Facebook has been in the news as of late regarding the amount of data they have collected on their users, and in turn given that data to an analytics company which was later used to possibly influence it’s users based on their affiliations and likes. In the real estate field, we know that the use of social media to interact, engage, and educate is super important. I decided to take the plunge, and here is what I found out by downloading my Facebook data.
Many of us generate business and clients using platforms like Facebook and Instagram (owned by Facebook). What we don’t realize is the more we use platforms like Facebook, the more information they obtain about us. Like many of you, I’m not oblivious to the fact that data is always being collected, as we tell the world about our day, what we like/don’t like, and input phone numbers and emails on various websites. The larger issue is how this data is used and by whom. I decided to find out what data Facebook has stored on me and man was I in for a surprise!