We all have “call reluctance” from time to time. You know, that little voice in your head that tells you not to make that call to an expired listing, FSBO, or hard to deal with client. When it comes to real estate lead generation this is usually the #1 thing Realtors need to get passed to be successful. Even in the Title business, this happens. There are times where I don’t want to call NDC’s (non-directing customers) or maybe a client who can be on the harder side to talk to. But…I do it. Why? The same reason why Realtors need to make their calls. Because if you don’t, someone else will. If growing your real estate business is important, then use these tactics to get over your call reluctance and set up your real estate lead generation.