3 Ways to Increase Efficiency in Real Estate Next Year

Increase Efficiency in Real Estate We are all looking for ways to run our businesses more efficiently.  We want to save time, make more money, and also have time to enjoy our families.  That is the goal anyway.  In many instances that balance is way out of whack and we spend a lot of time doing things that make us little money, yet take up a lot of time, and we sometimes neglect our families.  So how do you increase efficiency in Real Estate going forward and in 2015?  There are several things you can do in your Real Estate business that can help you achieve that goal but I want to highlight 3 things that IF you take action now, will help you increase your business and also help you save time in 2015.

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WordPress and Real Estate Websites-Questions Realtors Ask Most

As we head into the “slower” time of the year for Real Estate, now is the time Realtors reflect back on what made them succeed or not succeed through the year.  What needs to change and what needs to be implemented into their business so they knock it out of the park in 2015.  One of the main items on the agenda for my Real Estate clients in the Northern Virginia/Washington DC area is the revamping of their website OR scratching it all together and starting over.  If you have been on my site you know that I preach that using WordPress is the way to go for SEO, controlling your site, and getting Found online.  Real Estate agents are starting to listen and now they are asking all types of questions about switching to WordPress.  Here are some of the FAQ’s and my answers to WordPress and Real Estate websites:

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Settlement Agent vs Title Company-What is the Difference?

E009795As Real Estate agents and Mortgage Lenders you deal with a lot of different companies when closing your transactions.  If you are in the Northern Virginia/Washington DC area hopefully you deal with just Stewart Title when it comes to your Real Estate closings.  Do you ever notice that some of the companies you deal with are “Settlement Agents” (Companies) and some are “Title Insurance Company’s?”  Are there differences when you compare a Settlement Agent vs Title Company?  Yes! There are several differences.  Many of these differences you are probably unaware.  Let’s talk about the differences between Settlement Agent vs Title Company and why these are important, and what it means for YOU when deciding where to send your business.

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Mobile App Review-Pic Play Post for Real Estate

Pic Play Post for Real EstateNot sure about you…but I LOVE using Instagram.  In fact, the first social media site I check when I wake up in the morning is Instagram.  A few months ago I came across this really cool application that is made by Instagram called “Pic-Play-Post.”  The application works exactly how it sounds…you pick several pictures/videos you want…you then pick out selected music from your ITunes account, then you post it on Instagram.  The more I studied this application I realized you could easily use Pic Play Post for Real Estate purposes.  What a great way to essentially shoot FREE property pictures, video, and music and create a collage!  It’s all about creating exposure for you, your Real Estate properties, and your BRAND!  So, here are some great ways and reasons to use Pic Play Post for Real Estate.

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What I Learned as a Title Sale Rep at Keller Williams Mega Camp

Keller Williams Mega CampI went down to Austin Texas in September as a “guest” of Keller Williams to check out the Keller Williams Mega Camp.  If you don’t know what the “Mega Camp” is…it’s a large gathering of the Keller Williams Leadership that includes, Regional Directors, Owners, Operating Principals, Team Leaders, and of course Gary Keller and the people that make up the company “Keller Williams.”  At Mega Camp the leadership learns more about the company and how they are expanding, growing, and continue to innovate the Real Estate space.  I was honored to be invited to attend as a Title Sales person when in most cases Title people are asking to attend these events and rarely get to attend.  The first two days are reserved for the Leadership of the company, and the last 3 days individual Realtors fly into Austin and take part to learn about how to best grow their business and integrate the latest technologies the company is introducing and selling strategies.  The whole experience was very interesting to me.  So…here is what I learned at Keller Williams Mega Camp in Austin Texas.

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Real Estate Joint Ventures-Are you Safe from the CFPB?

Real Estate Joint Ventures and CFPBI don’t want the title of this blog to scare you but at the same time the CFPB(Consumer Financial Protection Bureau) is out and about looking at Real Estate Companies, Title Companies, and Mortgage Lenders.  What are they looking for?  They are looking for suspicious and illegal activity that would warrant a fine, and in many cases very large fines.  On the East coast and especially the Northern Virginia area there are many Real Estate Joint Ventures. The Join Ventures are usually between the Real Estate company and the Title Company.  With the CFPB out in full force is your Real Estate Joint Venture set up correctly and safe?

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What Realtors can Learn from the Ice Bucket Challenge

Ice Bucket ChallengeHave you taken or been nominated for the Ice Bucket Challenge? I have seen this challenge done all over the internet via, Facebook, Twitter, and Instagram.  Some have been done fantastically, and others were also funny, but mostly because of a funny mishap of dropped water or something crashing on the person’s head.  All kidding aside there is something that can be taken from the Ice Bucket Challenge that should cause Real Estate agents to pause and take notice.  Here is my take on the Ice Bucket Challenge, the use of Video, Self-Promotion, and Syndication.

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Real Estate Video Bloopers-You Learn by Failing

Upset 3d puppetEver hear the expression…“Failing fast is a lot better than failing slow?”  I think this applies to most businesses because the faster you fail, the faster you learn and overcome the obstacles that set you back.  Many of my Realtor clients here in the Northern Virginia/Washington DC area are now starting learn and understand the many benefits of using Video in Real Estate.  Having said that, many Real Estate agents are still fearful of getting in front of the camera and shooting videos. You could say that they have a fear of using Video, but of course we know you can overcome by just doing.  What they don’t realize is that videos are NOT shot and filmed in 1 take.  Usually it takes many times to get everything just right, even if you are reading off a teleprompter.  This is how Real Estate video bloopers are born.

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The Title Insurance Sales Rep Trick-Don’t Get Fooled

Title Insurance Sales Rep-Don't fall for the trickBack in Phoenix, AZ I used to work with a guy that talked about how Title Insurance Sales Reps used to “Bamboozle” his loan officers. “Bamboozling” is when the gorgeous sales rep(see right) would come into the office and offer nothing of “real value” except for her stunning looks, in which the loan officer would “ohhh and ahhh” over her then send her business.  Does that still happen in the Title business today?  Yeah it does, not as much as it used to since the market downturn of 2008.  Having said that, there is still a good Title Insurance Sales rep trick that happens ALL the time. In many cases you might not even realize that it is happening.

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