Google Author Photos REMOVED-What this means for Realtors

Real Estate Marketing Staring at ComputerSo…I’m NOT happy right now.  Not…at..All.  Why you may ask?  Well,  I noticed a couple days ago that my head shot was not pulling over in my Google search results.  These are also known as Google Author photos. I didn’t anything about it as I had just updated the WordPress Plugin that makes that happen.  I figured something new was integrated and I just need to go into my site and fix it.  When I got to work on Monday I logged into my website and went over everything for over an hour and nothing was wrong…yet the head shot wasn’t pulling over.  I then went to Google and asked it a question, kind of like what consumers do for everything Real Estate.  What I found made me so mad!  Google decided to remove all Google Author photos.  This is not a good thing for you, the Real Estate agent or Mortgage Lender, and not good for me either.  Here is how I feel this affects Realtors and their online marketing efforts…and what you can do to combat this.

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How to Get your Real Estate Listings More Exposure

Listings More ExposureI was talking to a Realtor the other day in Northern Virginia and she was complaining that her Real Estate Listings weren’t selling or getting much traffic from potential buyers.  Ok…now understand that in the last 3 months in the DC area homes have been selling over list price, with multiple offers the second they hit the market.  Not a lot of housing inventory and a large homebuyer demand.  Now…more listings have hit the market and buyers are seeing that they don’t need to rush and buy right now since they have more choices of homes.  So with this shift in the market I asked the Realtor…”So what are you doing to marketing the property and get your listings more exposure?” Her answer…” I put it in the MLS and I have done open houses the last 2 weekends.” To this I shook my head and said.  Not enough.  Lets talk about how to get your Real Estate Listings more exposure so you can sell them faster and at top dollar.

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Top 3 Realtor Blogging Mistakes and How to Avoid Them

Realtor Blogging MistakesAs the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors.  They are all over the marketing spectrum.  Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to them and then buyers/sellers are reaching out to do business.  Great concept right?  You don’t call them…they reach out to you because you can be “found” at the exact moment and time the Real Estate need is present?  Its a good feeling when the phone rings and the person on the other end is already sold on using you.  Now that many of the Realtors I work with are buying into the new wave of Real Estate marketing I still need to help them.  They are sending me their websites and blog/videos and wanting critiques.  What a great service to get from your Title Company right? Any of you out there have that from your Title Insurance Sales Rep?  After seeing several of their blogs and websites I have found 3 common Realtor blogging mistakes.  Here they are and HOW you can avoid them to rank higher in Google and capture more qualified leads.

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Video Momentum-How it will Grow your Real Estate Business

Video MomentumLast week I saw the most amazing video.  I watched it…then I watched it again…then I watched it a 3rd time.  It was about a Real Estate agent in Australia (Scott Wagner) and his push to go completely digital and shift his business to online marketing and most specifically…Video.  He talked over and over about the power of video and a term called Video Momentum.   So…what is Video Momentum?  It is using Video in your Real Estate business to propel you into the future with clients and sell for you 24/7.  Let me ask you a question.  Could a property video, talking head video, or any other video that has value generate business for you next week…next month…next year?  YES it can!  Let’s talk about Video Momentum and how it can help grow your Real Estate business today and going forward indefinitely.

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Stewart Title and Escrow Introduces its Latest Addition

Business woman gives a handshakeAs a busy Real Estate agent or Mortgage Lender sometimes you wish there were 2, 3 ,or even 4 of you to take care of all things that need to get done.  Lead generate, negotiate deals, show homes, attend closings, etc.  We know that isn’t possible in the present day so you just work as smartly as you can to get as much done as possible in a day.  Well, in the Title Insurance business we can do our best to duplicate our sales people and essentially have our footprint in as many places as possible…all at once.  If you have followed my website for a while you may know that I have been in the Washington DC/Northern Virginia area for about 2 years (Wow time flies!).  When I first moved here I didn’t know anyone and started my Title Sales Business from scratch.  In the last 2yrs or so the business has grown and the model has proven to be successful.  Now Stewart Title and Escrow is ready to grow and expand.  With that being said…Stewart Title and Escrow would like to introduce Shannon Tillman to our team as the latest and greatest Title Sales Representative!

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Best WordPress Plugins for Real Estate You’re Not Using

Best WordPress PluginsOne of the beauties of using a great platform for your website/blog like WordPress is the many Plugins that it has available.  If you are thinking “what the heck is a plugin?”  I will tell you.  A plugin is like a application for your smartphone.  The app store allows you to download all kinds of things that can turn your phone into whatever you want.  The same goes for using WordPress.  The plugins that you can install or add to your site can make it do wonderful things.  Most importantly they can allow your content to get “Found” and ranked by Google, Yahoo, and Bing so your ideal client can find you when they do a search.  Also, plugins can help capture leads or get consumers to follow you on Social Media platforms or watch your videos.  There is really no limit to what they can do.  Don’t get too excited because you need to choose your plugins carefully.  Having too many can cause your site to run slow or even crash.  So…what are the best plugins to install in your website?  Each person’s site is different, but here are a few “Must Have” WordPress Plugins for Real Estate. They will make you life easier, get you found online, and help you capture qualified LEADS!  Here the are:

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Why Using Social Proof in Real Estate is Important

Sales ProcessSocial Proof is something that we see every day in our lives.  It is something that helps persuade consumers to “do this, use this person’s services, go here, or call someone.”  It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate.  We use this every day…here are some examples: Angie’s List, Yelp, Open Table, Fandango, and your Real Estate website! Ever look up the reviews to a movie or a restaurant and you read a positive or negative review by someone you have never met but that review influenced you one way or the other?  That is Social Proof.  So how exactly can you use this effectively in the Real Estate space?  Good question!  Using Social Proof in Real Estate the right way will get you more opportunities at business.

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Tips to Revamping your Real Estate Website

Revamping your Real Estate WebsiteAre you looking at revamping your Real Estate website? You might be thinking “No…why would I?”  Well lets start with a few questions.  What platform are you using for your site?  How many people a month do you get to your site?  Do you pay a monthly fee?  Where do you rank on Google for your content?  Do you have any good content?  Is your IDX and “indexable IDX “or no?  Is this a company site or do you own it?  Have your converted any online leads from you site to a paying customer?

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Stewart Title Makes Forbes Top 50 Most Trustworthy Companies List

Forbes LogoNormally I don’t talk a lot on this website about Title Insurance or even Stewart Title…but today I am.  A couple of days ago Stewart Title was named to the Forbes List of Top 50 Most Trustworthy Companies in 2014.  This is a HUGE honor as a National Title Insurance Company, but even bigger because we were the ONLY Title Company on the list!  I think that is important because as a Real Estate agent or Mortgage Lender you have a lot of options as to whom you choose to do business.  In many instances Real Estate agents don’t realize that the company they do business with doesn’t actually underwrite or issue a Title Policy…some other company does.  Stewart Title, as an underwriter and insurance company does both.  So here are more reasons you should consider putting us into your next contract.

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Facebook Business Page for Real Estate-Should I Get One?

Facebook Business Page for Real EstateThe Facebook Business page…remember when EVERYONE had one because it was the thing to do? Every Real Estate agent I knew thought that as soon as they put together their FREE business page it was going to be just like having an awesome website that was going to bring in leads, and people from all over would be searching through Facebook for them and their services.  Well…that is not really how it all worked out.  As I meet with Realtors and Lenders throughout Northern Virginia and Washington DC I get asked all time if putting together a Facebook Page for Real Estate is worth it…and should they do it?  The answer is not exactly black and white but I can offer some positives and negatives and you decide for yourself.

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