As I teach classes in Northern Virginia to Realtors who either have a website/blog or are interested in getting one, the same questions arise. “How do I get more people to see my website/content?” “How do I keep people on my website longer?” Both are valid questions because the more eyes there are to you, the greater chance of a prospect reaching out to do business or subscribing to your content. If someone “finds” or lands on your website, the end goal is to keep them there as long as possible. The longer they stay and see what you have to offer, the more interested they usually become. Being interested leads to conversion. When it comes to Realtor content marketing, what’s one of the best ways to make this happen? It’s called “interlinking.” Linking older or related content to new content within your own website. Here’s what it’s about and how it helps with a Realtor content marketing strategy.