How many real estate company Websites are there in the United States? There are around 1.4 million licensed agents in the US so you can guess that the number is pretty high. Ever notice that these real estate company websites rarely (if ever) are ranked on the 1st page of Google for any type of searches…broad or hyper-local? Does this mean that the Google algorithm doesn’t like real estate company websites completely? No…that’s not it. The issue is far deeper than that. I get it…Realtors are not in the website game. They are in the game of helping people buy and sell homes. The issue is that “marketing and branding” is HUGE in real estate. How do you get clients? Where do you send them to get more information about you? HOW do you get discovered on the platform where most people go for information? Your real estate website is your HUB for all things real estate and you. Learning how to use this amazing tool is a must to stay relevant to the consumer in the present and future. Here are the top 5 reasons Google doesn’t rank that company given website.
Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with Realtors on a daily basis, they tell me that easy to understand marketing concepts resonate best with them. Understandable. Technology, especially apps are not supposed to be difficult to use. The concept of WhoHub is a simple and easy to use technology that shines light on its featured player…the Realtor. Brad LaTour, WhoHub’s CEO explains: “WhoHub combines the ease of sharing your trusted vendor network with the popularity of messaging. It allows the Realtor to be where their customers expect them to be–on their smart phone.”
WhoHub is the brain child of a successful, 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria, Virginia he was continually inundated with questions from clients, past clients, sphere of influence, and other Realtors in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier way to store vendors into a master list where his clients and past clients can have 24/7 access through technology, while keeping him “top of mind.” Boom! WhoHub was born.
As we draw closer to a Presidential election, we also enter a time where Realtors get blocked or unfriended on social media. Why? They just can’t control themselves when it comes to their favorite political candidate, social cause, and their every random thought. Doing this can cause Realtors and lenders to lose business and money. There are many instances where people use Facebook as their free website to post blog content and their deep feelings on issues. I have some advice if you are one of these people:
Nobody wants to see/read it.
You may think that people really do want to read those controversial posts and see how smart and knowledgeable you are on a certain topic. Not that you aren’t smart, but in many instances simply “sharing” a poster, or video that clearly shows you are on one side of a topic can be off-putting to your “Friends” and potential referral partners who didn’t know this about you previously. Why would you want to alienate HALF of your social media following who doesn’t think like you do? Is that political rant worth losing clients and business?