What a Title Insurance Sales Rep Should Mean to a Realtor

 

Title Insurance Sales Rep on a computerI was meeting with someone last week and he said: “If Title Companies stopped bringing bagels and donuts to Realtor offices, bakeries would go out of business!” We had a chuckle but the more I thought about it, I agreed with him. In many markets around the country, the Title Insurance Sales Rep behaves and is seen as just that…the “order taker/bagel pusher.”  It is time to change the mindset of the real estate agent and start adding real value.  I can’t tell you how many times I offered a marketing solution, taught an agent a valuable lesson in real estate technology, or helped them in their business and they said–“Wow, I didn’t realize Title Company people offered this help for agents.”  Ever have this happen to you…or never happen to you?  So how should the Realtor view their Title Insurance Sales rep?  As an order taker/bagel pusher or more? Much…much more.