Last week I saw the most amazing video. I watched it…then I watched it again…then I watched it a 3rd time. It was about a Real Estate agent in Australia (Scott Wagner) and his push to go completely digital and shift his business to online marketing and most specifically…Video. He talked over and over about the power of video and a term called Video Momentum. So…what is Video Momentum? It is using Video in your Real Estate business to propel you into the future with clients and sell for you 24/7. Let me ask you a question. Could a property video, talking head video, or any other video that has value generate business for you next week…next month…next year? YES it can! Let’s talk about Video Momentum and how it can help grow your Real Estate business today and going forward indefinitely.
As a busy Real Estate agent or Mortgage Lender sometimes you wish there were 2, 3 ,or even 4 of you to take care of all things that need to get done. Lead generate, negotiate deals, show homes, attend closings, etc. We know that isn’t possible in the present day so you just work as smartly as you can to get as much done as possible in a day. Well, in the Title Insurance business we can do our best to duplicate our sales people and essentially have our footprint in as many places as possible…all at once. If you have followed my website for a while you may know that I have been in the Washington DC/Northern Virginia area for about 2 years (Wow time flies!). When I first moved here I didn’t know anyone and started my Title Sales Business from scratch. In the last 2yrs or so the business has grown and the model has proven to be successful. Now Stewart Title and Escrow is ready to grow and expand. With that being said…Stewart Title and Escrow would like to introduce Shannon Tillman to our team as the latest and greatest Title Sales Representative!
One of the beauties of using a great platform for your website/blog like WordPress is the many Plugins that it has available. If you are thinking “what the heck is a plugin?” I will tell you. A plugin is like a application for your smartphone. The app store allows you to download all kinds of things that can turn your phone into whatever you want. The same goes for using WordPress. The plugins that you can install or add to your site can make it do wonderful things. Most importantly they can allow your content to get “Found” and ranked by Google, Yahoo, and Bing so your ideal client can find you when they do a search. Also, plugins can help capture leads or get consumers to follow you on Social Media platforms or watch your videos. There is really no limit to what they can do. Don’t get too excited because you need to choose your plugins carefully. Having too many can cause your site to run slow or even crash. So…what are the best plugins to install in your website? Each person’s site is different, but here are a few “Must Have” WordPress Plugins for Real Estate. They will make you life easier, get you found online, and help you capture qualified LEADS! Here the are:
Social Proof is something that we see every day in our lives. It is something that helps persuade consumers to “do this, use this person’s services, go here, or call someone.” It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate. We use this every day…here are some examples: Angie’s List, Yelp, Open Table, Fandango, and your Real Estate website! Ever look up the reviews to a movie or a restaurant and you read a positive or negative review by someone you have never met but that review influenced you one way or the other? That is Social Proof. So how exactly can you use this effectively in the Real Estate space? Good question! Using Social Proof in Real Estate the right way will get you more opportunities at business.
Are you looking at revamping your Real Estate website? You might be thinking “No…why would I?” Well lets start with a few questions. What platform are you using for your site? How many people a month do you get to your site? Do you pay a monthly fee? Where do you rank on Google for your content? Do you have any good content? Is your IDX and “indexable IDX “or no? Is this a company site or do you own it? Have your converted any online leads from you site to a paying customer?
Normally I don’t talk a lot on this website about Title Insurance or even Stewart Title…but today I am. A couple of days ago Stewart Title was named to the Forbes List of Top 50 Most Trustworthy Companies in 2014. This is a HUGE honor as a National Title Insurance Company, but even bigger because we were the ONLY Title Company on the list! I think that is important because as a Real Estate agent or Mortgage Lender you have a lot of options as to whom you choose to do business. In many instances Real Estate agents don’t realize that the company they do business with doesn’t actually underwrite or issue a Title Policy…some other company does. Stewart Title, as an underwriter and insurance company does both. So here are more reasons you should consider putting us into your next contract.
The Facebook Business page…remember when EVERYONE had one because it was the thing to do? Every Real Estate agent I knew thought that as soon as they put together their FREE business page it was going to be just like having an awesome website that was going to bring in leads, and people from all over would be searching through Facebook for them and their services. Well…that is not really how it all worked out. As I meet with Realtors and Lenders throughout Northern Virginia and Washington DC I get asked all time if putting together a Facebook Page for Real Estate is worth it…and should they do it? The answer is not exactly black and white but I can offer some positives and negatives and you decide for yourself.
The golden question I get from Real Estate agents…”what is the best and sure way to win a listing presentation?” What is the easiest way to get the seller to say “YES” to me and sign the paperwork? Good question! Everyday Realtors go on Listing Presentations and many of them say the same things and offer the same solutions to getting a home SOLD for “Top Dollar” and in the shortest time possible. That all sounds great but what does that really mean? How do you do that? What is your strategy? You have probably heard that from sellers right? With the current Real Estate market in Washington DC/Northern Virginia area homes are on the market a very short time before an offer or 10 comes in…so you can get away with being generic, for now. But, what happens when that is no longer the case and you have to become professional marketers to get homes sold and as many eyes to them as possible? You should probably start adapting that strategy now right? Well, there is a fairly easy way to WIN a Listing Presentation and get a home sold quickly. A way that many agents are NOT using currently. Here it is:
When I moved to the Washington DC/Northern Virginia area in June of 2012 I came across something in the Title Industry that I hadn’t seen much of before. That was “shopping to save on Title Services.” At first I was like “huh!?” You see, in Arizona where I came from the Title fees were “filed rates” with state banking. That meant that you couldn’t just give discounts for the sake of giving a discount. The rate you quote or use had to be filed. In the state of Virginia that is not the case. So, people were shopping and wanting the lowest fees possible. Its pretty frustrating sometimes to have people want you to discount what you do. The other day I came across an article that talked about how to save on Title Services and what the consumer should do. Some of the article was very good, other parts were not good and full of bad information. I’m here to set the record straight and correct some of these falsehoods and give you good information that can not only help you partner with a good Northern Virginia Title Company, but also help better inform your clients.
Are you new to blogging on WordPress? Have you finally dumped the “company website” that you don’t own and now you are using WordPress? Good! As I make my way in the Title Industry helping Realtors with their Real Estate marketing I find more and more agents are realizing the power of WordPress and that they should be using it as their Primary Real Estate Website. There is one small issue that I see over and over again when I meet with these agents. The problem is they are not well versed on how to USE their site and navigate it correctly. It’s kind of the saying…”I have this great tool…now what?” Yes, I fully understand…that was ME about 1.5yrs ago when I first started using WordPress in my business as a Title Sales Rep for Stewart Title in Northern Virginia and Washington DC. I had a learning curve when I started and I am still learning more and more as I go. So to help you out…here are some great beginner tips if you are new to blogging on WordPress.