I was having lunch last week with a client and we were discussing his current business model. This client primarily works by referral and spends his marketing dollars and time sending notes, making calls, and doing pop-byes. All great, but I asked him a question…“What are you doing to keep your real estate sales funnel full…with NEW people?” He looked at me and I could tell he was unsure on the answer. If your entire database is 50 people, it is a limited number of people who can use your services and refer you to others. What if your database was 100 or 200+ people? What would that look like for your business? This applies for Realtors, Lenders, and Title Reps. You have to always be adding new people into the sales funnel. Not doing so limits your business tremendously. Taking the right “action steps” to get new people is the challenging part. Here are some tips to make it happen!
For quite a while, there have been rumblings in our industry about eClosings. If you are unaware about eClosings, they allow us to conduct a settlement with a buyer/borrower electronically over a computer. Essentially we are doing a “face-time” with the buyer and they sign their closing documents similar to DocuSign. The documents are “e-notarized” and “e-recorded.” If you think this is too outside the box, keep in mind, this technology has been used for years for many things we do in our normal lives. I can pay my mortgage on my phone through an app, or I can order Domino’s Pizza and know online exactly when it goes into the oven. Why not closing on a home? The eClosing process is very easy and Stewart Title has partnered with Pavaso to make things even easier for our clients. Here is a press release that just came out: