Real Estate Marketing for 2013…Just like “Field of Dreams”

600full-field-of-dreams-screenshotField of DreamsThe Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! Well, you will have to watch the movie to find out how it ends but let’s just say that what Kevin Costner did, and the sacrifices he made worked out amidst the disapproval of those around him.

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How to Get 4000 NEW Real Estate Listings

We Can HelpChristmas time is here.  The end of 2012 and Realtors and Lenders alike are looking back at what they did or didn’t do in 2012 and also set goals and aspirations for the year to come.  As the Director of Sales and Marketing for Stewart Title in Northern Virginia/Washington DC I meet with Real Estate agents pretty much on a daily basis.  I have heard and do hear everything in terms of needs, wants, and goals.  The one saying in the Real Estate business that has always held true is “List to Last!” What that means is…to be a long term, successful Realtor you need to list properties.  Buyers are nice…take them when you can, but Listings is where it’s at.  Almost all the Realtors that I meet with ask me HOW can I get more listings?  NEW Real Estate listings can be hard to obtain.  How do you know WHO is ready to make move?  What can be done to find out?  What if I told you that I can not only tell you exactly WHO needs to sell their home but WHERE they are?  Also…these people have an immediate need for a Realtor.  Would you be interested? 

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Real Estate Marketing 2013-Top 5 Things to Avoid

The end is near…not the world, just the year 2012.  Now is the time of year where we look back and see if our hard work paid off and we met our goals.  Did you sell the amount of homes you were looking to sell?  Did you gain more clients?  Did you branch out in your Real Estate marketing and try something new like Video or a Blog?  Did you make your money goal or GCI?  Now is also the time where you as Realtors are being bombarded by people, Title Companies, and Mortgage Lenders offering to help you with “Goal Planning for 2013.”  Should you goal plan?  Of course!  Its important to set goals and work to meet them.  The real issues is WHERE you get your information and from WHOM.  The way the consumer gets their information on pretty much anything has changed dramatically in the past few years and with it must the mindset of the Real Estate agent.  So, going forward there are things you need to certainly Avoid in your Real Estate Business in 2013.  Here they are:

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WordPress Plugins for your Real Estate Website-Uploading and Installing

wordpress-pluginsI hope that everyone had a great Thanksgiving holiday!  Now that you are done gorging yourself it is time to start ramping up your Real Estate marketing for 2013!  If you have read my previous blogs there are 2 things that I am a huge proponent of…and that is WordPress being the platform in which to build and run your HUB…your Real Estate website.  This is where 90% of consumers go to BEGIN their home buying search, and 80% of consumers will choose the first agent they find that answers their questions and solves their problems.  This should be scary for all of the agents that either A: Don’t have a website or B: Have a website but don’t ever update it or add engaging content that their ideal client would look for online.  The second marketing item that I am a big fan of is Video.  Video is a great way to shorten your sales cycle and convey your value and a message.  The good thing about video is it can last forever!  Having said that, I want to combine the two in this blog and talk about AFTER  your WordPress website built…now what?  Lets talk about WordPress Plugins for your Real Estate website.

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Your 2013 Real Estate Marketing Plan…Time to Upgrade!

This week is Thanksgiving! Wow…how did 2012 fly by so quickly?  In the Title business this is my least favorite time of the year.  Not because I don’t like the holidays…I love them!  The reason I don’t like this time of the year is because Realtors and Lenders usually take this 5 week span and do a big exhale in their business.  They take time off…not working, or ramping up their marketing plan for the next year.  When Realtors and Lenders don’t work that means slower months for the Title Company.  What separates Top Agents from Mediocre Agents?  These 5 weeks.  In these next 5 weeks the top agents will be preparing and setting the table for 2013 ramping up so when Christmas ends…they hit the ground running in January.  There are things that you can do to re-evaluate your current marketing plan…is it working?  What needs to change?  NOW is the time to ramp up your 2013 Real Estate Marketing plan …lets go!

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The Fastest Way to get a Real Estate Listing-RIGHT NOW!

In the Real Estate business there is a saying called “List to Last.”  What that means in essence is to have a sustainable business in Real Estate you have to generate listings.  Yes…buyers are good as well but they are like shooting deer in the woods.  Once you sell them a house they are done and buyers can be very time consuming.  Ever driven a buyer around for 3 weekends straight and they STILL didn’t buy anything?  That can not only be super frustrating but also costly in terms of your time and wallet.  In my 7.5yrs working in Title Insurance Sales it is also my experience that the agent that has the most listings…usually has the most buyers.  When I meet with Real Estate agents on a daily basis helping them grow their business, what I hear often is “Wade…how can you help me get more listings?”   There are a TON of ways to generate listings and as we move into the slower season in Real Estate…I also hear from Realtors…“I need Listings RIGHT NOW!  How can you help?”  Since I hear this fairly often, I thought I would share with you the fastest way to get a Real Estate listing right NOW!

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How to Protect your Real Estate Brand and Reputation-Online

We all have a reputation.  Our reputation defines us…defines our business.  You have a good reputation in Real Estate it can mean that others want to work with you, for some reason you don’t, it can mean bad things going forward.  So how do we Really know if we have a good reputation online?  We know that over 90% of consumers go online to start their home buying search.  They also go online for pretty much everything else they wish to purchase or thinking about purchasing an item.  But…before they decide to go to a certain restaurant, buy a car, home, or go see a new movie, consumers want to look up reviews to see what others are saying about the product or person…and WHY they should use them. When it comes to the Internet there are really no barriers to entry.  Anyone can go on Yelp, Yahoo, Facebook, Twitter, Google, and write a review about someone or something.  This can be and should be scary if you a Real Estate agent or Mortgage Lender…but there are steps you can take to protect your Real Estate brand and reputation where consumers go to look for your services…Online.

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Consumers Have Voted Out Your Real Estate Marketing Program

As we all know the Presidential Election is tomorrow (Go Vote!) and over the last 8 months or so we have been bombarded by all kinds of messages from both parties.  Most of these messages are unwanted spam and we have gotten to the point where we just ignore them.  The ads on the TV, the emails to my gmail account where I’m not sure how they have my email, the phone calls, things in the mail, etc.  The more and more I see this happening I can’t help but think of another group of people that try to convey a message to their audience in a similar delivery…Real Estate Agents.  Just as you are tired of the campaign ads and spam marketing, so are the consumers that Realtors are trying to reach.  Here’s why:

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How to Shorten Your Real Estate Sales Cycle

As the Director of Sales and Marketing for Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Real Estate Agents and Mortgage Lenders everyday.  Each person that I meet with has different needs but they also have some of the same things in common.  One of these common things is…they ALL would like to know how to shorten their sales cyle.  It makes sense…if you can shorten your sales cycle then you should have to deal with less objections to overcome, close more transactions which leads to more commissions, etc.  There is one thing that only 2% of Realtors use in their business but it is the 100% way to shorten your real Estate sales cycle.  What is this great tool you ask??  VIDEO!!!

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The Do’s and Don’ts of Using Facebook for Real Estate Marketing

I was doing a small presentation today for about 10 Realtors and the topic came up about Facebook.  I get a lot of questions about Facebook and what are my “opinions” on how to use it for Real Estate and be most effective.  I gave a few insights just to get a topic of conversation going.  Without hesitation several agents chimed in with their view and what they they thought was best.  All of the information was good to hear as all aspects are good to hear. Since Realtors are the gasoline for most of my blogs I thought I would share the Do’s and Don’ts of using Facebook for Real Estate Marketing.

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