Creating Real Estate Content-What is Re-Purposing?

Creating Real Estate ContentWhen it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites.  Unfortunatley the second one I mentioned is what I see most from Real Estate agents.  They get lazy (sorry agents!) and they post other people’s content.  As you know…doing so hurts you! The reason it hurts you (if you didn’t read my previous blog) is because by posting someone else’s content you are adding Value to THEM…not you.  And you are pushing your prospects and sphere of influence AWAY from you and into the arms of someone else.  Would you push your girlfriend or boyfriend into the arms of another??  I didn’t think so.  So…what is “Re-Purposing” and why should I consider doing this instead, if I’m a Real Estate agent?

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How to be a Better Title Insurance Sales Rep in 2014

Better Title Sales Rep Having been in the Title Insurance Sales “game” for over 8 years  I have seen pretty much everything…but I don’t know everything…still gaining knowledge.  I’m learning more new things as I build my career and hopefully you are trying to learn more as well.  When I started in the business in 2005 I didn’t know much about how to “sell” to Realtors.  I didn’t even know what a FSBO (For Sale by Owner) was.  Ahh…that was a long time ago.  I didn’t have educational videos and websites (like this one) on how to be a better Title Insurance Sales Rep to help me.  I had to “fall forward” and learn as I went.  And boy did I fall!  When you fall there is only way to go and that is up.  It also didn’t help that for the first 3 years I was in the Title Insurance business it was 2006-2009 in Phoenix, AZ where the market totally collapsed, and at one time we had 57,000 homes on the market and 75% were Bank Owned (Foreclosures) or Short Sales.  That was rough…but the strong survive!  Going into 2014 whether you are a new Title Insurance Sales Rep or very experienced there are things to learn and others you should strive to implement in your business.  Remember…YOU need to be the solution to every Real Estate agent’s problem.  Whatever that is…that is what YOU need to be.

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The Importance of a Good Real Estate Call to Action

Real Estate Call To ActionLast week I was meeting with a Realtor and we were talking about their business and how myself and Stewart Title can help expand their reach, streamline processes, and get more business.  As usual, I was asking all kinds of questions about their current Real Estate marketing tactics and what is working but more importantly what isn’t working and why?  I noticed that in everything they were doing they had very little or zero calls to action.  You know what a call to action is right?  For more information do this…go here…subscribe to this…call me at…for my top tips watch this.  I didn’t see any of that.  What I did see was generic and boring Real Estate marketing that yielded very little results.  I stressed the importance of having a good Real Estate call to action with every marketing effort you do.  You have make the consumer want MORE and you have to TELL THEM what to do.  It is hard enough that the average consumer thinks that all Realtors are the same, but a strong call to action will make the phone ring and emails populate.  That’s what you want right? 

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Best Social Media Platform for Real Estate You’re Not Using

Twitter for BusinessI was giving an hour talk/class for a Real Estate association last week and I was talking about how to “Future Proof” your Real Estate business for 2014.  We covered WordPress for Realtors, Video, and Social Networks…which ones to use and more importantly…WHY.  As usual I like to take a poll the Realtors/Lenders in the class asking them what Social Networks they are on and how often they use it.  It goes something like this:

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Homeowner Workshop to Avoid Foreclosure November 14th!

Sold Short Sale ListingDo you own a home and might need to know WHAT your options are regarding doing a Short Sale vs Foreclosure?  If not you…do you know someone else who is in that situation?  My Realtor client Tina Collazo of Re/Max Gateway is hosting a FREE Homowner Workshop at my Stewart Title office in Fairfax Virginia on November 14th from 6:30pm-7:30pm.  Here is what we will cover:

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Split Settlement Closing for my Real Estate Transactions?

Split Settlement ClosingThe split settlement closing…something that I see on a more frequent basis since moving to the East Coast from Phoenix, AZ.  As the Director of Sales/Marketing for Stewart Title and having been in the Title business since 2005, this type of transaction confuses me.  The reason it confuses me is because it complicates the real estate ransaction, and it is not beneficial to the “Seller side Title Company.”  The purpose for the blog is that I don’t think real estate agents fully understand this. Realtors think they are “helping” their client and possibly their preferred Title Company, when in the end they are doing the opposite.  Here is some good information regarding if you should do a split settlement closing on your next transaction.

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How to WIN at Farming a Real Estate Subdivision

Farming a SubdivisionThis blog is at “request” from a Realtor I work with.  I also constantly get questions about Farming a Real Estate subdivision.  Should I do it? Does it work?  How long does it take to “work?”  What do you send to the farm…how often?  Do these questions sound familiar to you?  Farming Real Estate subdivisions has been around a long time.  Other than calling or talking to your friends and family this is how most agents got their business.  Technology has greatly changed how Farming is done though.  It isn’t about putting the large ad in the local paper or sending out the recipe or sports schedule to a large neighborhood and waiting for the phone to ring.  It is A LOT more than that.  As I have said before, generic and vanilla messages are thrown away.  Thats what you do right?  Farming in Real Estate is MUCH more than that today.  There are many strategies to envoke a response from a homeowner.  Here is a great way to get set up and started…and get LEADS.

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Why an Effective Blog Post Title Helps you get Found Online

Effective Blog Post TitleI have meant to write about this for sometime now but my crazy job as a Title Sales Rep in the Northern Virginia/Washington DC area is getting busier.  Turns out…this blog/video/website stuff works…and well.  So in today’s blog I want to talk about one of the main, core reasons the content you put out into the world of the Internet gets found online.  That main reason is having an effective blog post title.  I look at the box that I see above me (where my blog title goes) as the box of Google where people type in questions and keywords that they are looking for online.  Having a generic blog post title is not going to help you get found online very well.  You have to have an effective blog post title that has the “key word or key phrase” that your ideal client would search for and be interested in clicking on.  Let me explain:

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Top 3 Real Estate Marketing Questions I was asked in September 2013

Real Estate Marketing QuestionsOk…so normally I write about specific things as to HOW to do this or WHY to do that but as you know from reading my blogs I get questions from Realtors and Lenders every single day.  Many times they are the same questions so I thought I would start a new thing where I do a quick Q and A about the top few questions I got from each month.  That way you don’t have to wait for me to come out with a big blog about your one specific question…I can just answer multiple Real Estate marketing questions at once.  So…here we go:

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CFPB Proposed Rule Changes-How it Affects You!

CFPBThe CFPB Proposed Rule Changes are here and the way we do business is going to be different…we think anyway.  What is the CFPB anyway?  CFPB stands for “Consumer Financial Protection Bureau.” Another way of getting your attention as a Realtor or Mortgage lender is to say…“Did you know the HUD-1 is going away?”  HUH!?  Ok…now I have your attention.  As you know the market collapsed and world as we know it went upside down for a while.  We are now right side up but the legislation aftermath that followed has not slowed down.  After AIG, Lehman Brothers, and everyone else got “bailed out” by our Govt to the tune of Billions of dollars things sprung into action to “protect the consumer” who in the eyes of the Government was taken advantage of by people in the Real Estate, Mortgage, and Financial Institutions.  Hence…the CFPB Proposed Rule Changes was born.

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