Why Real Estate Agents Need to Track their Website Analytics

HiResRaise your hand if you are a real estate agent and have a website? I hope you just raised your hand.  Now…can you name off how many people visited your site last month, where they came from, how long they stayed, and what they read? If the answer is “No” or “What are you talking about,” then we need to chat. As a real estate agent, hopefully you are tracking your expenses and returns with your marketing. Same goes for your online storefront, the real estate website. Over 90% of consumers (your friends, family and past clients) start their home buying/selling search on the internet. This is why it is very important for Realtors to track their website analytics.  The people who visit your site organically, from social media, or YouTube is your fan base.  If you don’t know HOW to track the people to your website, or why you should, don’t worry.  Here is what you need to know.