Top 3 Traits of a Good Loan Officer in Northern Virginia

Loan OfficerI’m just going to come right out and say it…I feel bad for Loan Officers.  Why you ask?  Well, many people blame them directly for our Foreclosure and Short Sale crisis that has plagued our great country for the past 5 years or so.  There were thousands of people out there that did a short sale or foreclosure (maybe even you).  So, many times when people hear the word “Loan Officer” it makes them think something negative which is not the case.  Loan officers are needed and essential to the home buying process.  They are the gatekeepers to obtaining a home loan when buying a house and also taking advantage of a home refinance with low interest rates.  As consumers and Real Estate agents you need to know HOW to find a good loan officer in Northern Virginia.  Yes, they are out there…you just have to know where to look and WHAT to look for.  Here is “in my opinion” the top 3 traits of a good loan officer in Northern Virginia.

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Why it Still Makes Sense to Refinance Your Home Loan-Right Now!

Refinance your home loanDid you know that right now is a great time to refinance your home loan?  There are a lot of consumers out there that don’t realize that they can refinance or that there are ways to consolidate debt, save money, and lower their mortgage payment.  This can happen even with the rise of mortgage interest rates over the last few months.  Since I’m not a Loan Officer I brought in a client of mine, Tim Latham with MVB Mortgage to talk to everyone about why it still makes sense to refinance your home loan and what your options are in today’s market. 

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Why You Should be Calling FSBO’s to Generate Listings

fsbo signAs the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I talk to and meet with Real Estate agents every day.  We talk about everything…but a lot of it is centralized around  “Real Estate Lead Generation.” The one thing that Realtors need to be good at in the long term to sustain their business.  You have to find ways to keep filling the pipeline with new business.  So, the other day I was talking to a young agent and he said that he recently got 2 new Listings.  I said that was great…”how did you get them?”  He said…”Ive been calling FSBO’s to generate listings!”  I smiled because he was going after the low hanging fruit and not afraid to do it.  Many Realtors don’t want to call FSBO’s or Expired/Cancelled Listings because it is scary and they don’t want to handle rejection by people they don’t already have relationships with.  In this blog I’m going to talk about why should be calling FSBO’s to generate listings, where you can have leads sent to you everyday and WHAT to say to these homeowners looking to sell.

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How to Define your Real Estate Business Niche

Real Estate NicheEver hear the phrase…”Niches gets Riches?”  Sounds corny I know but it is very true.  What it essentially means is stop trying to be everything to everyone but instead be something to someone…and do it well!  Create or find the 1 or 2 things that you know or can do “decidedly better” than everyone else and just focus on that to be succesful.  This is true whether you are in Real Estate or another profession.  Developing your Real Estate business niche is very important especially in today’s Real Estate space where your field is full of stiff competition.  There are too many Realtors out there but the problem is that most of them market to the same people the same way! Therefore they don’t really have a Real Estate business niche.  Some people call themselves the “Neighborhood Specialist” but that is just at title they have given themselves…so are they really?  Developing a niche is important in the Real Estate business and here is how you can define yours.

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Vlogging in Real Estate-How to Get Started 101

Vlogging in Real EstateHuh?  What is “Vlogging?”  It is something you are going to be doing in your Real Estate marketing very soon…you just don’t know it.  Vlogging in Real Estate is becoming more and more popular because many people don’t like to spend a long time writing blogs.  Writing a 700-1200 word blog does take some time and not always easy if you don’t know HOW to use the right keywords or meta-tags that allow you to get “found” by the search engines.  As we can see from the explosion that is YouTube, Vimeo, Live Leak, and other video sites that Video in Real Estate is HUGE and will continue to grow as long as your target client (the consumer) keeps demanding it.  YouTube is now the 2nd largest search engine in the world and Google owns it.  Google is heavily incentivized to rank your Videos.  Hence…enter Vlogging in Real Estate, how to get started and the top reasons as to WHY you should jump in feet first.

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The Title Company Marketing Rep Gimmick-Why it Doesn’t Help You!

Title Company Marketing GimmicksThe Title Company Marketing Rep Gimmick has been around for a very long time.  You know what that is right?  Its the pens, pads, sports schedules, coffee mugs, key chains, calendar, flashlight, flyswatter, and anything else that has the name of the Title Company and is essentially a big “leave behind” by the Marketing Rep so they feel they have portrayed or given something of Value to the person they are meeting with so they in turn feel the need to give that Title Company their business.  In the old days the Title Company Marketing Rep Gimmick worked…even now it still does on occasion.  At the end of the day the Realtors and Lenders I meet want one thing…MORE BUSINESS! They want to know how to streamline their business to save time, yet maxmize their efforts to do more sales…close more loans…sell more homes.

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Top 3 Most Asked Blogging Questions by Realtors

Blogging QuestionsAs the Director of Sales and Marketing for Stewart Title I meet with Real Estate agents and Mortgage Lenders helping them to grow their business.  As you know from being on this website is that I like to blog and shoot videos.  Not because it is “trendy” but because blogging and video educate, inform, and shorten your sales cycle.  Blogging also creates amazing SEO when people search online for what you do and where you do it.  As I meet with Realtors and they ask me all kinds of questions…a lot of them blogging questions.  So instead of just spitting out answer after answer I thought I would just answer the top 3 blogging questions I get by Realtors.

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Why Facebook is not your Real Estate Website

facebook_logo3Every now and again I post a blog that is a direct response to what I see and hear all the time from Real Estate agents, not only in the Northern Virginia/Washington DC area but all over the country.  I hear agents talk about not really needing their websites because they primarily use Facebook to generate leads, paid ads, and to create the engagement they want.  There is nothing wrong with using Facebook, Twitter, or another Social Media site as a way to create engagment but I see a HUGE flaw in these agents strategies for the long haul.  Remember, for most people in our business, selling Real Estate is a marathon not a sprint.  If you have read any of my previous blogs and seen my videos you know that I feel your Real Estate website is your HUB where you are always looking to drive people.  So, lets talk about why Facebook is not your Real Estate website.

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The 1 Thing that will Streamline your Real Estate Business

Streamline your real estate businessEveryday when I meet with Real Estate agents and Mortgage Lenders in the Northern Virginia/Washington DC area I get all kinds of questions…mostly Real Estate Marketing questions.  All the time I hear them say…“I wish there was 1 thing that could streamline your Real Estate business since Realtors and Lenders are so busy!”  At the same time, they have issues remaining top of mind and prospecting for more business in effiecient ways.  There are various ways and programs available to help YOU streamline your Real Estate Business going forward. Realtors need to realize that their data base is their Data-Bank...and treat as such. Here is the 1 thing that will help streamline your real estate business.

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How to Convert Renters to Buyers in this Market

Convert Renters to BuyersI was talking to a Northern Virginia Real Estate agent the other day and she said “you know what would be a good blog on your site?  How to convert renters to buyers in this market.” Well, ask and ye shall receive.  So lets talk about it.  Its no secret that there are 2 things happening in this area of the country.  #1…home prices are increasing along with a lack of inventory and #2…there are a TON of people moving to this area for jobs, and will continue to do so.  Many people who move here are either not sure of their status in terms of staying, or are shocked as to the housing prices compared to where they came from.  The Washington DC area is currently the 3rd most expensive area in the country behind San Francisco and New York City.  Having said that, the same goes for rents!  They are high priced as well.  So how do you convert renters to buyers with that mentality?

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