Neglecting real estate database

Is Neglecting Your Real Estate Database Killing Your Business?

Neglecting real estate databaseUnless you have been hiding under a rock the last seven months, you would know that a little thing called COVID-19 has caused our real estate world to get flipped on its head–and in a good way. Crazy enough, a horrible pandemic has created the most insane market many of us have ever seen. Lenders are processing loans at rates they have never seen, and buyers are looking to literally “cash in” on the amazing selling and buying opportunities. I can tell you as a Title Company person, our people are seeing large sums of transactions come in every day with no end in sight. It’s a great problem to have, but when this occurs for all of us, something else does as well. We start to neglect our real estate database as we don’t have the time to spend properly marketing back to them. The other issue is with COVID, it creates a barrier from doing the face to face events with our database we are used to. It’s time to get creative and start marketing back to our databases because ALL of this…will end. What is your plan going forward when rates rise up and the market normalizes?