Prioritizing Your Real Estate Business-What Should Be Delegated?

Prioritizing your real estate business

Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation is a must. As busy Realtors sooooo much to do and a lot of it doesn’t involve the actual act of helping someone buy or sell a home. You might be nodding your head “Yes” right now. When prioritizing your real estate business, what tasks do you give to others, and what should you be doing yourself? Lets chat about this and how you can break through to the next level of real estate production and get more things done!

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Converting Real Estate Leads – All the Money is in the Follow Up!

Converting Real Estate Leads

Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting.  Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it is easy for a real estate agent to give up early in the process and move on to lower hanging fruit. I don’t necessarily fault agents for doing that as your time is important, but I can tell you from experience…you are leaving money on the table. Lots of it. As a Title Sales Rep, it is very similar as we talk to agents and lenders and if we don’t get their business pretty quickly, we tend to move on. Mistake! When it comes to converting real estate leads or any type of lead, the real money is in the follow-up process.  Here is why following up is so important and how agents can expand their business at a rapid rate.

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Real Estate Company Websites-5 Reasons Why Google Won’t Rank Them

Real Estate Company WebsitesHow many real estate company Websites are there in the United States?  There are around 1.4 million licensed agents in the US so you can guess that the number is pretty high.  Ever notice that these real estate company websites rarely (if ever) are ranked on the 1st page of Google for any type of searches…broad or hyper-local?  Does this mean that the Google algorithm doesn’t like real estate company websites completely? No…that’s not it.  The issue is far deeper than that.  I get it…Realtors are not in the website game. They are in the game of helping people buy and sell homes.  The issue is that “marketing and branding” is HUGE in real estate.  How do you get clients? Where do you send them to get more information about you? HOW do you get discovered on the platform where most people go for information?  Your real estate website is your HUB for all things real estate and you.  Learning how to use this amazing tool is a must to stay relevant to the consumer in the present and future.  Here are the top 5 reasons Google doesn’t rank that company given website.

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WhoHub- #1 Business App for Real Estate Agents to Increase Referrals

WhoHub LogoWhy is it that the most effective applications and marketing tools are often the most simple to understand?  When I meet with Realtors on a daily basis, they tell me that easy to understand marketing concepts resonate best with them. Understandable. Technology, especially apps are not supposed to be difficult to use. The concept of WhoHub is a simple and easy to use technology that shines light on its featured player…the Realtor. Brad LaTour, WhoHub’s CEO explains: “WhoHub combines the ease of sharing your trusted vendor network with the popularity of messaging.  It allows the Realtor to be where their customers expect them to be–on their smart phone.” 

WhoHub is the brain child of a successful, 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria, Virginia he was continually inundated with questions from clients, past clients, sphere of influence, and other Realtors in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier way to store vendors into a master list where his clients and past clients can have 24/7 access through technology, while keeping him “top of mind.” Boom! WhoHub was born.

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Why Realtors Get Blocked or Unfriended on Social Media

Blocked on FBAs we draw closer to a Presidential election, we also enter a time where Realtors get blocked or unfriended on social media. Why? They just can’t control themselves when it comes to their favorite political candidate, social cause, and their every random thought. Doing this can cause Realtors and lenders to lose business and money. There are many instances where people use Facebook as their free website to post blog content and their deep feelings on issues. I have some advice if you are one of these people:

Nobody wants to see/read it.

You may think that people really do want to read those controversial posts and see how smart and knowledgeable you are on a certain topic. Not that you aren’t smart, but in many instances simply “sharing” a poster, or video that clearly shows you are on one side of a topic can be off-putting to your “Friends” and potential referral partners who didn’t know this about you previously. Why would you want to alienate HALF of your social media following who doesn’t think like you do? Is that political rant worth losing clients and business?

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How Facebook Ads Can Help Realtors Gain Exposure and Clients!

Facebook adsAre you using Facebook ads as part of your online/social media marketing strategy? If not, you may want to think again.  Facebook ads are far more powerful to reach a “target audience” than using your Facebook timeline/Friends list.  By 2017, the amount of people in the United States on Facebook is projected to be 167.2 Million people.  That is over 50% of the entire US population!  That’s a lot of potential buyers and sellers and a heck of a lot more people than your Facebook Friends list. There are many more advantages to using Facebook ads, such as being able to target market people in a specific area, income level, job title, interests and more!  What do you do with all of this targeting power?  How do you convert these people to clients and paying customers?  It all starts with what you need first to even run a Facebook advertising campaign …

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Real Estate Video Stage Fright- Overcoming the Camera Anxiety

Real Estate Video-Overcoming AnxietyIf you have followed my website and YouTube channel for any length of time, you know that I’m a HUGE fan of real estate video. Four years ago when I first started shooting videos for my target audience of Realtors and mortgage lenders, I didn’t know what would come of it and IF it would really help my business. I can now say that it is one of the best things I have ever done to grow my Title business. Fast forward four years to now, and I preach this message over and over to my Realtor clients and prospects. “Real Estate Video will help your business and convey your message though the medium consumers prefer!” I then get hit over and over with a series of excuses and anxiety ridden reason why they are camera-shy. These are Realtors that agree with and understand the value of using real estate video, yet still come up with reasons not to move forward and implement.  My goal for my clients is to have them expand their business and brand to as many “qualified” people as possible. Video is the best way to make this happen. Let’s talk about how Realtors can overcome the stage fright and anxiety of using video in their business.

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Why Realtors Should Use Snapchat in their Marketing Strategy

Realtors should use SnapchatUgh! Another social network that I have to learn and use?  Yes, except Snapchat is not like other social networks. Snapchat is a video and picture application that allows you to send messages that last from 1-10 seconds to your followers.  These messages are called “Snaps.” These video and picture messages don’t stick around though, because once the message exceeds the 10 second (or less) limit, it disappears.  This “disappear” feature helps to keep your followers attention, knowing what they are seeing is about to be gone…forever. You can also text message your followers through the application and do face-time videos! Snapchat has a higher engagement rate than ANY other social network on the planet. Technology is here to stay and Realtors should use Snapchat in their marketing strategy to stay in front of clients in the best medium possible…video. It will also keep you relevant with clients and gain business.

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A Bridge Loan Explained- The Secret Weapon for Home Sellers

Bridge LoanHave you heard of a “bridge loan?”  Many people have, but don’t know exactly what it does or how to get one. A bridge loan product is designed to help people “bridge” the equity from their current home to the next.   Not all mortgage lenders offer residential bridge loans because of risk, and the fact they are not as profitable to the company. Speaking with Jay Richardson, who is a Senior Loan officer with MVB Mortgage in Fairfax, Virginia…he has said that not only do they offer bridge loans in the DC metro area, but they offer a host of other temporary loan options that have helped hundreds of clients prevent the “bad” timing issues that can come up when a client moves from one home to the next.

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Why Sellers are Asking Realtors to Lower their Commission

Realtors to Lower their commissionI was at a real estate event this past week and I had a conversation with a top producing agent.  She told me she recently went on a listing appointment and the sellers had interviewed 4 agents.  She was the last one in the door.  She went on and explained that the sellers wanted her to lower her commission from 3% to 2.5% or even 2%. The previous 3 agents that presented before her ALL agreed to lower their commission.  I asked her if this is happening more and more…sellers asking Realtors to lower their commission? She said that “Yes” she had seen it more and more over the last couple years.  Why are sellers asking Realtors to lower their commission?  I believe there are many factors in play.  Let’s talk about those factors and how a real estate agent can best educate, and add value to sellers to earn that 3%.

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