015 that can help improve your business.

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