There is one thing that I hear consistently from real estate agents…they just need more Leads! “Wade…if I just had more leads, I would have a lot more business to send you.” The big myth in the real estate business is that more leads = more business. Not true. The word “Leads” gets thrown around way too much, not just in the real estate space, but in most business. The title insurance industry is no different. I hear inexperienced title reps talk about their Realtor/Lender leads as if these people are practically clients already, though they haven’t had any sort of commitment for business. I then like to ask these Realtors, Lenders, and Title Reps about their “Prospects?” There are major differences between real estate leads vs prospects. They are nowhere near the same thing. Once you learn the differences, you will never treat those “leads” the same way again.
Do you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY. Realtors spend lots of money trying to get their marketing messages out to their target audience. A real estate blog is a great way to send out information and marketing messages to a large audience through the desired way people seek information…the internet. Do you currently subscribe to a local newspaper or magazine? Why? Because you enjoy reading the content inside of the newspaper/magazine. You probably look forward to the newest edition coming in the mail. Am I right? The same goes for your real estate blog subscribers. There is a reason why they subscribed to your blog…they enjoy your content…so keep it coming! But, HOW do you grow your real estate blog subscribers number?
The transactional agent vs relationship agent, there are many differences. Yes, they are both real estate agents, but HOW they conduct and generate their business is drastically different. Having worked with hundreds of Realtors over my 10yrs in the Title business, it is easy to see which agents are more transactional and which are relationship based. You hear it in their marketing strategies and the way they talk about their “leads” and clients. Both kinds of real estate agents can be successful, though I have found that one of them has a smoother ride than the other. They typically can take more vacations, less stress (sometimes) and have a better time “enjoying” the job of helping people buy and sell homes. Lets discuss the qualities of the transactional agent vs relationship agent, how they conduct their business, and you can decide which agent you are, and if it’s the right business model for you.