5 Rules Before Publishing your Real Estate Blog

SEO-blog-postIn this age of information where we are constantly reading news, watching videos, and searching for answers to our questions on places like Google, Yahoo, and Bing it is necessary to be writing and putting out engaging content that your target audience finds valuable.  Being a Real Estate agent is hard…not easy like others believe.  You have to find your “Real Estate Value Proposition” and separate yourself from the thousands of other Realtors in the Real Estate “Sea of Vanilla.”  Once you have figured this out and start adding content, blogs, and videos to your Real Estate Website there are what I call the 5 Rules before publishing your Real Estate blog.  These are 5 simple things that will help your content get “found online” by your ideal client AFTER you have spent the time creating this engaging content.  Here they are:

Details

Real Estate Marketing-5 Reasons Why Realtors Don’t Get Found Online

Real Estate Marketing Staring at ComputerHarsh title to this blog huh?  Sorry about that but it had to be done.  Every day I meet with Northern Viginia and Washington DC Real Estate agents and help them with their Real Estate Marketing.  All facets of their marketing not just the technology side, but in the end it always come back to their HUB…their Real Estate website.  This is when the questions start coming out as to HOW to do this…WHY doesn’t this happen…WHAT can I do here…and so on as it pertains to their website.  In the end they feel defeated because the local Real Estate agent doesn’t know WHAT to do with their website and no one has showed them HOW to do it.  This leads into the 5 reasons why Realtors don’t get found online in their Real Estate Marketing.  Don’t worry…answers to these 5 reasons will be included.

Details

Fox Mill Estates in Herndon-Why You Should Buy Now!

The other day I was driving home from work…you know that Title Sales job I have.  I came across a great series of homes.  I was wondering what subdivision this was??  It turns out it was Fox Mill Estates in Herndon, Virginia.  This subdivision had some of the best homes I had seen in the entire area.  This is such a great subdivision to live in for many amazing reasons.  I understand that there are a lot of people that move to the Northern Virginia area from either Washington DC or from out of state because they have a family and want their kids out of the city and have found what a great area this is to live.  Here are some quick highlights of Fox Mill Estates that you may find of interest:

Details

5 Reasons Why Real Estate Agents are Switching to Stewart Title and Escrow

2 people shaking handsBack in the day I used to have a Blackberry…great phone(at the time) and I used it like crazy.  You could say that I was almost addicted!  It had many bells and whistles and it had the capability to make my life and my business run easier.  Then something called the iPhone came out.  I still didn’t budge away from my Blackberry.  I didn’t want to move away from what I knew worked for me.  Finally, after a couple years on my Blackberry I decided to give the iPhone a shot and within a couple days of owning it (iPhone4S) I was kicking myself for not switching over sooner…ahhh!!!  What was I thinking!?  The iPhone4S has SOOO much more capability to enhance my business and life with the seemingly endless apps and technology.  Why am I telling you this story?  Well, the same applies in business as it relates to Title Companies that Realtors and Lenders use.  Here are the 5 reasons WHY Real Estate agents are switching to Stewart Title and Escrow to handle their marketing needs and close their transactions:

Details

How to Convert your Sphere of Influence into Paying Clients

sphere-of-influencersThe Spring “Selling Season” is here and people everywhere in the Northern Virginia and Washington DC area is talking about Real Estate…or so it seems.  There are so many buyers and not enough listings.  This is causing people to ask all kinds of questions about Real Estate.  “Is NOW a good time to sell?”  Should I buy NOW before prices go up?”  “Do I need to offer MORE than asking price?”  These are all valid questions as it pertains to this hot market.  If you are Realtor in the area there is a good chance that your SOI is asking these questions.  I had a Realtor/client who is new to the Real Estate business say that she is running into these questions and wanted to not “oversell” her friends but was interesetd in knowing how to convert your Sphere of Influence(SOI) into clients.  As a Realtors I’m sure YOU want to know this as well because people don’t like to be sold to…but they like to buy things. With that said, here is how to convert your sphere of influence in to paying clients.

Details

How to Embed Video into your WordPress Real Estate Website

Embed Video into WordPress If you have read any of my prior blogs you notice that I reference Video as not only the future of Real Estate marketing but it is the present.  The small percentage of Realtors that use video in their Real Estate marketing are seeing HUGE dividends.  People love watching video and more than likely you do to.  If you could see a Video of a home you were looking to buy or answers to questions you have about the market, buy/selling a home or Short Sale vs Foreclosure, a video is more powerful than just words. Since most Realtors don’t use Video in their business, this is a good sign for YOU the Realtor who wants to.  So you have shot your video(s), now how do you get that video into your blog?  This blog will teach HOW to embed a video into your WordPress Real Estate website.

Details

What Should I Use For My Real Estate Website?

confused-characterAs I’m out in the field meeting with Real Estate Agents and Mortgage Lenders, they all are starting to realize that the center of their business universe is their website.  When you need to solve a problem or answer a question…where do you go?  Have a Real Estate or Mortgage dilemma or concern…where do you go?  Google, Yahoo, Bing, and YouTube right?  This is also where over 90% of consumers go start their home buying or selling search.  Yes, they may call you to list their home or sell them a home but BEFORE they do that…they go to the Internet.   As Realtors who have been in the business or Realtors new to the business get up to speed on how business is done they want to know…”what should I use for my Real Estate website?”  Good question:

Details

I Just Got My Real Estate License…Now What Do I Do?

Just got my real estate licenseI know that this doesn’t get verbalized all the time, or much at all but it has to be played over and over in the mind of a Real Estate agent that just got their license….”I’m just got my Real Estate License..Now what do I do?”  If you think about it, its a weird thing to say. In other industries that is not what happens.  You go into a profession with an understanding of what is expected of you and usually there are people already waiting for your services.  Real Estate is the exact opposite. You pay a fee, pass a series of tests and then BAM, you are a Real Estate agent with no clients lined up for your services.  It is now your job to get clients who want to List or Buy a home.  Ok…easy enough right?  Well not so fast…the reality is that most Realtors FAIL in the business and many others don’t make over $50,000 a year.  In the massive sea of “Vanilla” that is the Real Estate industry…how does a newbie get started?  How do they standout?  Let’s talk about it:

Details

The One Thing that Could be Hurting your Real Estate Business

DC TitleguyIn my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions.  That one difference I see the most is called the “preferred relationship.”  What this means is that many Real Estate and even mortgage companies have a preferred relationship that is either “in house” or an agreement with a company that business will be sent their way.  Not only is this strange in my opinion because now someone is “expecting” your business instead of “earning” it, but it hinders the Realtor’s ability to find a real relationship based on helping them grow their Real Estate business.  This can lead to poor service and a multitude of other things that is not allowing you the proper support you need as a Real Estate or Mortgage Professional…and ultimately ends up costing you business!  There are several other reasons why this one thing that could be hurting your Real Estate Business.  Here is why:

Details

Real Estate Agents-What is your “Value Proposition?”

Value-Proposition-3The other day I was reading a “Top 10 List.”  I think we can agree that people like to read those lists…they like to see who made the list!  Well, this list was “Top 10 Least Respected Professions.”  There were Lawyers, Politicians, Car Salesman, and one other profession.  That’s right…Real Estate Agents!  Why is that?  Realtors help people with the American Dream.  You help people buy and sell homes!  The reason is that since this country is filled with SOO many Realtors, the few give the majority a bad name.  Also, many of the Realtors out there are part time.  Meaning that they only do the job on weekends or just when friends and family have an immediate Real Estate need.  Since the negative connotation is out there about Realtors the consumer thinks that your value is not great…might be why they always try to get you to lower your commission.  So today, I want to talk about what I feel is the #1 thing a Realtor must have to be successful and standout in the see of vanilla that is Real Estate…and that is a strong “Value Proposition.”  What is yours?  Do you have one?

Details