Solo Real Estate Agent

How A Solo Real Estate Agent Breaks The Glass Ceiling

Solo Real Estate AgentThere are thousands and thousands of licensed Realtors in the US. Many are “solo agents,” meaning they are on their own. They show homes, market their business, lead generate, order signs, and work with buyers and sellers. Though I named several tasks they do, it is minor in comparison to ALL the responsibilities they truly have. Not that long ago, most Realtors went the way of the solo real estate agent. There was no Social Media, the Internet, YouTube and more to take into consideration when marketing your business. The ability to network, send out TONS of direct mail, door-knocking, and even have the largest advertisement in the local paper were some of the main marketing techniques. In today’s real estate climate, “Teams” seem to be taking over as the most efficient way to expand your real estate business to huge proportions. Does the solo real estate agent have a glass ceiling or are there ways to break the glass ceiling?