So…this happened. Not surprising really. For years Zillow, Trulia, and Realtor.com have been battling it out for a while and even though there will still be 3 sites…it is really just 2. I have seen on my Facebook feed many Realtors saying things like “Zillow buying Trulia is going to be awesome!” Or…”Zillow buying Trulia is exciting!” Really!? Exciting for them…but not the individual Real Estate agent. In fact, it should be quite scary to hear this news if I was a Real Estate agent. There are many factors that make it scary for Realtors now that Zillow has eaten up one of the large aggregates. Here are some of the things to consider…
You know what gets really old and frustrating? Meeting someone in a business situation and having to explain to them “what” you do and “why” they should work with you (your entire value proposition). It’s kind of like dating, where you meet someone and have to tell him or her where are from, where you went to school, what you like, and don’t like. After a while it gets really old. You wish these business prospects or “dates” just knew this information in advance so when you finally meet you can just get to the good part…doing business and making money. The good news is, you can set it up so your prospects get to meet and learn all about you before you meet them. They are “website introduction videos.” If you notice these are not prominent…meaning that most Realtors or Lenders don’t have them. Let’s talk about website introduction videos and how they can help you in your Real Estate business.
I came across Chesterbrook Woods Subdivision not long ago as I was holding a broker open for one of my real estate clients. I decided to drive around this gorgeous area and check it out. What I found is Chesterbrook Woods Subdivision is a very quiet place filled with many upscale properties. The average home price in Chesterbrook Woods is around $1.2 Million dollars. It is also located not far from Potomac High School and by the Lower Potomac River right off route 123 in McLean Virginia. This gives people very easy access in and out of the area and near a major road. Are you considering buying or selling a home in McLean, Virginia? If so, here is some more great information you would want to know about Chesterbrook Woods Subdivision.
So…I’m NOT happy right now. Not…at..All. Why you may ask? Well, I noticed a couple days ago that my head shot was not pulling over in my Google search results. These are also known as Google Author photos. I didn’t anything about it as I had just updated the WordPress Plugin that makes that happen. I figured something new was integrated and I just need to go into my site and fix it. When I got to work on Monday I logged into my website and went over everything for over an hour and nothing was wrong…yet the head shot wasn’t pulling over. I then went to Google and asked it a question, kind of like what consumers do for everything Real Estate. What I found made me so mad! Google decided to remove all Google Author photos. This is not a good thing for you, the Real Estate agent or Mortgage Lender, and not good for me either. Here is how I feel this affects Realtors and their online marketing efforts…and what you can do to combat this.