Why Sellers are Asking Realtors to Lower their Commission

Realtors to Lower their commissionI was at a real estate event this past week and I had a conversation with a top producing agent.  She told me she recently went on a listing appointment and the sellers had interviewed 4 agents.  She was the last one in the door.  She went on and explained that the sellers wanted her to lower her commission from 3% to 2.5% or even 2%. The previous 3 agents that presented before her ALL agreed to lower their commission.  I asked her if this is happening more and more…sellers asking Realtors to lower their commission? She said that “Yes” she had seen it more and more over the last couple years.  Why are sellers asking Realtors to lower their commission?  I believe there are many factors in play.  Let’s talk about those factors and how a real estate agent can best educate, and add value to sellers to earn that 3%.