There has been a trend with real estate agents, where they realize that owning their website is important. They are also figuring out that having a self-hosted WordPress website is the way to go. The functionality and SEO features make it a dream for agents looking to obtain ranking on search engines, such as Google, Yahoo, and Bing. As real estate agents are making this transition to WordPress, they have many questions. How do I navigate my website? What is a plugin, and which ones should I install to enhance my site? Don’t fear, these are valid questions, and often the same ones I hear when meeting with real estate agent new to using WordPress as their website platform.
Real Estate agent partnerships form constantly. Partnerships with lenders, Title Companies,inspectors, etc. People form these partnerships because they believe by doing so it will improve their business and make their life easier. Sometimes this is true, other times it is not. This is more true than in the Northern Virginia/Washington DC area. Here “Joint Ventures and MSA’s” (Market Service Agreements) are a large way that many of the Title Companies gain their business. Title Insurance Sales Reps play a different role here to their agent and lender partners. I have been in this area since 2012 and working like mad everyday to overturn how Title Sales people are viewed by real estate agents and mortgage lenders. This brings me to an email I received from a mortgage lender client. *snippet
It is without debate that video in real estate is here to stay. It is the “new kid on the block” for real estate marketing and agents are jumping on board. Some faster than others, but as I make my way around Northern Virginia/Washington DC more of the questions I’m receiving center around video. How do I set up my YouTube Channel? What camera should I use? How often should I do videos? What topics should I be discussing in my videos? The list goes on and on. Getting consumers and prospects to your YouTube channel is important, but does the amount of YouTube Subscribers you have matter? More is better right? Let’s talk about it.
News came out over the last couple days that “Facebook Ends Organic Search” for business pages. Facebook has changed a lot in the last couple years, ever since they became a publicly traded company on Wall St. (NASDAQ: FB). The main reason is now they are “for profit” and shareholders expect a nice return on their investment. If you have noticed, or track how many people “Like” your FB business page, you may notice that not everyone who likes your page SEES your posts/content. The going rate straight from the mouth of Facebook’s marketing department is 16%. Not a lot of viewership, though you work hard to get people to your page. You can view that information HERE.
An agreement has been reached so our local MRIS portals listings to Zillow. How did this happen? For a while now there have been rumblings that Zillow was in trouble. Big Trouble. It all began when a man you may have heard of named Rupert Murdoch, who owns News Corp. purchased a company called Move, which owns ListHub. ListHub is a big company that takes real estate listings from local MLS’s around the country and syndicates them out to various aggregate websites such as Zillow, Trulia, and others. ListHub is actually a direct competitor to Zillow, so now that Rupert Murdoch owns Move, its kind of a weird situation. Now ListHub(Rupert Murcoch)is telling Zillow that in April of this year, when their syndication contract ends they are going to be “cut off” from their listing portal. Again, BIG trouble for Zillow. Where will Zillow go for listings and remain alive?