Consumers Have Voted Out Your Real Estate Marketing Program

As we all know the Presidential Election is tomorrow (Go Vote!) and over the last 8 months or so we have been bombarded by all kinds of messages from both parties.  Most of these messages are unwanted spam and we have gotten to the point where we just ignore them.  The ads on the TV, the emails to my gmail account where I’m not sure how they have my email, the phone calls, things in the mail, etc.  The more and more I see this happening I can’t help but think of another group of people that try to convey a message to their audience in a similar delivery…Real Estate Agents.  Just as you are tired of the campaign ads and spam marketing, so are the consumers that Realtors are trying to reach.  Here’s why:

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How to Shorten Your Real Estate Sales Cycle

As the Director of Sales and Marketing for Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Real Estate Agents and Mortgage Lenders everyday.  Each person that I meet with has different needs but they also have some of the same things in common.  One of these common things is…they ALL would like to know how to shorten their sales cyle.  It makes sense…if you can shorten your sales cycle then you should have to deal with less objections to overcome, close more transactions which leads to more commissions, etc.  There is one thing that only 2% of Realtors use in their business but it is the 100% way to shorten your real Estate sales cycle.  What is this great tool you ask??  VIDEO!!!

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The Do’s and Don’ts of Using Facebook for Real Estate Marketing

I was doing a small presentation today for about 10 Realtors and the topic came up about Facebook.  I get a lot of questions about Facebook and what are my “opinions” on how to use it for Real Estate and be most effective.  I gave a few insights just to get a topic of conversation going.  Without hesitation several agents chimed in with their view and what they they thought was best.  All of the information was good to hear as all aspects are good to hear. Since Realtors are the gasoline for most of my blogs I thought I would share the Do’s and Don’ts of using Facebook for Real Estate Marketing.

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Why You Should be Refinancing with the Christian Hartung Team at George Mason Mortgage

Do you like free things?  Do you like cheap money?  Do you want a lower mortgage payment?  I do!  You should be refinancing with the Christian Hartung Team at George Mason Mortgage. Now is one the best times in history to refinance your existing mortgage(s).  Let me back track.  Back in 2004-2006 the home prices around the country shot up like a rocket.  As much as 47% in one year…like in Phoenix, AZ where I lived for 10yrs.   Well…what goes up usually comes down and that was the case not only in Phoenix, AZ but in most parts of the country.   The economic downturn of 2008 plummeted home values and caused thousands upon thousands of homeowners to either short sale their propertie(s) or just walk away and foreclose.  The Federal Govt then took action to keep people in their homes by doing loan modifications, lowering interest rates steeply and coming out with other loans like the HARP or HARP 2.0.   As you can imagine as prices came down along with interest rates, it also created a buying frenzy, (still going) and that in turn has seen home values starting to increase once again.  That leads us into today…

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Why You Don’t Need Title Company Marketing Gimmicks

I was meeting with a Realtor at lunch today and she and I were talking about her business and how Stewart Title and Escrow could help provide solutions.  I asked her what kind of Title Company Marketing she was currently getting from our competitor?  Like 99% of Realtors in the DC area…she told me that her current Title Company offered little to no marketing services…except for gimmicks.  What she needed was real business solutions.  As a Realtor you world is ever changing especially as it applies to marketing to consumers.  If you don’t know HOW TO or WHAT TO do…how do you learn?  Is there someone that can teach you this new way of marketing? A partner in business perhaps?  As Real Estate agents you need answers to questions and help with your business as things change and evolve.  There is one party that fails you over and over…that is the Title Company.  Let me explain:

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Stop Renting your Real Estate Business!

Real Estate agents and Mortgage Lenders help people every single day with either financing or selling homes to people that they will own.  Ownership is something that we all take pride in.  Owning homes, cars, iPad’s, and all kinds of other things.  We like to “own” things…agreed?  It makes us feel good…a sense of accomplishment.  Since we are in the business of helping people own homes I find it puzzling when I meet with Realtors and Lenders that I find out there is very little of their business that they own.  The worst part is that they don’t even know or realize it.  Let me explain:

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Why You Should Be Blogging in Real Estate

What are the first things that come to mind when I say “Blogging in Real Estate?”  You might think UGH!  Takes too long!  What do I write about? Its just another thing I have to do…I don’t want to!  All of these objections are common and it is typically what I hear when I meet with the majority of Real Estate agents in the Northern Virginia/Washington DC area.  I fully understand their objections because as a busy Real Estate agent there are many things that you have to do on a daily basis to keep your business running, maintain existing clients, and market for NEW business.  That is also why I know that one of the best things you can do for your Real Estate business is have a blog on your WordPress Website…and here is why.

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Home Buyers-Why Move to Arlington Virginia

For over 10 years I lived in a fantastic place in America…Phoenix, AZ.  It was summer all the time, a lot of outdoor activities, and if you are an avid golfer…HEAVEN!  About 3.5 months ago I moved to the Washington DC area and am adjusting nicely.  If you read my blogs you know that I am the Director of Sales/Marketing for Stewart Title and Escrow in Northern Virginia.  There is one city that I had heard a lot about before I moved to the DC area that is very popular.  Here is why you should move to Arlington Virginia

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Real Estate Marketing-Why Your Facebook Marketing Doesn’t Work

Facebook.  I have an account…you probably have an account as do your friends/family? There are roughly 1 Billion users worldwide.  That is unbelievable!  Take into account that China has its own Social Media site so Facebook is rarely used there so that means roughly 20% of ALL the people in the world have a Facebook profile.  I got my Facebook account in 2009, so you could say that I wasn’t one of the first people on board, but once I did have an account I soon found it as a great way to not only talk to friends and old classmates that I hadn’t spoken to in a long time, but also a great message board to promote or convey your value in business.  That was then…and this is 2012.  Facebook has made many changes in the last 3 years, some good, some not as good, but what I can tell you is that Facebook Marketing for Real Estate has never been as least effective as it is right now.

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Real Estate Marketing-Why You Should Target Renters

Do you feel it?  You know…the Real Estate market making a BIG SHIFT.  The pendulum has surely swung the other way.  For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent.  The market has hit the bottom and prices are starting to move upwards as the rule of supply vs demand has take affect.  Thousands of people in the Northern Virginia/Washington DC area are renting.  They are renting apartments, houses, condo’s and townhouses.  Many of these people have good jobs and make a decent to great living.  These consumers are young people in their 20’s but also consumers who completed a successful short sale or had a home go into foreclosure.  The 3-5year statute has passed, their credit repaired and they can buy again!  Yes, some of these people are first time home buyers, but they are also people emerging back into the arena of home ownership who have done this whole process before, therefore more familiar with what it takes to get into a home.  That is what makes this demographic a great target when looking to expand your Real Estate Marketing and business.

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