Creating “loyalty” in almost anything these days can be hard. Why? Because we have so many options to work with people than ever before. To create that outstanding client loyalty in real estate is even harder. Thousands of Realtors in every major market, and most people who purchased a home, don’t even remember the Realtor who sold them the house a few years later. Tough to get repeat and referral business when your own clients don’t remember you. Let’s also not forget that with the internet options to pick and find a Realtor, and companies like Redfin running TV ads….Wow! In today’s world, creating client loyalty in real estate, lending, Title, and many other fields is becoming an increasing challenge. It can be done and here are several ways how.
School is back in session and vacation season is over. It is still technically Summer, but the Fall real estate market is officially here. Many Realtors/Lenders are refreshed and ready to make the push for a successful rest of 2017. Having an effective fall real estate marketing plan is key to ensuring that your current and past clients are touched, and the pipeline for Spring 2018 is filling up. The hard part is getting back into that business mindset and make the wheels start moving again. We all know it has to happen, but we need a plan. Running your business by design is far better than just “winging” it, so let’s chat about how we can set up a Fall marketing plan and close out the year strong.