Your 2013 Real Estate Marketing Plan…Time to Upgrade!

This week is Thanksgiving! Wow…how did 2012 fly by so quickly?  In the Title business this is my least favorite time of the year.  Not because I don’t like the holidays…I love them!  The reason I don’t like this time of the year is because Realtors and Lenders usually take this 5 week span and do a big exhale in their business.  They take time off…not working, or ramping up their marketing plan for the next year.  When Realtors and Lenders don’t work that means slower months for the Title Company.  What separates Top Agents from Mediocre Agents?  These 5 weeks.  In these next 5 weeks the top agents will be preparing and setting the table for 2013 ramping up so when Christmas ends…they hit the ground running in January.  There are things that you can do to re-evaluate your current marketing plan…is it working?  What needs to change?  NOW is the time to ramp up your 2013 Real Estate Marketing plan …lets go!

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The Fastest Way to get a Real Estate Listing-RIGHT NOW!

In the Real Estate business there is a saying called “List to Last.”  What that means in essence is to have a sustainable business in Real Estate you have to generate listings.  Yes…buyers are good as well but they are like shooting deer in the woods.  Once you sell them a house they are done and buyers can be very time consuming.  Ever driven a buyer around for 3 weekends straight and they STILL didn’t buy anything?  That can not only be super frustrating but also costly in terms of your time and wallet.  In my 7.5yrs working in Title Insurance Sales it is also my experience that the agent that has the most listings…usually has the most buyers.  When I meet with Real Estate agents on a daily basis helping them grow their business, what I hear often is “Wade…how can you help me get more listings?”   There are a TON of ways to generate listings and as we move into the slower season in Real Estate…I also hear from Realtors…“I need Listings RIGHT NOW!  How can you help?”  Since I hear this fairly often, I thought I would share with you the fastest way to get a Real Estate listing right NOW!

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How to Protect your Real Estate Brand and Reputation-Online

We all have a reputation.  Our reputation defines us…defines our business.  You have a good reputation in Real Estate it can mean that others want to work with you, for some reason you don’t, it can mean bad things going forward.  So how do we Really know if we have a good reputation online?  We know that over 90% of consumers go online to start their home buying search.  They also go online for pretty much everything else they wish to purchase or thinking about purchasing an item.  But…before they decide to go to a certain restaurant, buy a car, home, or go see a new movie, consumers want to look up reviews to see what others are saying about the product or person…and WHY they should use them. When it comes to the Internet there are really no barriers to entry.  Anyone can go on Yelp, Yahoo, Facebook, Twitter, Google, and write a review about someone or something.  This can be and should be scary if you a Real Estate agent or Mortgage Lender…but there are steps you can take to protect your Real Estate brand and reputation where consumers go to look for your services…Online.

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Consumers Have Voted Out Your Real Estate Marketing Program

As we all know the Presidential Election is tomorrow (Go Vote!) and over the last 8 months or so we have been bombarded by all kinds of messages from both parties.  Most of these messages are unwanted spam and we have gotten to the point where we just ignore them.  The ads on the TV, the emails to my gmail account where I’m not sure how they have my email, the phone calls, things in the mail, etc.  The more and more I see this happening I can’t help but think of another group of people that try to convey a message to their audience in a similar delivery…Real Estate Agents.  Just as you are tired of the campaign ads and spam marketing, so are the consumers that Realtors are trying to reach.  Here’s why:

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How to Shorten Your Real Estate Sales Cycle

As the Director of Sales and Marketing for Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Real Estate Agents and Mortgage Lenders everyday.  Each person that I meet with has different needs but they also have some of the same things in common.  One of these common things is…they ALL would like to know how to shorten their sales cyle.  It makes sense…if you can shorten your sales cycle then you should have to deal with less objections to overcome, close more transactions which leads to more commissions, etc.  There is one thing that only 2% of Realtors use in their business but it is the 100% way to shorten your real Estate sales cycle.  What is this great tool you ask??  VIDEO!!!

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The Do’s and Don’ts of Using Facebook for Real Estate Marketing

I was doing a small presentation today for about 10 Realtors and the topic came up about Facebook.  I get a lot of questions about Facebook and what are my “opinions” on how to use it for Real Estate and be most effective.  I gave a few insights just to get a topic of conversation going.  Without hesitation several agents chimed in with their view and what they they thought was best.  All of the information was good to hear as all aspects are good to hear. Since Realtors are the gasoline for most of my blogs I thought I would share the Do’s and Don’ts of using Facebook for Real Estate Marketing.

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Why You Should be Refinancing with the Christian Hartung Team at George Mason Mortgage

Do you like free things?  Do you like cheap money?  Do you want a lower mortgage payment?  I do!  You should be refinancing with the Christian Hartung Team at George Mason Mortgage. Now is one the best times in history to refinance your existing mortgage(s).  Let me back track.  Back in 2004-2006 the home prices around the country shot up like a rocket.  As much as 47% in one year…like in Phoenix, AZ where I lived for 10yrs.   Well…what goes up usually comes down and that was the case not only in Phoenix, AZ but in most parts of the country.   The economic downturn of 2008 plummeted home values and caused thousands upon thousands of homeowners to either short sale their propertie(s) or just walk away and foreclose.  The Federal Govt then took action to keep people in their homes by doing loan modifications, lowering interest rates steeply and coming out with other loans like the HARP or HARP 2.0.   As you can imagine as prices came down along with interest rates, it also created a buying frenzy, (still going) and that in turn has seen home values starting to increase once again.  That leads us into today…

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Why You Don’t Need Title Company Marketing Gimmicks

I was meeting with a Realtor at lunch today and she and I were talking about her business and how Stewart Title and Escrow could help provide solutions.  I asked her what kind of Title Company Marketing she was currently getting from our competitor?  Like 99% of Realtors in the DC area…she told me that her current Title Company offered little to no marketing services…except for gimmicks.  What she needed was real business solutions.  As a Realtor you world is ever changing especially as it applies to marketing to consumers.  If you don’t know HOW TO or WHAT TO do…how do you learn?  Is there someone that can teach you this new way of marketing? A partner in business perhaps?  As Real Estate agents you need answers to questions and help with your business as things change and evolve.  There is one party that fails you over and over…that is the Title Company.  Let me explain:

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Stop Renting your Real Estate Business!

Real Estate agents and Mortgage Lenders help people every single day with either financing or selling homes to people that they will own.  Ownership is something that we all take pride in.  Owning homes, cars, iPad’s, and all kinds of other things.  We like to “own” things…agreed?  It makes us feel good…a sense of accomplishment.  Since we are in the business of helping people own homes I find it puzzling when I meet with Realtors and Lenders that I find out there is very little of their business that they own.  The worst part is that they don’t even know or realize it.  Let me explain:

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Why You Should Be Blogging in Real Estate

What are the first things that come to mind when I say “Blogging in Real Estate?”  You might think UGH!  Takes too long!  What do I write about? Its just another thing I have to do…I don’t want to!  All of these objections are common and it is typically what I hear when I meet with the majority of Real Estate agents in the Northern Virginia/Washington DC area.  I fully understand their objections because as a busy Real Estate agent there are many things that you have to do on a daily basis to keep your business running, maintain existing clients, and market for NEW business.  That is also why I know that one of the best things you can do for your Real Estate business is have a blog on your WordPress Website…and here is why.

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