Realtor Training Classes -Beware of the Expert

desperate teacher and blackboard background

For my 1st blog post of 2016 (sorry for taking so long) I want to discuss the early year Realtor training classes and how I see many agents get exposed to “bad and inaccurate” information.  I teach real estate marketing classes all over Northern Virginia, have active content on this website, write for Inman.com, and post YouTube video content that helps real estate agents and mortgage lenders.  I am NOT AN EXPERT.  I know several things that my clients can integrate into their business, that can help them do more transactions, but at no time do I convey myself as an expert.  I am continually learning from others through books, videos on YouTube, and other websites in which I subscribe.  I then take that information and use it the best I can to help my clients.  On the other hand, there are people out there who take full advantage of Realtors posing as an expert.  Who are these people?  Be on the look out for these people…

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How Real Estate Agents Can Grow Their Online Presence in 2016

real estate agents grow online presence For my last blog of 2015, I thought I would talk about something that is important in the scheme of expanding your business and brand going forward…“as real estate agents, how can we grow our online presence?” There are many ways that real estate agents can grow their online presence in 2016, but I want to break it down into a few simple steps and additions to your current marketing systems that will get more eyes to your business and brand.  Some of these things you may be doing now, and some will be foreign. It’s all about baby steps, and setting goals to implement these new items into your business.  I would suggest you get rid of the marketing tactics that didn’t work for you in 2015 and insert these.

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How to Gain More Referrals from your Real Estate Database

 

real estate database, CRM, video marketing

Your real estate data base…which I like to call your “Data-Bank,” is the best place to market and find gold!  There are many different ways to gain more referrals from your real estate database, but I want to talk about a “strategic plan” of steps to make that happen.  Christmas is here, so now is one of the best times of the year to reach out and re-connect to these people.  As a new agent or established agent, your real estate database should be the #1 place to market to gain qualified referrals. These are your warm relationships who know and interact with other warm relationships.  Those “other warm relationships” are called referrals! So how do you pluck out more referrals from your sphere and start 2016 with a bang?  Here is how:

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FAQ’s I Receive from Other Title Insurance Sales Reps

Title Insurance Sale Reps FAQHaving this website active and creating consistent online content (blogs/videos) for 3.5 years now, it has led to a lot of people on the site (thank you) and in turn resulted in many calls and emails with questions from real estate agents and mortgage lenders.  It has also resulted in lot of questions from other Title Insurance sales reps from all around the country.  I realize that in our job position, there is not much training out there. In fact, most companies offer none at all!  I remember when I first started in the business back in 2005 and I was the 21st title rep for my very large company.  We had many successful Title Insurance sales reps but they weren’t too keen on sharing HOW they became successful.  I had to learn for the most part…on my own. So once a year I post a helpful blog/video just for you…the title sales rep looking for advice, answers and how to be the top rep in your area. Here are the top questions I get from other Title Insurance sales reps from around the country.

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Benefits of Setting December Real Estate Goals and Action Plans

December has arrived!  That means many things in our business. Holiday parties, gifts, drinking and food.  It also means that it’s time to get prioritized and your business plan together for the next year.  Yes, I know that EVERYONE talks about these things at this time of the year but guess what??  Most Realtors do just that…talk about it, but don’t actually do anything else.  Setting December real estate goals and action plans takes time, effort, and a real plan.  Making the #1 mistake Realtors in December will also hurt you in the short and long term…and that is taking the month off all together.  Yes, you deserve a break after a lot of hard work, but take the time to set the groundwork for next year so you can start the year off successfully. Here are some helpful tips to make December great, and set the stage for a kick butt 2016.

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The Scary Issue Title Companies are Seeing with TRID Closings

TRID ClosingsWe are now 6+ weeks into the new TRID/CFPB regulations, and Stewart Title is starting to have a steady stream of TRID closings.  Many of the TRID closings have gone smooth and several still within the 30-35 day window lenders usually need.  Those are the good things.  The not so good things, are loan officers not fully educated on the process, issues with the lender completing the Closing Disclosure (CD) and the extra work hours that are being spent on the files due to this. Many Realtors are also not up to date on the procedures and wondering why their closings might possibly be delayed. There is also another issue we are starting to see with TRID closings, which we hope does not become a pattern.  This is something that is being seen not only by us, but other title competitors in the local Northern Virginia/Washington DC market.

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How to Get Buyers Off the Fence Before December Rate Hike

December Rate HikeThe economy is improving.  Jobs have increased and the unemployment rate has fallen to 5%.  This is all great news for our country and real estate.  It also means that the Federal Reserve is more inclined to raise interest rates.  The “Fed” has had interest rates very low for quite some time.  This has allowed homeowners to refinance at even lower rates, and buyers to take advantage of lower mortgage payments.  That could all be altered a bit with a December rate hike when the Federal Reserve meets on December 15th and 16th of this year.  What does this potential rate hike mean for your buyer clients?  It means several things, but the important thing is how do you get your buyer clients motivated enough to make a move before this impending December rate hike?

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The Major Differences Between Real Estate Leads vs Prospects

Sale concept written with a black felt pen, isolated on whiteThere is one thing that I hear consistently from real estate agents…they just need more Leads! “Wade…if I just had more leads, I would have a lot more business to send you.” The big myth in the real estate business is that more leads = more business. Not true. The word “Leads” gets thrown around way too much, not just in the real estate space, but in most business.  The title insurance industry is no different. I hear inexperienced title reps talk about their Realtor/Lender leads as if these people are practically clients already, though they haven’t had any sort of commitment for business. I then like to ask these Realtors, Lenders, and Title Reps about their “Prospects?” There are major differences between real estate leads vs prospects. They are nowhere near the same thing. Once you learn the differences, you will never treat those “leads” the same way again.

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Fastest Ways to Increase your Real Estate Blog Subscribers List

Please SubscribeDo you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY.  Realtors spend lots of money trying to get their marketing messages out to their target audience.  A real estate blog is a great way to send out information and marketing messages to a large audience through the desired way people seek information…the internet.  Do you currently subscribe to a local newspaper or magazine? Why? Because you enjoy reading the content inside of the newspaper/magazine. You probably look forward to the newest edition coming in the mail. Am I right? The same goes for your real estate blog subscribers.  There is a reason why they subscribed to your blog…they enjoy your content…so keep it coming!  But, HOW do you grow your real estate blog subscribers number?  

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Transactional Agent vs Relationship Agent-Which One are You?

Estate agent sells the house and shaking hand of client

The transactional agent vs relationship agent, there are many differences.  Yes, they are both real estate agents, but HOW they conduct and generate their business is drastically different. Having worked with hundreds of Realtors over my 10yrs in the Title business, it is easy to see which agents are more transactional and which are relationship based. You hear it in their marketing strategies and the way they talk about their “leads” and clients. Both kinds of real estate agents can be successful, though I have found that one of them has a smoother ride than the other. They typically can take more vacations, less stress (sometimes) and have a better time “enjoying” the job of helping people buy and sell homes. Lets discuss the qualities of the transactional agent vs relationship agent, how they conduct their business, and you can decide which agent you are, and if it’s the right business model for you.

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