5 Ways Realtors Can Remain “Top of Mind”

Social web network marketing diagram.Everyday I meet with Real Estate agents in Northern Virginia and Washington DC.  One of my “qualifying” questions I ask when I meet an agent for the first time is…”So…what do you do to stay in touch with your past clients and SOI (sphere of influence)?  This is called being “Top of Mind.”  This is what most business owners want.  They want to be Top of Mind with people that need their services either right now or in the future.  In my experience most Real Estate agents leave several deals on the table each year by NOT being Top of Mind.  Is this you?  Do you even know?  They negate their sphere and past clients, or they send out what they consider “items of value” when in reality its “items of crap” that gets thrown away.  Why is it an “item of crap?” Because your target audience see no value in it…so they do what you do…they throw it in the garbage or ignore it. When things are in the trash you are certainly not Top of Mind…agreed?  So, with that in mind what are the 5 ways Realtors can remain top of mind? Great questions! Here ar  great marketing ideas or ways Real Estate agents can and should do to remain Top of Mind, and not lose deals year in and year out.

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Marketing Conversation with a Northern Virginia Real Estate Agent

InboundMarketingAs in all of the blogs that I write with my ideal client in mind (YOU) I get most of my material from the Real Estate agents and Mortgage Lenders that I meet and interact with on a daily basis.  Sometimes when I have some free time (what is that??) I call cross sales.  If you don’t know what that is, that is the Northern Virginia Real Estate Agent that is on the other side of the transaction that we are closing…that is NOT our client…yet.  I call these agents blind and thank them for allowing us to close the transaction, see how it went, and then talk to them about their Real Estate business/marketing and see where I can help and then set an appointment.  I had a good conversation with an agent the other day so I thought I would put in a blog.  Mind you, the conversation I’m about to share with you is being paraphrased but you will get the point. 

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Why Google Loves WordPress and You Should Too!

Google loves WordPressThe title of this blog says it all…”Google Loves WordPress.”   If you take a moment and Google that exact phrase you will find blogs (This one) and Videos explaining WHY this is so.  48 out of the top 100 Blog/Website platforms in the World are built on WordPress.  As a Real Estate agent you have many website companies calling and trying to sell you their platform.  Stay away! They for the most part stink and you down OWN IT.  WordPress you do.  So without further delay…here is why Google Loves WordPress and You Should Too:

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Should I Get a Real Estate Blog? Why?

Blogging 101As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business…but the present.  One of the topics that comes up in meetings with Realtors is their blog.  Blogs used to not be a popular thing in the past but now it is a great way for a Realtor/Lender to convey message(s) to their target audience that brings them not only Value but Social Proof.  As I meet with Realtors they tell me that they either (A) Want a blog…Should I get one? (B)Don’t know where to start or  “where” to put their blog (C) Have a Blog but don’t know how it helps you.  Lets answer these questions in order:

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How to get Consumers to “Opt-in” to your Real Estate Marketing

opt-in-opt-outThe way that consumers wish to be marketed to has changed.  The way that YOU respond to marketing has changed.  People are constantly being bombarded by advertisements and other marketing “noise.”  I say Noise because that is exactly how we perceive it.  We are hit with so much everyday that we eventually tune it out.  Look at your own behavior…do you have a DVR to ignore commercials?  Do you use Pandora or XM Radio to avoid radio DJ’s or ads?  What was once something new and exciting is now the norm.  So, as it pertains to your Real Estate marketing, how do you get the consumer to “Opt-in” and WANT to receive messages from you about Real Estate vs throwing away your direct mail in the trash or just flat out ignoring you?  Good question:

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How to Beat Your Real Estate Competition by Using Video

Want to beat your real estate competition?  Of course you do! Video-Image1I’m not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot.  A lot of people in the same area…who roughly do the same thing…seeking the earn the same business.  Something has to give.  I think we can all agree that most real estate agents (the ones I know anyway) market to the consumer mostly the same way. Realtors send out their monthly newsletter, glossy sports schedule, Just Listed postcard, or my favorite…the divider at the grocery store check out line.  You know you have seen that…

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Farming in Real Estate-What’s Missing in Your Strategy

Farming PhotoI hear it all the time when I meet with Realtors. “I don’t do a lot of Farming in Real Estate because I tried it once before and it was costly and didn’t work.”  You might even be nodding your head in agreement as you read that statement.  I agree, that Farming is not for everyone but I will tell you this…it does work.  Just like in anything else, its not about the quantity of the what your sending…its the message and to whom.  Let me tell you a story:

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Refinancing Your Northern Virginia Home in 2013…Easy as 1,2,3!

Refinance Logo2012 has ended and a new year has began.  People like to create New Years resolutions and hopefully stick with them.  It seems that more and more new years resolutions revolve around saving money, adding more to the IRA or 401K, paying off debt(s) and becoming more financially secure.  Makes sense especially after our country went through a huge economic down turn at the end of 2007 that we are still feeling the effects.  There is one New Years resolution you can get out of the way in January that not only will help you lower you bills but make you more financially secure.   What is it you ask?   Refinancing your Northern Virginia home….your largest asset.  The process is not difficult…lets walk through how to get started to lower monthly expenses:

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All I Want for Christmas is a NEW Real Estate Marketing Plan

Title Company Sales RepChristmas is here, as is the end of 2012.  Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year.  Ever ask Santa for a NEW Real Estate marketing strategy…and HOW to implement it correctly so you attract buyers, sellers, and other people that are trying to do business with you?  It would be great if Santa could just bring that answer to you in your stocking!  You see, in today’s Real Estate world it is not who the best Real Estate agent is…it is WHO is the best marketer.  Consumers don’t search for Real Estate agents or companies in newspapers, phone books or on grocery store shopping carts.  What consumers do is search for homes in certain subdivisions, near schools, amenities, in price ranges.  Consumers then contact the Realtor who is “found” after that search.  The scary statistic is that roughly 80% of consumers will use the first Real Estate agent they find that can answer their questions or solve their problems.  You want to get on the right track of growing your Real Estate business?  Be that first agent!  So…do you need a NEW Real Estate Marketing plan?

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