real estate online presence stinks

3 Ways to Know Your Real Estate Online Presence Stinks

real estate online presence stinksI’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have changed…oh wait…for many Realtors, the times have not really changed that much…for them. They are still stuck marketing their business almost the exact same way, though consumer behavior has changed in a big way. People continually reach out to me saying they were “Googling something” or “found me on YouTube” Realtors still think that’s quite cute when I tell them of my success. In the meantime, they keep plugging along wondering why they are wasting marketing dollars. They struggle because their real estate online presence stinks. Our job, as Title salespeople, is to lift them up and show them how to be successful in the areas where they are lacking. Here are the three ways to know if as a Realtor, your real estate online presence stinks.