One Thing your 2021 Real Estate Marketing Plan is Missing

2021 Real Estate Marketing PlanI was speaking with an up and coming Realtor team recently and they were discussing with me their 2021 real estate marketing plan. I was listening as they went on about each month what they wanted to achieve. I was waiting for them to say a certain phrase that would help their business tremendously, but it never came. I then brought it up…what about your video strategy for 2021? That is when the reasons (excuses) came out. 1. We aren’t ready to do that yet. 2. Some team members don’t like how they look on video. 3. We need to “ease” our way into using video. As we know this is the work of the little voice between our ears, but the reality is video is the #1 way to convey a value message to your target audience. It’s important to not leave it out of your real estate marketing efforts.

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3 Great Real Estate Habits to Adapt and Dominate 2021

great real estate habitsNew year new you right? Wrong. Most of the time people say they are going to implement and DO things, but in the end, it’s usually a continuation of what they were doing already. Normally this time of year the gyms are overflowing with people who make the decision to finally get in shape or lose some weight, but by the middle of February many of those people are gone and the gyms are back to the regular familiar faces. I don’t want this to be you. As a high producing Realtor or lender, you need to lead the way for your colleagues and set the tone of what good business habits look like. Check out these three great real estate habits that will contribute to a great 2021.

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Being a Top Title Sales Rep-If I Ran Into Myself On My Very First Day

The other day I was thinking of an interesting scenario in which I was able to go back in time and “bump into myself” on my very first day of selling Title Insurance. I have covered being new to Title Sales before in previous blogs and what my first day looked like. What if I took my Delorian back to Phoenix, AZ in September of 2005 and was able to talk to my younger self for just an hour to fill in what I should be doing (and not do) versus the long road I took to being a top Title Sales Rep. It would surely entail overwhelming my younger self with information, but there would be several key talking points that would ensure my learning curve be cut down significantly. Here is what I would say to a first day in Title Sales Wade Vander Molen as to be successful in this job, and also what not to do when being a top Title Sales Rep.

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3 Ways to Know Your Real Estate Online Presence Stinks

real estate online presence stinksI’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have changed…oh wait…for many Realtors, the times have not really changed that much…for them. They are still stuck marketing their business almost the exact same way, though consumer behavior has changed in a big way. People continually reach out to me saying they were “Googling something” or “found me on YouTube” Realtors still think that’s quite cute when I tell them of my success. In the meantime, they keep plugging along wondering why they are wasting marketing dollars. They struggle because their real estate online presence stinks. Our job, as Title salespeople, is to lift them up and show them how to be successful in the areas where they are lacking. Here are the three ways to know if as a Realtor, your real estate online presence stinks.

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Is Neglecting Your Real Estate Database Killing Your Business?

Neglecting real estate databaseUnless you have been hiding under a rock the last seven months, you would know that a little thing called COVID-19 has caused our real estate world to get flipped on its head–and in a good way. Crazy enough, a horrible pandemic has created the most insane market many of us have ever seen. Lenders are processing loans at rates they have never seen, and buyers are looking to literally “cash in” on the amazing selling and buying opportunities. I can tell you as a Title Company person, our people are seeing large sums of transactions come in every day with no end in sight. It’s a great problem to have, but when this occurs for all of us, something else does as well. We start to neglect our real estate database as we don’t have the time to spend properly marketing back to them. The other issue is with COVID, it creates a barrier from doing the face to face events with our database we are used to. It’s time to get creative and start marketing back to our databases because ALL of this…will end. What is your plan going forward when rates rise up and the market normalizes?

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WhoHub App-Helping Realtors and Brokerages Become MORE Productive

A few years ago I started working with an agent from a local real estate company in Alexandria, Virginia. His name is Gordon Wood and he told me about an idea he had for a great product he was calling WhoHub. Ok…as you can imagine over my nearly 15-year career in Title Sales I have seen and heard a lot of ideas about great real estate tech. The difference, this one made a ton of sense. For one reason, the WhoHub app was created by a long time successful Realtor who designed the WhoHub app for other Realtors and brokerages. If you are like me, I get way too many emails and have to look at several places to find out what the heck is going on with my business. I know many Realtors inside their brokerage have to do the same thing. What if everything you needed was located in one place…on an application on your smartphone?

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Are You Losing Real Estate Business Because of Social Media?

losing real estate business from social mediaWe are entering the time of year where we find out that “Bob” who we always liked has some really interesting political and social views. We learn about “Cheryl” who continually posts political meme’s over and over that she thinks is great, but lets everyone know she might not be a good person to refer clients too. And we see “Tom” who we want as a client but got into a 100 comment Facebook war over–“if hydroxychloroquine is a cure for COVID.” We see this over and over as we get within 90 days of an election, or any certain polarizing event that happens in our country. Realtors, lenders, and yes…Title sales reps are losing real estate business by needing to tell the world how they feel and convince everyone else they must feel that way also. I’m going to let you in on a little secret. Most people don’t care what you think, but when they see what you put out on social media, it makes them feel a certain way. If the feeling is negative…say goodbye to the relationship and business.

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What’s Going On With Electronic Real Estate Closings?

Electronic ClosingsIf you are reading this and wondering during the age of COVID, why every real estate closing isn’t being done electronically, you are not alone. The technology has been in place for quite some time, and in my company’s case, since early 2018. I remember it being a huge craze and us ramping up getting our “e-Notaries” and learning how to conduct the full e-Closings, only to have it really not happen the way we envisioned. Let’s talk about electronic closings and the different versions.

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Why Leveraging with Real Estate Video is More Important Than Ever

It’s 2020 and we feel like we are in the movie “Jumanji” not knowing what is going to be thrown at us next. There is also a good chance your marketing plan that was outlined back in January was also put into flux. With the lack of ability to get face to face with people, other methods are needed to get the word out about your business, listings, and of course your value propositions. You have probably heard your broker, real estate coach, or people like me talk about how video is the best way to convey a message to your target audience and can create a 24/7 selling proposition especially if you post content on platforms like YouTube. If you were holding out, the time to jump on the video train is now. Now is the time to begin leveraging with real estate video and start growing an interested audience!

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