As I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video. In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business is a must, the next line of questioning relates to video marketing ideas. What do I shoot videos about? How do I get my video topic information? How do I upload them to YouTube? How do I rank my videos in search? As an active Realtor, your clients and prospects more than likely ask you many questions. Having a blog, either written or video, is all about answering questions and educating people. Over 1/3 of ALL online activity is spent watching video. Consumers would rather work with a Realtor who uses video as part of their marketing strategy. These are facts. Video should make your audience smarter, and add value to you at the same time. Pretty simple concept. To keep with this theme, I’m going to give you many Realtor video marketing ideas that you can use going forward to educate your audience.
The Spring market is arriving and that means a few things. Business is about to start booming and…Realtor Broker Opens! When I first moved to the Washington DC/Northern VA area in 2012 I didn’t know what a “Broker Open” was as this was something agents didn’t really do in Phoenix, AZ. I quickly find out that they were all the rage in Northern Virginia, and a way that Title Companies built relationships with agents. Having sponsored and taken part in many Realtor Broker Opens over the last 4 years there are ways to maximize Realtor traffic, expose the property, and get what you really want…honest property feedback from producing Realtors. Here are tips to dominating Realtor broker opens and making the most of those 3 hours.