Benefits of Setting December Real Estate Goals and Action Plans

December has arrived!  That means many things in our business. Holiday parties, gifts, drinking and food.  It also means that it’s time to get prioritized and your business plan together for the next year.  Yes, I know that EVERYONE talks about these things at this time of the year but guess what??  Most Realtors do just that…talk about it, but don’t actually do anything else.  Setting December real estate goals and action plans takes time, effort, and a real plan.  Making the #1 mistake Realtors in December will also hurt you in the short and long term…and that is taking the month off all together.  Yes, you deserve a break after a lot of hard work, but take the time to set the groundwork for next year so you can start the year off successfully. Here are some helpful tips to make December great, and set the stage for a kick butt 2016.

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The Scary Issue Title Companies are Seeing with TRID Closings

TRID ClosingsWe are now 6+ weeks into the new TRID/CFPB regulations, and Stewart Title is starting to have a steady stream of TRID closings.  Many of the TRID closings have gone smooth and several still within the 30-35 day window lenders usually need.  Those are the good things.  The not so good things, are loan officers not fully educated on the process, issues with the lender completing the Closing Disclosure (CD) and the extra work hours that are being spent on the files due to this. Many Realtors are also not up to date on the procedures and wondering why their closings might possibly be delayed. There is also another issue we are starting to see with TRID closings, which we hope does not become a pattern.  This is something that is being seen not only by us, but other title competitors in the local Northern Virginia/Washington DC market.

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How to Get Buyers Off the Fence Before December Rate Hike

December Rate HikeThe economy is improving.  Jobs have increased and the unemployment rate has fallen to 5%.  This is all great news for our country and real estate.  It also means that the Federal Reserve is more inclined to raise interest rates.  The “Fed” has had interest rates very low for quite some time.  This has allowed homeowners to refinance at even lower rates, and buyers to take advantage of lower mortgage payments.  That could all be altered a bit with a December rate hike when the Federal Reserve meets on December 15th and 16th of this year.  What does this potential rate hike mean for your buyer clients?  It means several things, but the important thing is how do you get your buyer clients motivated enough to make a move before this impending December rate hike?

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The Major Differences Between Real Estate Leads vs Prospects

Sale concept written with a black felt pen, isolated on whiteThere is one thing that I hear consistently from real estate agents…they just need more Leads! “Wade…if I just had more leads, I would have a lot more business to send you.” The big myth in the real estate business is that more leads = more business. Not true. The word “Leads” gets thrown around way too much, not just in the real estate space, but in most business.  The title insurance industry is no different. I hear inexperienced title reps talk about their Realtor/Lender leads as if these people are practically clients already, though they haven’t had any sort of commitment for business. I then like to ask these Realtors, Lenders, and Title Reps about their “Prospects?” There are major differences between real estate leads vs prospects. They are nowhere near the same thing. Once you learn the differences, you will never treat those “leads” the same way again.

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Fastest Ways to Increase your Real Estate Blog Subscribers List

Please SubscribeDo you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY.  Realtors spend lots of money trying to get their marketing messages out to their target audience.  A real estate blog is a great way to send out information and marketing messages to a large audience through the desired way people seek information…the internet.  Do you currently subscribe to a local newspaper or magazine? Why? Because you enjoy reading the content inside of the newspaper/magazine. You probably look forward to the newest edition coming in the mail. Am I right? The same goes for your real estate blog subscribers.  There is a reason why they subscribed to your blog…they enjoy your content…so keep it coming!  But, HOW do you grow your real estate blog subscribers number?  

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Transactional Agent vs Relationship Agent-Which One are You?

Estate agent sells the house and shaking hand of client

The transactional agent vs relationship agent, there are many differences.  Yes, they are both real estate agents, but HOW they conduct and generate their business is drastically different. Having worked with hundreds of Realtors over my 10yrs in the Title business, it is easy to see which agents are more transactional and which are relationship based. You hear it in their marketing strategies and the way they talk about their “leads” and clients. Both kinds of real estate agents can be successful, though I have found that one of them has a smoother ride than the other. They typically can take more vacations, less stress (sometimes) and have a better time “enjoying” the job of helping people buy and sell homes. Lets discuss the qualities of the transactional agent vs relationship agent, how they conduct their business, and you can decide which agent you are, and if it’s the right business model for you.

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Top Reasons to Work with Stewart Title after TRID begins October 3rd

Happy and successful businesspeople, holding hand and raising hands, business concept in teamwork and corporation.

The CFPB/TRID regulations are almost here…are you ready?  Educated?  Many of us are, some of us need to learn more about the upcoming changes and how it will affect their business going forward.  Stewart Title (Nationally) and our local offices have been on the forefront of the CFPB for quite some time.  I remember hearing about it in 2013 and wondering…“The CFP what?”  Kind of the same thing that went through my head back in 2008 back in Phoenix, AZ when I first heard a client tell me she was taking on a short sale listing.  “What the heck is a short sale?” We all know what Short Sales are and how they affected our business.  Here are top reasons to work with Stewart Title after TRID goes into affect on October 3rd, 2015.

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Ranking YouTube Videos in Search-Follow these 4 Easy Steps

 

Hand writing Video Marketing with black marker on transparent wipe board.When it comes to ranking YouTube videos in search, there are some steps needed to take to make it happen. These are not complicated steps, yet fairly easy if you just take the time to use YouTube as the monster marketing machine it has become.  As real estate agents and mortgage lenders, getting your message out to your target audience is now more than important than ever.  Video has also become that preferred medium for consumers. Now that you are shooting videos and uploading them to YouTube, how to you optimize your videos so they can be found not only on YouTube, but in Google search?  When it comes to ranking YouTube videos in search, follow these 4 easy steps and you will see more hits, views, and subscribers!

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Real Estate Marketing Budget-How Much Should I Spend Each Month?

Real Estate Marketing Budget Do you have a real estate marketing budget?  Do you track where your marketing dollars go and what sort of ROI (return on investment) you are getting?  Surprisingly, many Realtors either have a “loose budget” or they aren’t really tracking the return on those marketing dollars spent.  So, in today’s blog I want to cover a real estate marketing budget (monthly), what are some of the best things to be spending your marketing dollars on to get a high ROI, and the allocation of those funds. I realize that every Realtor works a little differently, and there are vast ranges in marketing budgets. To make it easy, lets say your marketing budget is between $1500-$2000 a month.  If your marketing budget is a lot less than that, don’t worry, the information below will still be helpful.

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Real Estate Lead Generation-Don’t Let Call Reluctance Stop You!

dont-want-to-callWe all have “call reluctance” from time to time.  You know, that little voice in your head that tells you not to make that call to an expired listing, FSBO, or hard to deal with client.  When it comes to real estate lead generation this is usually the #1 thing Realtors need to get passed to be successful. Even in the Title business, this happens. There are times where I don’t want to call NDC’s (non-directing customers) or maybe a client who can be on the harder side to talk to. But…I do it.  Why?  The same reason why Realtors need to make their calls.  Because if you don’t, someone else will.  If growing your real estate business is important, then use these tactics to get over your call reluctance and set up your real estate lead generation.

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