Have you taken or been nominated for the Ice Bucket Challenge? I have seen this challenge done all over the internet via, Facebook, Twitter, and Instagram. Some have been done fantastically, and others were also funny, but mostly because of a funny mishap of dropped water or something crashing on the person’s head. All kidding aside there is something that can be taken from the Ice Bucket Challenge that should cause Real Estate agents to pause and take notice. Here is my take on the Ice Bucket Challenge, the use of Video, Self-Promotion, and Syndication.
Ever hear the expression…“Failing fast is a lot better than failing slow?” I think this applies to most businesses because the faster you fail, the faster you learn and overcome the obstacles that set you back. Many of my Realtor clients here in the Northern Virginia/Washington DC area are now starting learn and understand the many benefits of using Video in Real Estate. Having said that, many Real Estate agents are still fearful of getting in front of the camera and shooting videos. You could say that they have a fear of using Video, but of course we know you can overcome by just doing. What they don’t realize is that videos are NOT shot and filmed in 1 take. Usually it takes many times to get everything just right, even if you are reading off a teleprompter. This is how Real Estate video bloopers are born.
Back in Phoenix, AZ I used to work with a guy that talked about how Title Insurance Sales Reps used to “Bamboozle” his loan officers. “Bamboozling” is when the gorgeous sales rep(see right) would come into the office and offer nothing of “real value” except for her stunning looks, in which the loan officer would “ohhh and ahhh” over her then send her business. Does that still happen in the Title business today? Yeah it does, not as much as it used to since the market downturn of 2008. Having said that, there is still a good Title Insurance Sales rep trick that happens ALL the time. In many cases you might not even realize that it is happening.
When I moved to the Northern Virginia/Washington DC area in June 2012 I started a new Title Company venture with Stewart Title and Escrow located in Fairfax, VA. I soon learned that I was working at a great company with really nice people who had great knowledge of the Title Insurance business. Two years later and having closed hundreds of transactions and working with a lot of new Realtors and Lenders, Stewart Title and Escrow has made the decision to expand! We are proud to announce that we are opening a new office at the One Loudoun area out in Ashburn, VA on Monday August 4th.