Keller Williams Family Reunion 2014-What to do in Phoenix

Phoenix AZAre you a Keller Williams agent and heading to the Valley of the Sun next week for Keller Williams Family Reunion? If you are, you are probably wondering what there is to do in downtown Phoenix and the surrounding area like Scottsdale.  I lived in the Phoenix area for 11yrs doing what I do now…helping Real Estate agents grow their business on behalf of a Title Company. In Phoenix I worked for Lawyers Title, which is a top company in that area.  If you interact with any of my former people you are in good company.  Ok…now on to the good stuff.  As a Realtor heading to Phoenix for Keller Williams Family Reunion I’m sure you have your room all reserved in the downtown Phoenix area…but what about at night or during your down time?  What is there to do?  Where to go?

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Top 3 Questions to ask your Northern Virginia Title Company

Northern Virginia Title CompanyAs a Real Estate agent or Mortgage Lender you build relationships with all kinds of people that can enhance your business.  One of the biggest partners you have is your Northern Virginia Title Company.  There are a lot of them out there too.  They are all competing for the same business trying to stand out in the Title Company sea of Vanilla.  Most Realtors that I know and now work with over at Stewart Title have told me that the reason they used the company (before me) is that they wanted someone local who could provide good service and could do mobile settlements.  Those are all good things of course, but if you have been on my site much you know that I think of those things as a “job description” and the norm for any Title Company.  Before you work with a Title Company and pick them as your teammate in business, OR just going forward you need to ask them a few things.  In fact, there are 3 questions you need to ask your Northern Virginia Title Company.  The answers may suprise you and make your re-think that relationship.

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Real Estate Marketing Tips-How to Beat Zillow, Trulia, and Realtor.com

Real Estate Marketing TipsAs I meet with Real Estate agents everyday helping them grow their business I get this ALL of the time…”why should I do all of this online stuff, I can’t beat Zillow, Trulia, and Realtor.com anyway!” Does this sound like something you have said or heard in your office?  You can beat them you know…it actaully isnt that hard.  It involves a couple things that you need to be doing online…and 1 thing you need to never do.  If you obstain from doing the 1 thing and you take time and effort to the 2 things you will beat these 3 monster aggrogates every…single…time.  So here are some great Real Estate Marketing tips that will allow you get more exposure online and beat Zillow, Trulia, and Realtor.com.

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Blog Post #100. How I Increased my Website Traffic 100 Times Over

Graph moving upAhh…blog post #100 on DCTitleGuy.  Where has the time gone?  Did this blog post title catch your attention?  I hope it did…because it is true.  Let’s back up.  In June of 2012 I moved to Washington DC from Phoenix, AZ and continued my journey as a Title Sales Rep.  When I moved here I didn’t know many people and had ZERO clients…None.  I wanted to take the opporunity to “brand myself” now that I was in a new area of the country with a fresh start.  I came up with DCTitleGuy as a brand name and had this self hosted WordPress Website built.  Once it was built I was off and running with a very small knowledge of WordPress and how to best use it.  I got to blog #35 or so before I realized that I wasn’t optimizing my content correctly. That stunk…cause I had to go back and “fix” everything and that took awhile.  The first few months I was getting 25 people or so on my site a month.  That then went to about 50 people a month.  That number was consistent for a bit then I figured out other ways to drive traffic to my site and get more eyes…new eyes to me…my Value. In the month of December I had over 5000 people to this site.  They were people from not only the Northern VA/DC area but the entire United States and even other countries.  I increased my website traffic 100 times over. Here is how I did it…and so can you:

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Setting 2014 Real Estate Goals-Why it’s Important

2014 Real Estate GoalsThe new year is upon us.  Out with the old and in with the new.  So…did you make your goals in 2013?  If so…congrats!  If not…why not?  Perhaps you set your goals too high and they were not realistic, or maybe you didn’t follow your plan all the way through in order to reach those goals.   What are your 2014 Real Estate goals? Do you have any?  Sorry for starting this off with a ton of questions but this is a very important time of year.  This is when YOU, the Real Estate agent looks back and evaluates your business model going forward then formulates a plan for 2014.  The issues you ask?  Implementation!  Ideas always look good on paper right?  Now is the time to start doing what you are saying.  So, I want to cover what I feel are good 2014 Real Estate goals, then I will add what I am pledging to do to help YOU grow your business and become a more savvy agent.  Here they are:

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Creating Real Estate Content-What is Re-Purposing?

Creating Real Estate ContentWhen it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites.  Unfortunatley the second one I mentioned is what I see most from Real Estate agents.  They get lazy (sorry agents!) and they post other people’s content.  As you know…doing so hurts you! The reason it hurts you (if you didn’t read my previous blog) is because by posting someone else’s content you are adding Value to THEM…not you.  And you are pushing your prospects and sphere of influence AWAY from you and into the arms of someone else.  Would you push your girlfriend or boyfriend into the arms of another??  I didn’t think so.  So…what is “Re-Purposing” and why should I consider doing this instead, if I’m a Real Estate agent?

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How to be a Better Title Insurance Sales Rep in 2014

Better Title Sales Rep Having been in the Title Insurance Sales “game” for over 8 years  I have seen pretty much everything…but I don’t know everything…still gaining knowledge.  I’m learning more new things as I build my career and hopefully you are trying to learn more as well.  When I started in the business in 2005 I didn’t know much about how to “sell” to Realtors.  I didn’t even know what a FSBO (For Sale by Owner) was.  Ahh…that was a long time ago.  I didn’t have educational videos and websites (like this one) on how to be a better Title Insurance Sales Rep to help me.  I had to “fall forward” and learn as I went.  And boy did I fall!  When you fall there is only way to go and that is up.  It also didn’t help that for the first 3 years I was in the Title Insurance business it was 2006-2009 in Phoenix, AZ where the market totally collapsed, and at one time we had 57,000 homes on the market and 75% were Bank Owned (Foreclosures) or Short Sales.  That was rough…but the strong survive!  Going into 2014 whether you are a new Title Insurance Sales Rep or very experienced there are things to learn and others you should strive to implement in your business.  Remember…YOU need to be the solution to every Real Estate agent’s problem.  Whatever that is…that is what YOU need to be.

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The Importance of a Good Real Estate Call to Action

Real Estate Call To ActionLast week I was meeting with a Realtor and we were talking about their business and how myself and Stewart Title can help expand their reach, streamline processes, and get more business.  As usual, I was asking all kinds of questions about their current Real Estate marketing tactics and what is working but more importantly what isn’t working and why?  I noticed that in everything they were doing they had very little or zero calls to action.  You know what a call to action is right?  For more information do this…go here…subscribe to this…call me at…for my top tips watch this.  I didn’t see any of that.  What I did see was generic and boring Real Estate marketing that yielded very little results.  I stressed the importance of having a good Real Estate call to action with every marketing effort you do.  You have make the consumer want MORE and you have to TELL THEM what to do.  It is hard enough that the average consumer thinks that all Realtors are the same, but a strong call to action will make the phone ring and emails populate.  That’s what you want right? 

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Best Social Media Platform for Real Estate You’re Not Using

Twitter for BusinessI was giving an hour talk/class for a Real Estate association last week and I was talking about how to “Future Proof” your Real Estate business for 2014.  We covered WordPress for Realtors, Video, and Social Networks…which ones to use and more importantly…WHY.  As usual I like to take a poll the Realtors/Lenders in the class asking them what Social Networks they are on and how often they use it.  It goes something like this:

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