Top 3 Real Estate Marketing Questions I was asked in September 2013

Real Estate Marketing QuestionsOk…so normally I write about specific things as to HOW to do this or WHY to do that but as you know from reading my blogs I get questions from Realtors and Lenders every single day.  Many times they are the same questions so I thought I would start a new thing where I do a quick Q and A about the top few questions I got from each month.  That way you don’t have to wait for me to come out with a big blog about your one specific question…I can just answer multiple Real Estate marketing questions at once.  So…here we go:

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CFPB Proposed Rule Changes-How it Affects You!

CFPBThe CFPB Proposed Rule Changes are here and the way we do business is going to be different…we think anyway.  What is the CFPB anyway?  CFPB stands for “Consumer Financial Protection Bureau.” Another way of getting your attention as a Realtor or Mortgage lender is to say…“Did you know the HUD-1 is going away?”  HUH!?  Ok…now I have your attention.  As you know the market collapsed and world as we know it went upside down for a while.  We are now right side up but the legislation aftermath that followed has not slowed down.  After AIG, Lehman Brothers, and everyone else got “bailed out” by our Govt to the tune of Billions of dollars things sprung into action to “protect the consumer” who in the eyes of the Government was taken advantage of by people in the Real Estate, Mortgage, and Financial Institutions.  Hence…the CFPB Proposed Rule Changes was born.

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Why Posting Other People’s Real Estate Content Hurts You

AvoidHaving been in the Title Insurance business close to 10 years now (yes…it has been that long) I know that Real Estate agents LOVE to tell their friends and sphere the latest and greatest news.  They tell them everything…what the market is doing, homes that just sold, inventory levels, Government regulations, and so on.  Realtors also like to take this information and post it to Facebook, Twitter, Pinterest, Tumbler, Instagram and email it out to everyone.  Realtors do this “thinking it brings VALUE to THEM.”  Guess what…it doesnt.  Nope.  You know who it does give value to?  The person who is responsible for the article.  There is nothing wrong with posting real estate related content…but it is WAY better and brings more value to your target client…if YOU post your own Real Estate content.  Let me explain:

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Top 3 Traits of a Good Loan Officer in Northern Virginia

Loan OfficerI’m just going to come right out and say it…I feel bad for Loan Officers.  Why you ask?  Well, many people blame them directly for our Foreclosure and Short Sale crisis that has plagued our great country for the past 5 years or so.  There were thousands of people out there that did a short sale or foreclosure (maybe even you).  So, many times when people hear the word “Loan Officer” it makes them think something negative which is not the case.  Loan officers are needed and essential to the home buying process.  They are the gatekeepers to obtaining a home loan when buying a house and also taking advantage of a home refinance with low interest rates.  As consumers and Real Estate agents you need to know HOW to find a good loan officer in Northern Virginia.  Yes, they are out there…you just have to know where to look and WHAT to look for.  Here is “in my opinion” the top 3 traits of a good loan officer in Northern Virginia.

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Why it Still Makes Sense to Refinance Your Home Loan-Right Now!

Refinance your home loanDid you know that right now is a great time to refinance your home loan?  There are a lot of consumers out there that don’t realize that they can refinance or that there are ways to consolidate debt, save money, and lower their mortgage payment.  This can happen even with the rise of mortgage interest rates over the last few months.  Since I’m not a Loan Officer I brought in a client of mine, Tim Latham with MVB Mortgage to talk to everyone about why it still makes sense to refinance your home loan and what your options are in today’s market. 

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Why You Should be Calling FSBO’s to Generate Listings

fsbo signAs the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I talk to and meet with Real Estate agents every day.  We talk about everything…but a lot of it is centralized around  “Real Estate Lead Generation.” The one thing that Realtors need to be good at in the long term to sustain their business.  You have to find ways to keep filling the pipeline with new business.  So, the other day I was talking to a young agent and he said that he recently got 2 new Listings.  I said that was great…”how did you get them?”  He said…”Ive been calling FSBO’s to generate listings!”  I smiled because he was going after the low hanging fruit and not afraid to do it.  Many Realtors don’t want to call FSBO’s or Expired/Cancelled Listings because it is scary and they don’t want to handle rejection by people they don’t already have relationships with.  In this blog I’m going to talk about why should be calling FSBO’s to generate listings, where you can have leads sent to you everyday and WHAT to say to these homeowners looking to sell.

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How to Define your Real Estate Business Niche

Real Estate NicheEver hear the phrase…”Niches gets Riches?”  Sounds corny I know but it is very true.  What it essentially means is stop trying to be everything to everyone but instead be something to someone…and do it well!  Create or find the 1 or 2 things that you know or can do “decidedly better” than everyone else and just focus on that to be succesful.  This is true whether you are in Real Estate or another profession.  Developing your Real Estate business niche is very important especially in today’s Real Estate space where your field is full of stiff competition.  There are too many Realtors out there but the problem is that most of them market to the same people the same way! Therefore they don’t really have a Real Estate business niche.  Some people call themselves the “Neighborhood Specialist” but that is just at title they have given themselves…so are they really?  Developing a niche is important in the Real Estate business and here is how you can define yours.

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Vlogging in Real Estate-How to Get Started 101

Vlogging in Real EstateHuh?  What is “Vlogging?”  It is something you are going to be doing in your Real Estate marketing very soon…you just don’t know it.  Vlogging in Real Estate is becoming more and more popular because many people don’t like to spend a long time writing blogs.  Writing a 700-1200 word blog does take some time and not always easy if you don’t know HOW to use the right keywords or meta-tags that allow you to get “found” by the search engines.  As we can see from the explosion that is YouTube, Vimeo, Live Leak, and other video sites that Video in Real Estate is HUGE and will continue to grow as long as your target client (the consumer) keeps demanding it.  YouTube is now the 2nd largest search engine in the world and Google owns it.  Google is heavily incentivized to rank your Videos.  Hence…enter Vlogging in Real Estate, how to get started and the top reasons as to WHY you should jump in feet first.

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The Title Company Marketing Rep Gimmick-Why it Doesn’t Help You!

Title Company Marketing GimmicksThe Title Company Marketing Rep Gimmick has been around for a very long time.  You know what that is right?  Its the pens, pads, sports schedules, coffee mugs, key chains, calendar, flashlight, flyswatter, and anything else that has the name of the Title Company and is essentially a big “leave behind” by the Marketing Rep so they feel they have portrayed or given something of Value to the person they are meeting with so they in turn feel the need to give that Title Company their business.  In the old days the Title Company Marketing Rep Gimmick worked…even now it still does on occasion.  At the end of the day the Realtors and Lenders I meet want one thing…MORE BUSINESS! They want to know how to streamline their business to save time, yet maxmize their efforts to do more sales…close more loans…sell more homes.

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Top 3 Most Asked Blogging Questions by Realtors

Blogging QuestionsAs the Director of Sales and Marketing for Stewart Title I meet with Real Estate agents and Mortgage Lenders helping them to grow their business.  As you know from being on this website is that I like to blog and shoot videos.  Not because it is “trendy” but because blogging and video educate, inform, and shorten your sales cycle.  Blogging also creates amazing SEO when people search online for what you do and where you do it.  As I meet with Realtors and they ask me all kinds of questions…a lot of them blogging questions.  So instead of just spitting out answer after answer I thought I would just answer the top 3 blogging questions I get by Realtors.

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