My name is Wade Vander Molen “DCTitleGuy” and I am a Director of Sales/Marketing for Stewart Title and Escrow in Fairfax, VA just outside of Washington DC. I have been in the Title Insurance industry since 2005 having worked for a National Title Insurance company in Phoenix, AZ. Over the past 7 years I have worked and helped the Realtor that is “one day” into their careers all the way to the top agents in Phoenix, AZ. Helping them with their marketing plans and expanding their businesses, offline and online. Then one weekend in Las Vegas back in 2010 changed (met my wife) all of that and 2 years later I am in Washington DC! That is the short and skinny of me, my background and how I came to be DCTitleGuy.
I can’t tell you how many times I hear that real estate online leads suck. With that said, I know many Realtors that spend big money each month on online leads. It’s like saying postcards get a very small return and are thrown in the trash, yet people send them out every month hoping to get that listing or buyer calls. The issue is real estate online leads don’t suck…it’s the kind of online leads they get AND the people trying to convert them to clients. Online leads are actually some of the best “leads” you can get, but the issue is where are your online leads coming from? In my opinion online leads get a bad wrap. There are many factors into WHY this is, and I want to discuss the reasons Realtors hate online leads, and what they can do to make sure the online leads they do receive are primed prospects ready to act!