Real Estate Marketing for 2013…Just like “Field of Dreams”
The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! Well, you will have to watch the movie to find out how it ends but let’s just say that what Kevin Costner did, and the sacrifices he made worked out amidst the disapproval of those around him.
Christmas time is here. The end of 2012 and Realtors and Lenders alike are looking back at what they did or didn’t do in 2012 and also set goals and aspirations for the year to come. As the Director of Sales and Marketing for Stewart Title in Northern Virginia/Washington DC I meet with Real Estate agents pretty much on a daily basis. I have heard and do hear everything in terms of needs, wants, and goals. The one saying in the Real Estate business that has always held true is “List to Last!” What that means is…to be a long term, successful Realtor you need to list properties. Buyers are nice…take them when you can, but Listings is where it’s at. Almost all the Realtors that I meet with ask me HOW can I get more listings? NEW Real Estate listings can be hard to obtain. How do you know WHO is ready to make move? What can be done to find out? What if I told you that I can not only tell you exactly WHO needs to sell their home but WHERE they are? Also…these people have an immediate need for a Realtor. Would you be interested? 
