Do you ever Google your own name? What do you find? Many people think that it is “vain” to Google your own name, but I can tell you that when you are a real estate agent or mortgage lender it is a MUST! You work hard to promote and sell your “Brand,” but you also need to protect your real estate brand by knowing what is being said about you online, who is saying it, and why. In this day and age virtually anyone can say whatever they want on social media channels, videos, or even websites like this one. Many people have blogs and YouTube channels set up and when they have a positive or negative experience with you they have no issue telling the world about it. There are several other reasons to protect your real estate brand by Googling your name, let talk about them.