Is the Title Company Home Warranty Really Free?

Title Company Home WarrantyI would say at least 3 -4 times a month I get this call or email from a Realtor: “Wade…we really want to use Stewart Title on this transaction, but this other Title Company says that if we go with them, they will give my buyer a free home warranty at closing. Can you guys do that?”  That is when I have to drop the news, that the Title Company Home Warranty isn’t really free. Ever hear the phrase…”no such thing as a free lunch?”  Think along those lines. You might be thinking that this doesn’t happen in your area of country, and you are probably right.  It does happen in the Northern Virginia/Washington DC area…all the time.  There are several things about this marketing tactic to “earn business” that needs to be explained.  Not only to real estate agents, but also the buyers and sellers on the transaction.  It affects them as well.

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Use These Realtor Video Marketing Ideas to Gain Online Traffic

Realtor Video Marketing IdeasAs I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video.  In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business is a must, the next line of questioning relates to video marketing ideas.  What do I shoot videos about?  How do I get my video topic information? How do I upload them to YouTube? How do I rank my videos in search?  As an active Realtor, your clients and prospects more than likely ask you many questions. Having a blog, either written or video, is all about answering questions and educating people.  Over 1/3 of ALL online activity is spent watching video.  Consumers would rather work with a Realtor who uses video as part of their marketing strategy.  These are facts.  Video should make your audience smarter, and add value to you at the same time. Pretty simple concept.  To keep with this theme, I’m going to give you many Realtor video marketing ideas that you can use going forward to educate your audience.

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How to Dominate Realtor Broker Opens in the Spring Market

Realtor Broker OpensThe Spring market is arriving and that means a few things.  Business is about to start booming and…Realtor Broker Opens!  When I first moved to the Washington DC/Northern VA area in 2012 I didn’t know what a “Broker Open” was as this was something agents didn’t really do in Phoenix, AZ. I quickly find out that they were all the rage in Northern Virginia, and a way that Title Companies built relationships with agents.  Having sponsored and taken part in many Realtor Broker Opens over the last 4 years there are ways to maximize Realtor traffic, expose the property, and get what you really want…honest property feedback from producing Realtors. Here are tips to dominating Realtor broker opens and making the most of those 3 hours.

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How Realtors Can Stay Motivated and Avoid Burn Out

Realtors Can Stay Motivated In any job, the feeling of “burnout” hits from time to time.  Even those over zealous Realtors, Lenders, and Title Company professionals who rave how much they “love their craft” have hit the wall.  That feeling where fatigue hits and we need that extra motivation to keep going at a high level.  I have been in the Title Industry since 2005 and there have been several times where I needed to step back and take a deep breath, or find an outside positive influence that was rejuvenating.  What do you do when the wall hits and the feeling of burnout surrounds? There are many ways Realtors can seek motivation during these frustrating times, or when they are looking for positive solutions, not only their business, but in life. Here is how Realtors can stay motivated and avoid burn out!


Surround Yourself with Positive People

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YouTube Playlists -Real Estate Agent’s Biggest Video Alley

YouTube PlaylistsYouTube is a very powerful tool for anyone who takes advantage and uses it.  I can personally say that the decision I made to shoot videos for my business was a “game changer.” It got eyes to me, my value proposition and it allowed prospects to “meet me” before I ever met them. Very helpful for when that face to face meeting does take place. One of the best features of using this video platform are the YouTube Playlists that can be created for your videos.  Think of YouTube Playlists like “video categories” for your content. They allows someone who lands on your channel to sort through your videos for specific content they wish to watch.  It’s like putting a music CD in your car and allowing you to listen to just certain songs. I HIGHLY recommend that Realtors and Lenders add every video they shoot into YouTube Playlists.  Here are the top reason’s why…

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What a Title Insurance Sales Rep Should Mean to a Realtor

 

Title Insurance Sales Rep on a computerI was meeting with someone last week and he said: “If Title Companies stopped bringing bagels and donuts to Realtor offices, bakeries would go out of business!” We had a chuckle but the more I thought about it, I agreed with him. In many markets around the country, the Title Insurance Sales Rep behaves and is seen as just that…the “order taker/bagel pusher.”  It is time to change the mindset of the real estate agent and start adding real value.  I can’t tell you how many times I offered a marketing solution, taught an agent a valuable lesson in real estate technology, or helped them in their business and they said–“Wow, I didn’t realize Title Company people offered this help for agents.”  Ever have this happen to you…or never happen to you?  So how should the Realtor view their Title Insurance Sales rep?  As an order taker/bagel pusher or more? Much…much more.

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Realtor Training Classes -Beware of the Expert

desperate teacher and blackboard background

For my 1st blog post of 2016 (sorry for taking so long) I want to discuss the early year Realtor training classes and how I see many agents get exposed to “bad and inaccurate” information.  I teach real estate marketing classes all over Northern Virginia, have active content on this website, write for Inman.com, and post YouTube video content that helps real estate agents and mortgage lenders.  I am NOT AN EXPERT.  I know several things that my clients can integrate into their business, that can help them do more transactions, but at no time do I convey myself as an expert.  I am continually learning from others through books, videos on YouTube, and other websites in which I subscribe.  I then take that information and use it the best I can to help my clients.  On the other hand, there are people out there who take full advantage of Realtors posing as an expert.  Who are these people?  Be on the look out for these people…

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How Real Estate Agents Can Grow Their Online Presence in 2016

real estate agents grow online presence For my last blog of 2015, I thought I would talk about something that is important in the scheme of expanding your business and brand going forward…“as real estate agents, how can we grow our online presence?” There are many ways that real estate agents can grow their online presence in 2016, but I want to break it down into a few simple steps and additions to your current marketing systems that will get more eyes to your business and brand.  Some of these things you may be doing now, and some will be foreign. It’s all about baby steps, and setting goals to implement these new items into your business.  I would suggest you get rid of the marketing tactics that didn’t work for you in 2015 and insert these.

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How to Gain More Referrals from your Real Estate Database

 

real estate database, CRM, video marketing

Your real estate data base…which I like to call your “Data-Bank,” is the best place to market and find gold!  There are many different ways to gain more referrals from your real estate database, but I want to talk about a “strategic plan” of steps to make that happen.  Christmas is here, so now is one of the best times of the year to reach out and re-connect to these people.  As a new agent or established agent, your real estate database should be the #1 place to market to gain qualified referrals. These are your warm relationships who know and interact with other warm relationships.  Those “other warm relationships” are called referrals! So how do you pluck out more referrals from your sphere and start 2016 with a bang?  Here is how:

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FAQ’s I Receive from Other Title Insurance Sales Reps

Title Insurance Sale Reps FAQHaving this website active and creating consistent online content (blogs/videos) for 3.5 years now, it has led to a lot of people on the site (thank you) and in turn resulted in many calls and emails with questions from real estate agents and mortgage lenders.  It has also resulted in lot of questions from other Title Insurance sales reps from all around the country.  I realize that in our job position, there is not much training out there. In fact, most companies offer none at all!  I remember when I first started in the business back in 2005 and I was the 21st title rep for my very large company.  We had many successful Title Insurance sales reps but they weren’t too keen on sharing HOW they became successful.  I had to learn for the most part…on my own. So once a year I post a helpful blog/video just for you…the title sales rep looking for advice, answers and how to be the top rep in your area. Here are the top questions I get from other Title Insurance sales reps from around the country.

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