Homeowner Workshop to Avoid Foreclosure November 14th!

Sold Short Sale ListingDo you own a home and might need to know WHAT your options are regarding doing a Short Sale vs Foreclosure?  If not you…do you know someone else who is in that situation?  My Realtor client Tina Collazo of Re/Max Gateway is hosting a FREE Homowner Workshop at my Stewart Title office in Fairfax Virginia on November 14th from 6:30pm-7:30pm.  Here is what we will cover:

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Split Settlement Closing for my Real Estate Transactions?

Split Settlement ClosingThe split settlement closing…something that I see on a more frequent basis since moving to the East Coast from Phoenix, AZ.  As the Director of Sales/Marketing for Stewart Title and having been in the Title business since 2005, this type of transaction confuses me.  The reason it confuses me is because it complicates the real estate ransaction, and it is not beneficial to the “Seller side Title Company.”  The purpose for the blog is that I don’t think real estate agents fully understand this. Realtors think they are “helping” their client and possibly their preferred Title Company, when in the end they are doing the opposite.  Here is some good information regarding if you should do a split settlement closing on your next transaction.

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How to WIN at Farming a Real Estate Subdivision

Farming a SubdivisionThis blog is at “request” from a Realtor I work with.  I also constantly get questions about Farming a Real Estate subdivision.  Should I do it? Does it work?  How long does it take to “work?”  What do you send to the farm…how often?  Do these questions sound familiar to you?  Farming Real Estate subdivisions has been around a long time.  Other than calling or talking to your friends and family this is how most agents got their business.  Technology has greatly changed how Farming is done though.  It isn’t about putting the large ad in the local paper or sending out the recipe or sports schedule to a large neighborhood and waiting for the phone to ring.  It is A LOT more than that.  As I have said before, generic and vanilla messages are thrown away.  Thats what you do right?  Farming in Real Estate is MUCH more than that today.  There are many strategies to envoke a response from a homeowner.  Here is a great way to get set up and started…and get LEADS.

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Why an Effective Blog Post Title Helps you get Found Online

Effective Blog Post TitleI have meant to write about this for sometime now but my crazy job as a Title Sales Rep in the Northern Virginia/Washington DC area is getting busier.  Turns out…this blog/video/website stuff works…and well.  So in today’s blog I want to talk about one of the main, core reasons the content you put out into the world of the Internet gets found online.  That main reason is having an effective blog post title.  I look at the box that I see above me (where my blog title goes) as the box of Google where people type in questions and keywords that they are looking for online.  Having a generic blog post title is not going to help you get found online very well.  You have to have an effective blog post title that has the “key word or key phrase” that your ideal client would search for and be interested in clicking on.  Let me explain:

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Top 3 Real Estate Marketing Questions I was asked in September 2013

Real Estate Marketing QuestionsOk…so normally I write about specific things as to HOW to do this or WHY to do that but as you know from reading my blogs I get questions from Realtors and Lenders every single day.  Many times they are the same questions so I thought I would start a new thing where I do a quick Q and A about the top few questions I got from each month.  That way you don’t have to wait for me to come out with a big blog about your one specific question…I can just answer multiple Real Estate marketing questions at once.  So…here we go:

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CFPB Proposed Rule Changes-How it Affects You!

CFPBThe CFPB Proposed Rule Changes are here and the way we do business is going to be different…we think anyway.  What is the CFPB anyway?  CFPB stands for “Consumer Financial Protection Bureau.” Another way of getting your attention as a Realtor or Mortgage lender is to say…“Did you know the HUD-1 is going away?”  HUH!?  Ok…now I have your attention.  As you know the market collapsed and world as we know it went upside down for a while.  We are now right side up but the legislation aftermath that followed has not slowed down.  After AIG, Lehman Brothers, and everyone else got “bailed out” by our Govt to the tune of Billions of dollars things sprung into action to “protect the consumer” who in the eyes of the Government was taken advantage of by people in the Real Estate, Mortgage, and Financial Institutions.  Hence…the CFPB Proposed Rule Changes was born.

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Why Posting Other People’s Real Estate Content Hurts You

AvoidHaving been in the Title Insurance business close to 10 years now (yes…it has been that long) I know that Real Estate agents LOVE to tell their friends and sphere the latest and greatest news.  They tell them everything…what the market is doing, homes that just sold, inventory levels, Government regulations, and so on.  Realtors also like to take this information and post it to Facebook, Twitter, Pinterest, Tumbler, Instagram and email it out to everyone.  Realtors do this “thinking it brings VALUE to THEM.”  Guess what…it doesnt.  Nope.  You know who it does give value to?  The person who is responsible for the article.  There is nothing wrong with posting real estate related content…but it is WAY better and brings more value to your target client…if YOU post your own Real Estate content.  Let me explain:

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Top 3 Traits of a Good Loan Officer in Northern Virginia

Loan OfficerI’m just going to come right out and say it…I feel bad for Loan Officers.  Why you ask?  Well, many people blame them directly for our Foreclosure and Short Sale crisis that has plagued our great country for the past 5 years or so.  There were thousands of people out there that did a short sale or foreclosure (maybe even you).  So, many times when people hear the word “Loan Officer” it makes them think something negative which is not the case.  Loan officers are needed and essential to the home buying process.  They are the gatekeepers to obtaining a home loan when buying a house and also taking advantage of a home refinance with low interest rates.  As consumers and Real Estate agents you need to know HOW to find a good loan officer in Northern Virginia.  Yes, they are out there…you just have to know where to look and WHAT to look for.  Here is “in my opinion” the top 3 traits of a good loan officer in Northern Virginia.

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Why it Still Makes Sense to Refinance Your Home Loan-Right Now!

Refinance your home loanDid you know that right now is a great time to refinance your home loan?  There are a lot of consumers out there that don’t realize that they can refinance or that there are ways to consolidate debt, save money, and lower their mortgage payment.  This can happen even with the rise of mortgage interest rates over the last few months.  Since I’m not a Loan Officer I brought in a client of mine, Tim Latham with MVB Mortgage to talk to everyone about why it still makes sense to refinance your home loan and what your options are in today’s market. 

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Why You Should be Calling FSBO’s to Generate Listings

fsbo signAs the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I talk to and meet with Real Estate agents every day.  We talk about everything…but a lot of it is centralized around  “Real Estate Lead Generation.” The one thing that Realtors need to be good at in the long term to sustain their business.  You have to find ways to keep filling the pipeline with new business.  So, the other day I was talking to a young agent and he said that he recently got 2 new Listings.  I said that was great…”how did you get them?”  He said…”Ive been calling FSBO’s to generate listings!”  I smiled because he was going after the low hanging fruit and not afraid to do it.  Many Realtors don’t want to call FSBO’s or Expired/Cancelled Listings because it is scary and they don’t want to handle rejection by people they don’t already have relationships with.  In this blog I’m going to talk about why should be calling FSBO’s to generate listings, where you can have leads sent to you everyday and WHAT to say to these homeowners looking to sell.

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