How to get Consumers to “Opt-in” to your Real Estate Marketing

opt-in-opt-outThe way that consumers wish to be marketed to has changed.  The way that YOU respond to marketing has changed.  People are constantly being bombarded by advertisements and other marketing “noise.”  I say Noise because that is exactly how we perceive it.  We are hit with so much everyday that we eventually tune it out.  Look at your own behavior…do you have a DVR to ignore commercials?  Do you use Pandora or XM Radio to avoid radio DJ’s or ads?  What was once something new and exciting is now the norm.  So, as it pertains to your Real Estate marketing, how do you get the consumer to “Opt-in” and WANT to receive messages from you about Real Estate vs throwing away your direct mail in the trash or just flat out ignoring you?  Good question:

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How to Beat Your Real Estate Competition by Using Video

Want to beat your real estate competition?  Of course you do! Video-Image1I’m not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot.  A lot of people in the same area…who roughly do the same thing…seeking the earn the same business.  Something has to give.  I think we can all agree that most real estate agents (the ones I know anyway) market to the consumer mostly the same way. Realtors send out their monthly newsletter, glossy sports schedule, Just Listed postcard, or my favorite…the divider at the grocery store check out line.  You know you have seen that…

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Farming in Real Estate-What’s Missing in Your Strategy

Farming PhotoI hear it all the time when I meet with Realtors. “I don’t do a lot of Farming in Real Estate because I tried it once before and it was costly and didn’t work.”  You might even be nodding your head in agreement as you read that statement.  I agree, that Farming is not for everyone but I will tell you this…it does work.  Just like in anything else, its not about the quantity of the what your sending…its the message and to whom.  Let me tell you a story:

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Refinancing Your Northern Virginia Home in 2013…Easy as 1,2,3!

Refinance Logo2012 has ended and a new year has began.  People like to create New Years resolutions and hopefully stick with them.  It seems that more and more new years resolutions revolve around saving money, adding more to the IRA or 401K, paying off debt(s) and becoming more financially secure.  Makes sense especially after our country went through a huge economic down turn at the end of 2007 that we are still feeling the effects.  There is one New Years resolution you can get out of the way in January that not only will help you lower you bills but make you more financially secure.   What is it you ask?   Refinancing your Northern Virginia home….your largest asset.  The process is not difficult…lets walk through how to get started to lower monthly expenses:

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All I Want for Christmas is a NEW Real Estate Marketing Plan

Title Company Sales RepChristmas is here, as is the end of 2012.  Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year.  Ever ask Santa for a NEW Real Estate marketing strategy…and HOW to implement it correctly so you attract buyers, sellers, and other people that are trying to do business with you?  It would be great if Santa could just bring that answer to you in your stocking!  You see, in today’s Real Estate world it is not who the best Real Estate agent is…it is WHO is the best marketer.  Consumers don’t search for Real Estate agents or companies in newspapers, phone books or on grocery store shopping carts.  What consumers do is search for homes in certain subdivisions, near schools, amenities, in price ranges.  Consumers then contact the Realtor who is “found” after that search.  The scary statistic is that roughly 80% of consumers will use the first Real Estate agent they find that can answer their questions or solve their problems.  You want to get on the right track of growing your Real Estate business?  Be that first agent!  So…do you need a NEW Real Estate Marketing plan?

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Real Estate Marketing for 2013…Just like “Field of Dreams”

600full-field-of-dreams-screenshotField of DreamsThe Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! Well, you will have to watch the movie to find out how it ends but let’s just say that what Kevin Costner did, and the sacrifices he made worked out amidst the disapproval of those around him.

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How to Get 4000 NEW Real Estate Listings

We Can HelpChristmas time is here.  The end of 2012 and Realtors and Lenders alike are looking back at what they did or didn’t do in 2012 and also set goals and aspirations for the year to come.  As the Director of Sales and Marketing for Stewart Title in Northern Virginia/Washington DC I meet with Real Estate agents pretty much on a daily basis.  I have heard and do hear everything in terms of needs, wants, and goals.  The one saying in the Real Estate business that has always held true is “List to Last!” What that means is…to be a long term, successful Realtor you need to list properties.  Buyers are nice…take them when you can, but Listings is where it’s at.  Almost all the Realtors that I meet with ask me HOW can I get more listings?  NEW Real Estate listings can be hard to obtain.  How do you know WHO is ready to make move?  What can be done to find out?  What if I told you that I can not only tell you exactly WHO needs to sell their home but WHERE they are?  Also…these people have an immediate need for a Realtor.  Would you be interested? 

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Real Estate Marketing 2013-Top 5 Things to Avoid

The end is near…not the world, just the year 2012.  Now is the time of year where we look back and see if our hard work paid off and we met our goals.  Did you sell the amount of homes you were looking to sell?  Did you gain more clients?  Did you branch out in your Real Estate marketing and try something new like Video or a Blog?  Did you make your money goal or GCI?  Now is also the time where you as Realtors are being bombarded by people, Title Companies, and Mortgage Lenders offering to help you with “Goal Planning for 2013.”  Should you goal plan?  Of course!  Its important to set goals and work to meet them.  The real issues is WHERE you get your information and from WHOM.  The way the consumer gets their information on pretty much anything has changed dramatically in the past few years and with it must the mindset of the Real Estate agent.  So, going forward there are things you need to certainly Avoid in your Real Estate Business in 2013.  Here they are:

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WordPress Plugins for your Real Estate Website-Uploading and Installing

wordpress-pluginsI hope that everyone had a great Thanksgiving holiday!  Now that you are done gorging yourself it is time to start ramping up your Real Estate marketing for 2013!  If you have read my previous blogs there are 2 things that I am a huge proponent of…and that is WordPress being the platform in which to build and run your HUB…your Real Estate website.  This is where 90% of consumers go to BEGIN their home buying search, and 80% of consumers will choose the first agent they find that answers their questions and solves their problems.  This should be scary for all of the agents that either A: Don’t have a website or B: Have a website but don’t ever update it or add engaging content that their ideal client would look for online.  The second marketing item that I am a big fan of is Video.  Video is a great way to shorten your sales cycle and convey your value and a message.  The good thing about video is it can last forever!  Having said that, I want to combine the two in this blog and talk about AFTER  your WordPress website built…now what?  Lets talk about WordPress Plugins for your Real Estate website.

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