How to Define your Real Estate Business Niche

Real Estate NicheEver hear the phrase…”Niches gets Riches?”  Sounds corny I know but it is very true.  What it essentially means is stop trying to be everything to everyone but instead be something to someone…and do it well!  Create or find the 1 or 2 things that you know or can do “decidedly better” than everyone else and just focus on that to be succesful.  This is true whether you are in Real Estate or another profession.  Developing your Real Estate business niche is very important especially in today’s Real Estate space where your field is full of stiff competition.  There are too many Realtors out there but the problem is that most of them market to the same people the same way! Therefore they don’t really have a Real Estate business niche.  Some people call themselves the “Neighborhood Specialist” but that is just at title they have given themselves…so are they really?  Developing a niche is important in the Real Estate business and here is how you can define yours.

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Vlogging in Real Estate-How to Get Started 101

Vlogging in Real EstateHuh?  What is “Vlogging?”  It is something you are going to be doing in your Real Estate marketing very soon…you just don’t know it.  Vlogging in Real Estate is becoming more and more popular because many people don’t like to spend a long time writing blogs.  Writing a 700-1200 word blog does take some time and not always easy if you don’t know HOW to use the right keywords or meta-tags that allow you to get “found” by the search engines.  As we can see from the explosion that is YouTube, Vimeo, Live Leak, and other video sites that Video in Real Estate is HUGE and will continue to grow as long as your target client (the consumer) keeps demanding it.  YouTube is now the 2nd largest search engine in the world and Google owns it.  Google is heavily incentivized to rank your Videos.  Hence…enter Vlogging in Real Estate, how to get started and the top reasons as to WHY you should jump in feet first.

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The Title Company Marketing Rep Gimmick-Why it Doesn’t Help You!

Title Company Marketing GimmicksThe Title Company Marketing Rep Gimmick has been around for a very long time.  You know what that is right?  Its the pens, pads, sports schedules, coffee mugs, key chains, calendar, flashlight, flyswatter, and anything else that has the name of the Title Company and is essentially a big “leave behind” by the Marketing Rep so they feel they have portrayed or given something of Value to the person they are meeting with so they in turn feel the need to give that Title Company their business.  In the old days the Title Company Marketing Rep Gimmick worked…even now it still does on occasion.  At the end of the day the Realtors and Lenders I meet want one thing…MORE BUSINESS! They want to know how to streamline their business to save time, yet maxmize their efforts to do more sales…close more loans…sell more homes.

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Top 3 Most Asked Blogging Questions by Realtors

Blogging QuestionsAs the Director of Sales and Marketing for Stewart Title I meet with Real Estate agents and Mortgage Lenders helping them to grow their business.  As you know from being on this website is that I like to blog and shoot videos.  Not because it is “trendy” but because blogging and video educate, inform, and shorten your sales cycle.  Blogging also creates amazing SEO when people search online for what you do and where you do it.  As I meet with Realtors and they ask me all kinds of questions…a lot of them blogging questions.  So instead of just spitting out answer after answer I thought I would just answer the top 3 blogging questions I get by Realtors.

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Why Facebook is not your Real Estate Website

facebook_logo3Every now and again I post a blog that is a direct response to what I see and hear all the time from Real Estate agents, not only in the Northern Virginia/Washington DC area but all over the country.  I hear agents talk about not really needing their websites because they primarily use Facebook to generate leads, paid ads, and to create the engagement they want.  There is nothing wrong with using Facebook, Twitter, or another Social Media site as a way to create engagment but I see a HUGE flaw in these agents strategies for the long haul.  Remember, for most people in our business, selling Real Estate is a marathon not a sprint.  If you have read any of my previous blogs and seen my videos you know that I feel your Real Estate website is your HUB where you are always looking to drive people.  So, lets talk about why Facebook is not your Real Estate website.

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The 1 Thing that will Streamline your Real Estate Business

Streamline your real estate businessEveryday when I meet with Real Estate agents and Mortgage Lenders in the Northern Virginia/Washington DC area I get all kinds of questions…mostly Real Estate Marketing questions.  All the time I hear them say…“I wish there was 1 thing that could streamline your Real Estate business since Realtors and Lenders are so busy!”  At the same time, they have issues remaining top of mind and prospecting for more business in effiecient ways.  There are various ways and programs available to help YOU streamline your Real Estate Business going forward. Realtors need to realize that their data base is their Data-Bank...and treat as such. Here is the 1 thing that will help streamline your real estate business.

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How to Convert Renters to Buyers in this Market

Convert Renters to BuyersI was talking to a Northern Virginia Real Estate agent the other day and she said “you know what would be a good blog on your site?  How to convert renters to buyers in this market.” Well, ask and ye shall receive.  So lets talk about it.  Its no secret that there are 2 things happening in this area of the country.  #1…home prices are increasing along with a lack of inventory and #2…there are a TON of people moving to this area for jobs, and will continue to do so.  Many people who move here are either not sure of their status in terms of staying, or are shocked as to the housing prices compared to where they came from.  The Washington DC area is currently the 3rd most expensive area in the country behind San Francisco and New York City.  Having said that, the same goes for rents!  They are high priced as well.  So how do you convert renters to buyers with that mentality?

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A Good Northern Virginia Title Company-What a Realtor Should Expect!

Northern Virginia Title CompanyMost of the blogs and information that I like to bring to this site is all about being a “solution to the Real Estate agent and Mortgage Lenders problem.”  Adding good content about WHY you should do this or HOW to do that, but in this post I want to write about what Real Estate agents should expect from a good Northern Virginia Title Company.  Why would you write about this you ask?  Well, since I moved to the Washington DC area in June 2012 I have found that the way Realtors use and look at Title Companies are quite different than the west coast.  The main service that they provide (Title and Escrow services) are essentially the same but that is where the similarities end.

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Hyper Local Blogging in Real Estate-Own Your Marketing Area

money_making_ideas_bloggingI have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being “something to someone” vs everything to everyone.”  This applies especially to blogging in Real Estate and content marketing.  As a Real Estate agent you are tying to market to people that have a home buying or selling need right?  That is great…but a home buying and selling need where?  What price point?  First time home buyer or move up?  Short Sale or Equity Sale?  Subdivision specific or town/city specific?  Why is this so important you ask?  Because that is HOW people search online!  That is how YOU search online.  By blogging in Real Estate hyper-locally it allows you to own and dominate your marketing area. 

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Real Estate Agent Branding-What is your Personal Brand?

Real Estate Agent BrandingCoca Cola–Nike–Under Armor–Jordan–what do these all have in common?  That’s right…they are all a BRAND!  When you read those names you probably had images of each one pop into your head and what that brand means to you.  When a consumer hears “Real Estate Agent” or your name…what do they think?  What is your Real Estate Agent Branding?  I think this gets lost in the shuffle with Realtors because they are focused on so many other things and also trying to be all things to all people instead of being just something to someone.  Creating a Brand is important because it allows you to “stick out” from your competition and be recognized instead of being just another Realtor swimming in the Sea of Vanilla.  So what is Real Estate Branding?  How do I create a Brand?  What are the benefits of Branding to my Real Estate Business? Great questions…lets chat!

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