If you are reading this and wondering during the age of COVID, why every real estate closing isn’t being done electronically, you are not alone. The technology has been in place for quite some time, and in my company’s case, since early 2018. I remember it being a huge craze and us ramping up getting our “e-Notaries” and learning how to conduct the full e-Closings, only to have it really not happen the way we envisioned. Let’s talk about electronic closings and the different versions.
It’s 2020 and we feel like we are in the movie “Jumanji” not knowing what is going to be thrown at us next. There is also a good chance your marketing plan that was outlined back in January was also put into flux. With the lack of ability to get face to face with people, other methods are needed to get the word out about your business, listings, and of course your value propositions. You have probably heard your broker, real estate coach, or people like me talk about how video is the best way to convey a message to your target audience and can create a 24/7 selling proposition especially if you post content on platforms like YouTube. If you were holding out, the time to jump on the video train is now. Now is the time to begin leveraging with real estate video and start growing an interested audience!