A Good Northern Virginia Title Company-What a Realtor Should Expect!

Northern Virginia Title CompanyMost of the blogs and information that I like to bring to this site is all about being a “solution to the Real Estate agent and Mortgage Lenders problem.”  Adding good content about WHY you should do this or HOW to do that, but in this post I want to write about what Real Estate agents should expect from a good Northern Virginia Title Company.  Why would you write about this you ask?  Well, since I moved to the Washington DC area in June 2012 I have found that the way Realtors use and look at Title Companies are quite different than the west coast.  The main service that they provide (Title and Escrow services) are essentially the same but that is where the similarities end.

Details

Hyper Local Blogging in Real Estate-Own Your Marketing Area

money_making_ideas_bloggingI have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being “something to someone” vs everything to everyone.”  This applies especially to blogging in Real Estate and content marketing.  As a Real Estate agent you are tying to market to people that have a home buying or selling need right?  That is great…but a home buying and selling need where?  What price point?  First time home buyer or move up?  Short Sale or Equity Sale?  Subdivision specific or town/city specific?  Why is this so important you ask?  Because that is HOW people search online!  That is how YOU search online.  By blogging in Real Estate hyper-locally it allows you to own and dominate your marketing area. 

Details

Real Estate Agent Branding-What is your Personal Brand?

Real Estate Agent BrandingCoca Cola–Nike–Under Armor–Jordan–what do these all have in common?  That’s right…they are all a BRAND!  When you read those names you probably had images of each one pop into your head and what that brand means to you.  When a consumer hears “Real Estate Agent” or your name…what do they think?  What is your Real Estate Agent Branding?  I think this gets lost in the shuffle with Realtors because they are focused on so many other things and also trying to be all things to all people instead of being just something to someone.  Creating a Brand is important because it allows you to “stick out” from your competition and be recognized instead of being just another Realtor swimming in the Sea of Vanilla.  So what is Real Estate Branding?  How do I create a Brand?  What are the benefits of Branding to my Real Estate Business? Great questions…lets chat!

Details

How to Upload a Video to your Real Estate YouTube Channel

Uploading Video to YouTubeOk…so you are now not only blogging but are starting to implement Video into your Real Estate business (Good for you!).  You have set up your Gmail Account and now have a working Real Estate YouTube Channel.  If you have read my other blogs I reference Video in Real Estate fairly often because consumers not only watch video…but they demand it!  Look at your own behavior.  When you are online and watch a news story or a promo for a new car or someone answering a question…would you rather watch a video of it or read a long story?  Look at your kids behavior as well…video is taking over.  Just the other day the large social media site “Instagram” just launched a Video feature that is going to be massive.

Details

Rising Interest Rates-Should I Buy a Home Now?

Shaking hands with realtorIn today’s market we have seen a shift with rising interest rates. This rise has occured over the last 30 days or so due to the Federal Govt deciding to “taper” off the bond buying program that has caused rates to remain below 4% for much of the last 12 months.  The rising interest rates have had little impact on home buyers in the Northern Virginia/Washington DC market as the lack of inventory is causing people to still purchase homes as fast as they can find their way onto the market.  Many potential home buyers are still wondering how this will affect their buying power going forward? This is a great question! Here are why it is still a great time to purchase a home with rising interest rates!

Details

How to Generate More Real Estate Listings-In this Market

Generate more Real Estate ListingsThe Real Estate market in the Northern Virginia/Washington DC area is very hot.  Homes are flying off the shelves and Real Estate agents are busy negotiating contracts.  The issue in the DC area and around the entire country is a shortage of homes on the market to buy.  There are 10 buyers for every 1 home listed.  This is causing an issue because if you are a buyers agent you are having issues getting your contracts accepted and if you are a listing agent, all of your listing are being sold and you have run out of listing inventory.  So, how do you generate more Real Estate listings in this market? How do you get someone off the fence and get them to list their home?  There are ways to identify exactly WHO needs to list and there are ways to get people who you don’t know to reach out to you to list their home and increase inventory.  So, how do you generate more Real Estate listings in this market?  Here is how:

Details

Best SEO Plugins for your Real Estate WordPress Blog

real estate wordpress blogWhen I hear people talk about websites and getting “Found Online” the word I hear the most is CONTENT.  Yes, it is all about content, but I will take it a step further.  It is all about Optimized Content.  Having good content on your website or blog is great but it has to be properly optimized so that the search engines like Yahoo, Google, and Bing can find it, and then give it rank so when you search in that little box your website appears and someone who is looking for information can click on your site.  By far the best platform (in my opinion) is WordPress. WordPress is a content management system that makes it very easy to blog on your website.  48% of the top 100 blogs in the world use WordPress.  This site is also built on Word-press.  In the Real Estate business it really comes down to marketing.  Getting in front of people with your Value Proposition.  With so much competition on the Internet for what you do it is very important to have the right SEO plugins for your Real Estate WordPress blog.  Here are my personal favorites that I recommend you install for the proper optimization.

Details

3 Bad Traits of a Buyer Real Estate Agent-What Consumers Should Know

traits of a buyer real estate agentThere are no shortages of Realtors out there in the Northern Virginia/Washington DC area.  Many of these Realtors are buyer’s agents.  What this means is exactly that…they work primarily with people buying a home.  Many of them…their first home.  The cycle of a Realtor is usually as they begin their career they start working with buyers and as they get busier they transition into Listing agents.  This isn’t always true but many times this is the case.  The average home buyer goes through this process every 5-7 years.  Meaning that they don’t do this very often, but Realtors do this everyday.  The issue is that not all Realtors are the same, just as not all Title Companies or Mortgage Lenders are the same.  Here are 3 bad traits of a buyer Real Estate Agent that consumers need to watch out for when selecting a Realtor.

Details

South Riding Subdivision in Chantilly-What a Great Place to Live

South Riding SignWhen I first moved to the Washington DC area in June 2012 I mostly have worked marketing to Real Estate agents and Mortgage Lenders helping them grow their business in the Northern Virginia area.  I drive around the area and by doing so I get to see all the great place that people call home.  There is one up and coming place that I really love and that is the South Riding Subdivision in Chantilly Virginia.  It is great because it is very lush and not in a big city.  It is very family oriented and has great houses that are not as expensive than if you purchased in the Arlington area closer to Washington DC.  Here are some great reasons why the South Riding Subdivision in Chantilly should be your next spot to call home.

Details