The Major Differences Between Real Estate Leads vs Prospects

Sale concept written with a black felt pen, isolated on whiteThere is one thing that I hear consistently from real estate agents…they just need more Leads! “Wade…if I just had more leads, I would have a lot more business to send you.” The big myth in the real estate business is that more leads = more business. Not true. The word “Leads” gets thrown around way too much, not just in the real estate space, but in most business.  The title insurance industry is no different. I hear inexperienced title reps talk about their Realtor/Lender leads as if these people are practically clients already, though they haven’t had any sort of commitment for business. I then like to ask these Realtors, Lenders, and Title Reps about their “Prospects?” There are major differences between real estate leads vs prospects. They are nowhere near the same thing. Once you learn the differences, you will never treat those “leads” the same way again.

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Fastest Ways to Increase your Real Estate Blog Subscribers List

Please SubscribeDo you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY.  Realtors spend lots of money trying to get their marketing messages out to their target audience.  A real estate blog is a great way to send out information and marketing messages to a large audience through the desired way people seek information…the internet.  Do you currently subscribe to a local newspaper or magazine? Why? Because you enjoy reading the content inside of the newspaper/magazine. You probably look forward to the newest edition coming in the mail. Am I right? The same goes for your real estate blog subscribers.  There is a reason why they subscribed to your blog…they enjoy your content…so keep it coming!  But, HOW do you grow your real estate blog subscribers number?  

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Transactional Agent vs Relationship Agent-Which One are You?

Estate agent sells the house and shaking hand of client

The transactional agent vs relationship agent, there are many differences.  Yes, they are both real estate agents, but HOW they conduct and generate their business is drastically different. Having worked with hundreds of Realtors over my 10yrs in the Title business, it is easy to see which agents are more transactional and which are relationship based. You hear it in their marketing strategies and the way they talk about their “leads” and clients. Both kinds of real estate agents can be successful, though I have found that one of them has a smoother ride than the other. They typically can take more vacations, less stress (sometimes) and have a better time “enjoying” the job of helping people buy and sell homes. Lets discuss the qualities of the transactional agent vs relationship agent, how they conduct their business, and you can decide which agent you are, and if it’s the right business model for you.

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Top Reasons to Work with Stewart Title after TRID begins October 3rd

Happy and successful businesspeople, holding hand and raising hands, business concept in teamwork and corporation.

The CFPB/TRID regulations are almost here…are you ready?  Educated?  Many of us are, some of us need to learn more about the upcoming changes and how it will affect their business going forward.  Stewart Title (Nationally) and our local offices have been on the forefront of the CFPB for quite some time.  I remember hearing about it in 2013 and wondering…“The CFP what?”  Kind of the same thing that went through my head back in 2008 back in Phoenix, AZ when I first heard a client tell me she was taking on a short sale listing.  “What the heck is a short sale?” We all know what Short Sales are and how they affected our business.  Here are top reasons to work with Stewart Title after TRID goes into affect on October 3rd, 2015.

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Ranking YouTube Videos in Search-Follow these 4 Easy Steps

 

Hand writing Video Marketing with black marker on transparent wipe board.When it comes to ranking YouTube videos in search, there are some steps needed to take to make it happen. These are not complicated steps, yet fairly easy if you just take the time to use YouTube as the monster marketing machine it has become.  As real estate agents and mortgage lenders, getting your message out to your target audience is now more than important than ever.  Video has also become that preferred medium for consumers. Now that you are shooting videos and uploading them to YouTube, how to you optimize your videos so they can be found not only on YouTube, but in Google search?  When it comes to ranking YouTube videos in search, follow these 4 easy steps and you will see more hits, views, and subscribers!

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Real Estate Marketing Budget-How Much Should I Spend Each Month?

Real Estate Marketing Budget Do you have a real estate marketing budget?  Do you track where your marketing dollars go and what sort of ROI (return on investment) you are getting?  Surprisingly, many Realtors either have a “loose budget” or they aren’t really tracking the return on those marketing dollars spent.  So, in today’s blog I want to cover a real estate marketing budget (monthly), what are some of the best things to be spending your marketing dollars on to get a high ROI, and the allocation of those funds. I realize that every Realtor works a little differently, and there are vast ranges in marketing budgets. To make it easy, lets say your marketing budget is between $1500-$2000 a month.  If your marketing budget is a lot less than that, don’t worry, the information below will still be helpful.

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Real Estate Lead Generation-Don’t Let Call Reluctance Stop You!

dont-want-to-callWe all have “call reluctance” from time to time.  You know, that little voice in your head that tells you not to make that call to an expired listing, FSBO, or hard to deal with client.  When it comes to real estate lead generation this is usually the #1 thing Realtors need to get passed to be successful. Even in the Title business, this happens. There are times where I don’t want to call NDC’s (non-directing customers) or maybe a client who can be on the harder side to talk to. But…I do it.  Why?  The same reason why Realtors need to make their calls.  Because if you don’t, someone else will.  If growing your real estate business is important, then use these tactics to get over your call reluctance and set up your real estate lead generation.

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Helpful Tips to Know Before Purchasing a Real Estate Website

Realtor Website Tips!

As a guy who spends his day helping real estate agents with their marketing plans and learning new strategies for business, I see a lot of Realtor websites. Some of these websites are good, many are not so good. I see the “free” company website, all the way up to the custom built website that has 30+ pages and top of the line IDX integration. With so many options where does a real estate agent start, especially the when that person may not be as tech savvy? In many instances Realtors spend a lot of money for a website and don’t realize what they purchased and most don’t know how to use this amazing tool to create more business for themselves. In the end, they spend thousands of dollars to have a “business card online.” If you are a Realtor and this sounds all too familiar, keep reading because here are 8 helpful tips to know before purchasing a real estate website.

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Top Mortgage Questions and Answers Consumers Need to Know!

Top Mortgage Questions and Answers

Today I’m doing something I don’t normally do, and that is have a “guest blogger” on the website.  There are a lot of consumers out there looking for specific mortgage information when it comes to buying a home or refinancing.  I reached out to my buddy Jay Richardson with MVB Mortgage in Fairfax, VA and had him provide some top mortgage questions and answers that would be the most helpful to the consumer seeking this information.  Jay is very insightful, as he is consistently ranked in the “Top 200 Loan Officers in the USA.” Hopefully, these top mortgage questions and answers are helpful and provide a better understanding of your loan options.

Take it away Jay!!

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5 Reasons Why People Can’t Find Your Real Estate Website

Young lady is trying to find some answers in the internet.

Having a real estate website (that you own) is important, but driving consumer traffic to your site is MORE important. The issue I see with Realtors is that they need help learning how to use their website as the amazing weapon that it can be. One of the keys to making your website effective is to give consumers the ability to find your real estate website…but how?  Avoiding the pitfalls many Realtors make with trying to generate website traffic can be the difference in promoting your value and “brand” to a large audience vs a small one.  My job is to make sure my clients with Stewart Title don’t make these mistakes. What are they? Here are the 5 reasons why people can’t find your real estate website.

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