For my last blog of 2015, I thought I would talk about something that is important in the scheme of expanding your business and brand going forward…“as real estate agents, how can we grow our online presence?” There are many ways that real estate agents can grow their online presence in 2016, but I want to break it down into a few simple steps and additions to your current marketing systems that will get more eyes to your business and brand. Some of these things you may be doing now, and some will be foreign. It’s all about baby steps, and setting goals to implement these new items into your business. I would suggest you get rid of the marketing tactics that didn’t work for you in 2015 and insert these.
Your real estate data base…which I like to call your “Data-Bank,” is the best place to market and find gold! There are many different ways to gain more referrals from your real estate database, but I want to talk about a “strategic plan” of steps to make that happen. Christmas is here, so now is one of the best times of the year to reach out and re-connect to these people. As a new agent or established agent, your real estate database should be the #1 place to market on a regular basis to gain qualified referrals. These are your warm relationships who know and interact with other warm relationships. Those “other warm relationships” are called referrals! So how do you pluck out more referrals from your sphere and start 2016 with a bang? Here is how:
Having this website active and creating consistent online content (blogs/videos) for 3.5 years now, it has led to a lot of people on the site (thank you) and in turn resulted in many calls and emails with questions from real estate agents and mortgage lenders. It has also resulted in lot of questions from other Title Insurance sales reps from all around the country. I realize that in our job position, there is not much training out there. In fact, most companies offer none at all! I remember when I first started in the business back in 2005 and I was the 21st title rep for my very large company. We had many successful Title Insurance sales reps but they weren’t too keen on sharing HOW they became successful. I had to learn for the most part…on my own. So once a year I post a helpful blog/video just for you…the title sales rep looking for advice, answers and how to be the top rep in your area. Here are the top questions I get from other Title Insurance sales reps from around the country.
December has arrived! That means many things in our business. Holiday parties, gifts, drinking and food. It also means that it’s time to get prioritized and your business plan together for the next year. Yes, I know that EVERYONE talks about these things at this time of the year but guess what?? Most Realtors do just that…talk about it, but don’t actually do anything else. Setting December real estate goals and action plans takes time, effort, and a real plan. Making the #1 mistake Realtors in December will also hurt you in the short and long term…and that is taking the month off all together. Yes, you deserve a break after a lot of hard work, but take the time to set the groundwork for next year so you can start the year off successfully. Here are some helpful tips to make December great, and set the stage for a kick butt 2016.