Is Your Real Estate YouTube Channel Set Up Correctly?
Helping Realtors get into using video for their business is fun. Seeing their face light up when they realize they are doing something that their competitors don’t implement. This starts by taking the first step and actually “shooting videos” and uploading them to YouTube for people to discover and watch. This is where the rubber meets the road because I quickly discover that their real estate YouTube channel isn’t set up correctly. Their channels are missing key items and features that add to the discover-ability of the channel and their videos. In this blog post, I would like to cover some of the basic features of a real estate YouTube channel that will ensure that it’s set up correctly. In the end, it is about having qualified eyes to you videos that lead to a subscriber, an email, or phone call…that leads to a client. Here are 5 things that are MUSTS when configuring a setting up your real estate YouTube channel.
Does this sound familiar? “I want to do a successful first time home buyer seminar!” Then no one shows up, or you get two people. What happened? Marketing happened…better yet, the lack of it. Your intentions were great, the presentation was full proof. You just need to get butts in seats. That is where you fell short. It’s not easy to set up and execute a successful first time home buyer seminar…but it can be done. When I talk to my clients about doing the important steps below they sometimes have push back or think they can get a good result doing just part of it. Yes, that can happen but I have seen too many upset agents and lenders when the event day came and very little showed up. Here are what I feel are the key steps to getting qualified sign ups and attendees.
Integrating something new into your real estate business can sometimes be hard. It is especially challenging for some if related to technology or seeing yourself on camera. Scary, I know! With that said, the upside of using video in your real estate business is huge. First, take a look at the other agents in your office. How many have a practical video marketing strategy or use YouTube as a medium to post videos and gain subscribers? My guess is you can count them on one hand or none at all. That is the exact reason as to WHY you should start shooting educational videos. One of the main questions I get from agents, is how Realtors can get started with video…but inexpensively? There are many ways to make this happen. I want to not only walk you through HOW to do this, but what cheap equipment you can use.
When it comes to real estate transaction issues, there is a lot that can happen. We have all been there, whether you are a Realtor, Lender, Title, Buyer/Seller. One of my 
We have seen it many times…the managing real estate broker or office manager pushing hard for their agents to use certain vendors. Myself, have dealt with this when an agent says, “Wade, sorry…I wanted to send you the business but my office manager told me to use the Title Company where our office has the “relationship.” Ahh…the “relationship.” This is a very important aspect of this topic and we will address it a little later. In my experience, real estate brokers and office managers are there to help, inform, educate, and protect their Realtors. They are the greatest safety net and in many cases, a reason as to WHY an agent hangs their license at that particular real estate firm. Vendors however, are separate companies from the real estate brokerage and offer related services to the Realtors, such as Mortgage, Title Insurance, home inspection, technology, etc. With that said, can real estate agents be forced to use certain vendors?
Do you have a WordPress website or thinking of getting one? In my travels in the Title Insurance industry and working directly with Realtors on their websites, I have seen the pitfalls Realtors go through learning how to use them. The $99 a month site, the real estate company websites (template), the site that isn’t set up correctly, and of course, the website that is a business card online and never updated. Even if a direct referral is given to a Realtor, that person is STILL going to look them up! When they do…what will they find? Perception is reality in real estate, so let’s talk about why Realtors should dump these crappy websites, and instead use WordPress. Knowing how to use this amazing tool can change your business. Here are some beginner WordPress Website Tips for Realtors when they are getting started.
Are you looking to implement a successful video marketing strategy in 2017? Perhaps you are just getting started using video in your real estate business? Either way, I have you covered in this blog. I’m sure by now you have (if you are a Realtor/Lender/Title) been asked to write or give your quarterly and yearly goals. One of those “goals” might be trying to figure out video, shoot a few, and post it to social media and YouTube. I want you to meet and surpass this goal. I started using video in my business over 4 yrs ago and it changed not only my business, but the entire way I look at real estate marketing in general. You have the Realtors/Lenders that “get it” and see the vast opportunity that video creates, and then you have the other 90% of Realtors/Lenders. Where do you fall? Let’s add video as part of your business in 2017!
